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 Meet Guy Garcia

 

Appearing at CTAM Think New York, October 15, 2014
President, New Mainstream Initiatives
EthniFacts LLC

Guy Garcia is an award-winning journalist, author, entrepreneur, and lecturer on social, cultural and demographic trends. His book, The New Mainstream: How the Multicultural Consumer Is Transforming American Business has been hailed as a wake-up call and road map to the multicultural markets of 21st century America. Guy is President of New Mainstream Initiatives for EthniFacts LLC, a research and consumer insights consultancy (www.ethnifacts.com). Read More


Books / Novels



The New Mainstream

A corporate survival guide for the uncharted markets of the twenty-first century as well as an intellectual toolkit for anyone hoping to get a handle on -- or get ahead of -- the demographic and marketing trends of today's increasingly diverse global society.


The Decline of Men

How the American Male is tuning out, giving up, and flipping off his future.

 

Videos

 

Other Work

A contributor to the Huffington Post and the National Journal, Guy and his work have appeared in Time, the New York Times, the Los Angeles Times, Rolling Stone, Fortune, Vanity Fair, Ad Age, The Financial Times, the Times of London, ABC, Univision, NPR, CNBC, CNN, and PBS. Guy is a contributing producer to NPR’s Latino USA and PBS’s America By the Numbers with Maria Hinojosa. A three-time National Magazine Awards judge, he is an Edward Albee Fellow and a member of PEN.

About Mentametrix

Mentametrix, Inc. is a next generation research, marketing and consulting company that combines the multicultural consumer insights of The New Mainstream with the predictive power of the Implicit Association Test (IAT). Mentametrix goes beyond focus groups and other opinion trackers to measure the unconscious attitudes and perception filters of multicultural consumers.

 

Bio, Continued 

A noted consultant and PBS “Trend Tracker,” Guy has worked with the Director of the U.S. Census Bureau, Time Warner, NBC Universal, AARP, Time Warner Cable, The Walt Disney Company, Warner Bros., Pepsi, Kraft Foods, Astra Zeneca, Pfizer, Johnson & Johnson, McKinsey & Co., Nissan Motors, Fox Entertainment, Turner Broadcasting, People en Espanol, MTV Networks, Harvard University and The Council on Foreign Relations.  Guy is a co-founder of Total New York, one of the first urban web sites, where he oversaw the development of interactive content and virtual environments. As an executive at AOL, he developed programming for AOL International and launched the first iteration of AOL Latino.

A contributor to the Huffington Post and the National Journal, Guy and his work have appeared in Time, the New York Times, the Los Angeles Times, Rolling Stone, Fortune, Vanity Fair, Ad Age, The Financial Times, the Times of London, ABC, Univision, NPR, CNBC, CNN, and PBS. Guy is a contributing producer to NPR’s Latino USA and PBS’s America By the Numbers with Maria Hinojosa. A three-time National Magazine Awards judge, he is an Edward Albee Fellow and a member of PEN. His books include Skin Deep, Obsidian Sky  and The Decline of Men.