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Strengthening Cable’s Business Model – CTAM Mid-Year Progress Report

View how CTAM member-driven accomplishments in 2016 are driving value in areas such as TV Everywhere, consumer-centric innovation, Business Services, and more.
Changing Consumer Perceptions with Superior Service

View consumer-centric strategies from Comcast, Harvard Business School and The Future Hunters.
Q&A with Mark Greatex, Cox: Looking Through the Customer Lens

See how viewing the TV experience through the customer lens influences marketing strategy at Cox Communications.
Millennials vs. Gen Z

View a short-list of differences between these two groups.
New Member Management Tool Video Guide

Watch a brief video to find out how to access a list of participating staff from your company, learn who’s attending upcoming events, register a group and other benefits.
Now Available – searchable “wiki” of MSO marketing best practices and case studies
Healthcare IT decision-makers more likely to consider cable for non-traditional services

Find out what healthcare C-level decision-makers think about cable’s business services in the 2015 CTAM HIMSS Healthcare study.
Powering the E-Health Revolution – Cable's B2B Role in Healthcare

For enterprises and small practices alike, cable’s a rising star on the healthcare IT scene. Here’s why. Read more
Hispanics and TV Everywhere

Addressing the Hispanic segment related to TV Everywhere usage, awareness and communication. See more

CTAM Events

CTAM Think Coming Soon

July
July 30 – Aug. 1

Summer TCA Tour, Los Angeles, CA
September
September 14
CTAM Wired Webcast: Project Z: A Mixed Story on Gen Z’s Behavior, Culture & Industry Influence
October
October 13
CTAM Wired Webcast: New Business Opportunities with Premium In-Home WiFi
November
November 2

How Cable Goes to Market – Cable 201: Don’t Call Us Cable Anymore – NYC
November 3

CTAM Think – NYC

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