CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.
Business Services Chair
Goals:
Meet or exceed the 2022 lead results for BusinessServicesConnect.com, connecting businesses to the leading national business cable providers.
- Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
- Magnify cable’s exclusive advantages to Smart City developers by defining business solutions and tech capabilities.
- Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
- Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
BusinessServicesConnect.com
Social Media Efforts
Through personalized and dynamic creative posts on platforms such as Facebook and LinkedIn, BusinessServicesConnect.com continues to target audiences, drive awareness, increase engagement and drive SMB leads.
The SMB Marketplace
Through the sharing of business challenges and practices, ideas and learnings, solutions are created to help small businesses across the country address their business services challenges and provided effective technology solutions.
CTAM SMB Internet Strategy Study
SMB Service Needs and Buying Behaviors
Independence Research, May 2023
Gain competitive insights and marketing intelligence related to the U.S. Business broadband marketplace, SMB Internet usage and buying behaviors through the lens of the small and medium business segment.
*Available to CTAM members only.
The IT Factor: Cox Small Business Pulse on Managed IT Services
Cox Business, May 2023
Discover new insights and findings on US-based small business owners and their IT needs related to managed IT services, cybersecurity, cloud services and IT investments for the future.
*Available to CTAM members only.
SMB Business Broadband Analysis: Competition and Customer Loyalty
Presented by Independence Research, November 2022
Gain competitive insights related to the U.S. business broadband marketplace, SMB Internet usage and buying behavior through the lens of the small and medium business segment, as well as future forecasts.
*Available to CTAM members only.
Business Services Connect: Lead Generation Portal
A business portal creating quality leads for new commercial service accounts particularly among the SMB marketplace.
- Delivered 42,000 leads in 2022 at an average cost of $18 per lead
- Digital marketing program delivered 11,000 leads in 2022 at an average CPL of $40, thru social (Facebook) and SEM
Fiber and Fixed Wireless
Fixed Wireless Technologies and Their Suitability for Broadband Delivery
Benton Institute for Broadband & Society, June 2022
As state and local governments and their partners plan to invest billions of dollars in federal funding to build broadband infrastructure, choosing the best technology will have significant long-term implications. This report offers an engineering analysis of fixed-wireless technologies and their suitability for delivering broadband service in various environments, as well as addresses a range of critical technology and cost considerations related to fixed-wireless networks—and, as a point of comparison, to fiber-to-the-premises networks.
*Available to CTAM members only.
The State of the Cable Industry
Presented by New Street Research, May 2022
An analytical overview of the state of the cable industry including the magnitude of fiber deployment and fixed wireless and the challenges and opportunities these provide for the industry.
*Available to CTAM members only.
Multi-Gigabit Business Internet: A Competitive View
In a flurry of work country-wide, telecom providers are undertaking expensive upgrades to harness the performance of fiber networks. Discover more on what buildouts they are taking in multi-gigabit business Internet services and how far, and how fast, the business-fiber revolution will take hold in CTAM’s latest report with One Touch Intelligence.
*Available to CTAM members only.
Business Telecom: Running the Numbers
Verizon’s rollout of a fixed wireless Internet service has surged its growth from a regionalized, northeastern U.S. telecom provider to a nearly nationwide competitor in the business-telecom space. Discover how Verizon is becoming a B2B rival with a sharper SMB focus and how cable companies can battle within the Fios turf.
*Available to CTAM members only.
Fixed Wireless Internet: Assessing the B2B Threat
Fixed wireless access (FWA) has emerged as a viable alternative to wireline Internet services, which previously dominated the U.S. small and medium business marketplace. Discover how the onset of the 5G era has led top companies to expand across large footprints, targeting not just residential Internet users, but business owners, while also gaining a deep analysis on the strategic insights, competitive landscape and market impact in CTAM’s latest report with One Touch Intelligence.
*Available to CTAM members only.
Smart Cities
Smart cities, also commonly known as digital cities, intelligent cities, and wired cities, are urban areas that collect electronic data from citizens, devices, and assets to manage available resources more efficiently. The goal is to enhance knowledge and innovation, reduce costs and resource use, promote living and working environments, and increase the communication between government and citizens.
Whether for businesses or through city-wide applications, discover the latest in smart technology and services that provides diverse opportunities and partnerships to improve businesses and city living.
Special Reports
Educate your staff and sales teams on what’s happening in the Business Services landscape with these special reports.
Multi-Gigabit Business Internet: A Competitive View
In a flurry of work country-wide, telecom providers are undertaking expensive upgrades to harness the performance of fiber networks. Discover more on what buildouts they are taking in multi-gigabit business Internet services and how far, and how fast, the business-fiber revolution will take hold in CTAM’s latest report with One Touch Intelligence.
*Available to CTAM members only.
Business Telecom: Running the Numbers
Verizon’s rollout of a fixed wireless Internet service has surged its growth from a regionalized, northeastern U.S. telecom provider to a nearly nationwide competitor in the business-telecom space. Discover how Verizon is becoming a B2B rival with a sharper SMB focus and how cable companies can battle within the Fios turf.
*Available to CTAM members only.
Fixed Wireless Internet: Assessing the B2B Threat
Fixed wireless access (FWA) has emerged as a viable alternative to wireline Internet services, which previously dominated the U.S. small and medium business marketplace. Discover how the onset of the 5G era has led top companies to expand across large footprints, targeting not just residential Internet users, but business owners, while also gaining a deep analysis on the strategic insights, competitive landscape and market impact in CTAM’s latest report with One Touch Intelligence.
*Available to CTAM members only.
Where Telecom Meets the Cloud: A Market Analysis
It’s hardly news that cloud computing is red hot with latest forecasts seeing total end-user spending on public cloud services to grow by 20.4% this year, reaching just under $495 billion. In this market analysis with One Touch Intelligence, discover how business-telecommunications companies can participate in the upside and how to play a role in the cloud revolution.
*Available to CTAM members only.
Business Services In the News
FCC Broadband Map Updates Amass Industry Approval (Fierce Telecom)
Learn the recent updates to the national broadband map with improved accuracy to become an important tool to help close the digital divide across the U.S.
1.4M U.S. Commercial Sites Now Connected to Fiber (Fierce Telecom)
Enterprise fiber connectivity in the U.S. ramped up in 2022 with medium and large commercial buildings having an increase in fiber of 76%, per new data from Vertical Systems Group.
Verizon Could Be a Sleeping Giant in US Fiber Expansions (Light Reading)
Discover how Verizon could be a potential dark horse in the US fiber space, if the company’s management decides to refocus its attention from wireless to the fiber side of things.
Charter Adds Speed, Capacity to SMB Services (Telecompetitor)
A new router is letting Charter Communications offer gigabit speeds to small and medium-sized businesses and connect as many as 200 devices at once. Clients can also use Spectrum Wi-Fi Pods to add more access points to increased Wi-Fi range and stability.
Spectrum Mobile Extends Free Line Promo to SMBs (Light Reading)
After launching its “Spectrum One” broadband/mobile convergence promo to residential customers last fall, Charter Communications has extended a similar bundle to its small and midsized businesses, offering new and existing SMB customers a promo that stands to accelerate mobile line growth.
Quext and Charter Team Up on Multifamily Smart Home Tech (Next TV/Multichannel News)
Spectrum Community Solutions is giving subscribers smart home management via Quext’s internet of things technology, which is designed for multifamily dwellings, letting them manage devices such as door locks and thermostats.
Comcast Business Expands Texas Data Center Footprint (RCR Wireless News)
Comcast Business announced the expansions of its Texas data center footprint, citing a “growing demand for cloud services and business solutions” creating a portfolio of more than 500 data center locations across the United States.
Charter’s Rural Fiber Buildouts Poised to Make Dollars and Sense – (Light Reading)
Analysts who have been weighing the economic impact and opportunity of Charter’s rural buildout strategy believe that the numbers are actually quite a bit better than the returns on investment Charter could pull from acquiring cable assets or repurchasing shares.
Charter Launches Ad Campaign for Spectrum Business Network (Multichannel News)
Charter launched a new national ad campaign highlighting the internet, mobile, video and voice services its network provides to business customers with the theme of the campaign as “Designed for Business: Built for You.” Commercials show businesses ranging from Fortune 500 companies to local retailers taking advantage of the Charter’s Spectrum Enterprise offerings
Cox Targets Retailers with Edge Solution (Fierce Telecom)
In the evolving market for enterprise edge compute solutions, Cox Communications sees its nationwide points of presence and extensive fiber network as competitive advantages, identifying the retail sector as a promising place to start.
A Slew of Service Providers Lower 2023 Fiber Targets (Light Reading)
Discover why some of the biggest fiber providers in the US – including AT&T, Altice USA, Frontier Communications and Lumen Technologies have cut back their fiber network expansion plans for 2023.
