How Cable Goes to Market




9 out of 10 Participants Rate High Satisfaction
Reaction from Attendees

"Great overview of industry facts. Just the right amount of info and insights into cable's inner workings."

"I loved the real-life examples of companies and their strategies."

"Great way to share complex technical concepts with non-technical people."

"Materials were presented in a concise manner with relevant, real-world examples."

"It brought the Cloud down to earth. It was a great discussion of where we came from and where we are going."

"The back and forth between Leslie and Craig was absolutely fantastic. I’ve never seen a better 2-person presentation."

"It's great to better understand the business as a whole."

"Being new to the industry, this insight is very useful."

"Delivered as advertised - a good 101 on the industry."

"Great overview of what the cloud is and how it works."


Exclusive, comprehensive course series only available to CTAM members

CTAM Certificate of Professional Development

CTAM's comprehensive program is designed for executives to enhance individual performance and leadership thinking to strengthen organizational success.

CTAM certificate - is earned through completion of four courses.

Course programs - are modular to optimize scheduling, and expose participants to core competencies about the business of cable and broadband.

Course material - is regularly updated to keep pace with changing business dynamics from technology innovation and marketplace shifts to regulatory issues.

Available Custom Courses

Professional executive education courses get organizations up to speed on the latest industry trends, technology, business dynamics, competition, marketing strategies and regulations - all explained in plain English.

Cable 101 | Cable 201: Don 't Call Us Cable Anymore | How Cable Goes Wireless | How Cable 's Cloud Works

Click here for a printed version of available How Cable Goes to Market courses.

Choose Your Format

Course content and topics are available in three formats and can add to your existing strategy session, or company event.

Need a shorter course? Choose a selection of topics from a course for a 1-hour webcast.

Course Details

  • Instructor fee, travel, and course materials included
  • Up to three-hour curriculum with breaks
  • Serves up to 40 staff for in-person courses
  • Office space to be provided by member company

*Please allow a 6-week lead time when scheduling.

Course investment starts at $7,500.

*Course pricing will be adjusted based on format and timing of selected course, with package discounts available.

Contact info@ctam.com to discuss options and arrange your course.

Cable 101

Designed for all level executives who are new to the cable industry from entry to VP level specialists. Obtain a comprehensive overview of the inner workings of the cable industry in an interactive forum.

Topics covered include:

  • Cable history - how cable evolved and the relevant lessons for today
  • Key players - cable companies, programmers, and how they stack up versus the competition
  • Business models - how money flows and the market dynamics disrupting the business
  • Technology overview - must-know basics about cable, telco, satellite and IP delivery
  • New products - emerging services and tactics that marketers employ today
  • Marketing - trends, strategies and tactics that marketers employ today
  • Competition - cable in the age of over-the-top (OTT) video
  • Regulation - how cable is regulated and the hot issues today
  • Team-building exercise - predicting cable’s future


Instructor: Craig Leddy
A 25-year veteran, a leading writer and
lecturer, founder of Interactive TV Works

All advanced courses are taught by Craig Leddy and feature Leslie Ellis.


Craig Leddy
A 25-year veteran, and
founder of Interactive TV Works


Leslie Ellis
Author | Analyst | Speaker | Tech Advisor and Columnist – “Translation Please” for Multichannel News.

Cable 201: Don't Call Us Cable Anymore

As the industry downplays cable and becomes more broadband-centric, learn the Five Forces of Change that affect everyone involved.

Designed for executives with one year of experience or more, and includes course topics, such as:

  • Broadband today - shifting dynamics of broadband growth and usage
  • Video disruption - TV everywhere, skinny bundles and OTT
  • Speed and Capability - Gigabit Internet, DOCSIS 3.0/3.1, 4K UHD, HFC vs. fiber
  • Wireless mobility - Wi-Fi and LTE opportunities and challenges
  • New regulatory regime - Title II, net neutrality and other regulations
  • Consolidation and competition - how cable stacks up in the new marketplace
  • Food for thought - open discussion about the future of the business

How Cable Goes Wireless

Discover how cable companies are taking advantage of Wi-Fi, and how content providers are experimenting with smartphones and other wireless platforms to engage consumers with their content.

Designed for executives with at least 1-2 years of cable experience, course topics include:

  • The wireless imperative - why cable must make a wireless play
  • Key technologies - hotspots, homespots, and other available technologies
  • Residential & business opportunities - new prospects for providers and programmers
  • Cable provider roadmaps - from in-home Wi-Fi to full mobile phone service
  • Challenges and threats - technical issues, competition and spectrum grabs
  • New capabilities - emerging technologies to support quality and new services
  • Risks and rewards - an exclusive analysis of potential investment return

How Cable's Cloud Works: From TV Everywhere to Internet Everything

Learn the language and building blocks for cable's future in the cloud. Designed for industry professionals with 1-2+ years of experience, including topics, such as:

  • What’s All This About Clouds? - what cloud means and why a video cloud is forming
  • The Language of Cloud - what devops, agile, virtualization and other must-know terms mean
  • Building Blocks of Cloud - gateways, DOCSIS 3.1, CCAP, ABR, RDK, big data analytics
  • New Content Delivery - the coming transition from satellite broadcasting to all-IP streaming
  • Appetite for Apps - TV Everywhere, OTT and IoT
  • The Cloud Rains Money - new monetization opportunities
  • A Cable Cloud Roadmap - from cloud-based user interfaces to cloud-delivery everywhere
  • The Competitive Landscape - how to survive and thrive in the cloud environment

For additional details or to customize your course(s), please contact info@ctam.com.