Areas of Expertise:
Consumer insights | Quantitative/Qualitative research | Concept testing | Syndicated research | Cultural Diversity

Horowitz Research is a full-service consumer insights agency with a mission for delivering insights that inspire change. With more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey. Multiculturalism is not just what we do, it’s in our DNA. We have particular expertise conducting research to understand the unmet needs and opportunities for content, services, and technology among Black, Latinx/Hispanic, Asian, LGBTQIA+, Millennials, Gen Z, Generation Alpha, people with disabilities, and other diverse audiences both in the U.S. and internationally.

Key Contact Information

Adriana Waterston
Chief Revenue Officer and Insights & Strategy Lead
Horowitz Research