Case Study 1: 2020 VIDEO ENTERTAINMENT STUDY
The definitive consumer study of the evolving video landscape
For over two decades, this Magid study has charted changing consumer attitudes and behaviors in relation to every aspect of video entertainment. With two fielding stages in 2020 (February and September), this year’s study aims to provide greater context for the Covid-19 environment.
Study Presentation Slides
Case Study 2: 11th ANNUAL MAGID MOBILE LIFESTYLE STUDY
Mobile in a time of immobility
Labeling smartphones as part of the “mobile” industry underestimates their prominence in daily lives. Magid’s latest report demonstrates smartphones continue to play a central role this year, despite a drastic slowing of our living conditions and the ubiquity of other home technologies