Consumer Attention Is The New Currency In A World Of Machines
By 2022 more than half of American homes will have a smart speaker. Machines handle a staggering number of tasks and increasingly make numerous everyday decisions for us, from the products we buy, and how we decide what to watch or where to eat, to how we connect and socialize with others.
The influence of these devices on content discovery and customer experiences are shaping the way the industry’s products and services impact consumers.
John C. Hower Professor of Technology and Digital Business
Professor of Marketing
The Wharton School of the University of Pennsylvania
Meet Kartik Hosanagar
Revealing the flaws of machine intelligence that may prevent consumers from finding a better product or program match because of algorithm bias.
Receive a complimentary copy of Hosanagar’s new book which publishes March 12, while supplies last
Customer Experience Advisor and Forbes contributor
Meet Adrian Swinscoe
Forecasting the impact of voice technology on consumer experiences and its influence on the future of how brands will interact with their customers.
EVP, Marketing and Sales
Pushing boundaries to blend brand marketing with sophisticated product experiences.
||Business Services Meeting|
||CTAM Think Welcome Reception|
Kartik Hosanagar: Revealing the flaws of machine learning in an interactive keynote and exercise
Adrian Swinscoe: The influence and cautions of voice technology on consumer experiences
A Conversation with Rick Lang, EVP, Marketing & Sales, Comcast
12:30 – 1:30 p.m.:
Initiative Breakouts – Piracy / password sharing, and cord-cutting mitigation, (by invitation) – contact email@example.com for more info.
Innovation Showcase topics cover:
- Consumer attitudes and perceptions of privacy and data security
- Automated, advanced metadata tagging of video to streamline workflows and deliver value to viewers
- Connecting consumers’ fragmented signals from both the physical and digital worlds to increase conversions
- Utilizing consumer emotional drivers to optimize programming scheduling, brand loyalty and viewership engagement
Convene Cira Centre
(attached to the 30th Street Train Station)
2929 Arch St.
Philadelphia, PA 19104