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New Data Insights Lead to 11% Boost in On Demand Rentals

On Demand rental rates boosted 11% after CTAM’s digital marketing test which linked movies on demand marketing to sales.
CableMover Milestone to be Reached this September

CTAM’s CableMover initiative will reach a major milestone this September, delivering 20 million residential mover leads to 11 MOSs since program inception.
TVE Market Expectations Reset with Reinforced TVE Progress

After activating a long-term, unified communications narrative to reset market expectations and reinforce TVE progress, recent data show a steady increase in positive sentiment from 27% to 67% in business and trade media TVE coverage.
New Micro Generation: What is A Xennial?

From an analog childhood to a digital adulthood, this new micro generation of Xennials are those born between 1977-1983.
The Trend in Tech is the “Mambo Box”

Last year good WiFi ranked higher than sex, chocolate and booze among consumers. Read more about tech trend #7 in our latest top 10 tech trends.
The Evolution of Digital Tune-In Advertising

From banner ads to social and native ads, every 5 years, a new widespread form of digital advertising is adopted. Check out the full evolution of digital advertising here, and watch the latest CTAM Wired webcast with more info.
Let Them Watch More TV

Discover how identity management can deepen consumer engagement and reduce abandonment rates.
Monthly TV Everywhere Usage Growing

Usage of TVE among pay-TV subscribers continues to increase from 42% to 53%. See more from the latest consumer research
Unlocking the Hispanic Business to Business Market

Explore marketing opportunities, multicultural strategies and best practices for engaging Hispanic-owned businesses.
Millennials vs. Gen Z

View a short-list of differences between these two groups.
New Member Management Tool Video Guide

Watch a brief video to find out how to access a list of participating staff from your company, learn who’s attending upcoming events, register a group and other benefits.
Now Available – searchable “wiki” of MSO marketing best practices and case studies
Hispanics and TV Everywhere

Addressing the Hispanic segment related to TV Everywhere usage, awareness and communication. See more

CTAM Executive Education

2017 CTAM membership is required to attend these executive education forums. If your company is one of our Corporate Members, you can get access here.
July 2017

July 13
CTAM Wired Webcast: How to Engage Millennials with Direct Mail (Yes, Really)
4pm ET

July 25-29
Summer TV Critics Tour
Los Angeles, CA
October 2017

October 12
CTAM Advance: Cable 101
New York, NY
November 2017

November 7-9
Studio Digital Showcase (Invitation Only)
Los Angeles, CA

November 8
Business Services Council End of Year Meeting
Philadelphia, PA
November 14
Advanced Video Council and Insights & Analytics Council, Invitation Only
New York, NY

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