Meet Joeri Van den Bergh



Joeri Van den Bergh
Co-founder and NextGen Expert
InSites Consulting


Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global 'new generation' research agency with offices in New York, London, Rotterdam, Ghent and Timisoara. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults and provides clients with research and advice on how to target the youth market including Gen Y and Gen Z

Interactive Video Quiz: How Well Do You Know Generation Y / Millennials

Challenge your Millennial knowledge by taking this interactive quiz about Millennial attitudes and behaviors around the world. 


Clients include global customers, such as:


He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize) and a completely revised third edition, How Cool Brands Stay Hot: Are You Ready for Gen Z?was just recently published in April 2016.



How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behavior of ‘the Millennials’. It will help you to connect with this generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.


How Cool Brands Stay Hot. Are you ready for Generation Z?
This third edition does more than just update the facts and figures. It adds a more global perspective with new case studies from emerging markets as well as new data from an InSites Consulting Generation Next study in which we interviewed more than 10,000 people from four different generations: Babyboomers, Generation X, Y and Z, giving new insights on the generational differences.

It also includes new up-and-coming marketing topics and consumer trends such as the maker movement, serendipity, integrity, the sharing economy, employer branding and the importance of crafts, nostalgia and local.


Building a Future in Times of Uncertainty
This book gives three different, but complementary, ways to look at the future(s) from co-authors Herman Konings (consumer psychologies and trend analyst), Joeri Van Den Berg (co-founder and parter at InSites Consulting), and Tom Palmaerts (trendwatcher and partner at Trendwolves), providing a guide to readers through times of uncertainty and to help remove innovation blind spots.

Available now in Belgium and selectively online. Worldwide distribution coming soon.

Interviews and Videos:


How Cool Brands Stay Hot


Branding & Communication with Generation Y/Millennials


Book Awards:

  • 2012 Berry-AMA Book Prize for best book in marketing (awarded by the American Marketing Association Foundation)
  • Awarded the Marketing Book of the Year 2012 Award by Expert Marketer
  • A professional and international jury nominated it as one of the 10 best books of 2012.