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 Business Services

 

Looking for best practices, strategies and analytical insights to help you make business decisions? You’ve come to the right place! CTAM continues to strive towards creating a national cable presence and drive awareness within the vertical and enterprise SMB market segments through CTAM-member projects, articles and reports to help you grow your business services. 

CTAM BSC Meetings CTAM BSC Webcast SeriesCTAM HIMSS Analytics Healthcare Training  CTAM CHIME Healthcare IT Focus Groups   |  Growth Drivers for Cable’s Business Services


 
 
Ken Kraft  
Ken Kraft
Business Services Council Co-Chair
SVP, Marketing & Sales Operations
Cox Communications
Alexandra Sewell 
Alexandra Sewell
Business Services Council Co-Chair
Vice President, Enterprise Marketing
Comcast Business

Next CTAM Business Services Council meeting takes place April 25 in Philadelphia​ (Invitation Only)
If interested in attending, please contact info@ctam.com

 

CTAM Business Services Council End-of-Year Meeting

Recent Meeting Key Take-Aways:
 
 
  • Cable has a tremendous opportunity to change and disrupt the current dynamic by creating a better suite of solutions and value proposition to large enterprises. The key is to design, build, implement, and manage custom networks for large enterprises, as well as provide a flexible billing system that allows them to organize effectively.
     
  • CTAM’s B2B lead management servability portal launched in October and is currently generating an average of 625+ leads per month without promotion of the site. Digital marketing and work with individual MSOs to push leads into the tool will begin in Q1 2017 to help drive more traffic.

  • To help provide an entire solution suite to service enterprise companies, Kyrio/CableLabs is focusing on serviceability (to identify potential partners), order management (to initiate order for services and provide status updates through service activation), and service assurance (exchanging trouble tickets and exposing service performance and fault data to service delivery partners). 

  • With estimates of the managed services opportunity within the US topping $70B, timing to enter the enterprise market is strong as it is currently underserved by traditional solutions, and incumbents are taking their eye off the wireline business.  

  • Today, innovative customer experiences are a key focus among services providers with automation and approaches such as NFV, SDN and cloud services helping to create these experiences. 

  • Consumers are looking for services that provide them with satisfaction, a feeling of being valued, freedom, and control.
 
 
 

Enterprise Executive Panel

 
 
 

Glenn Katz
VP & GM, Enterprise
Solutions, Managed Services
Comcast Corporation

 

Mike Ocuto
Vice President of Sales, Lightpath
Altice

 
 

Hyman Sukiennik
VP Eastern Division Sales & Operations
Cox Business

 

Richard Twilley
Group VP, Enterprise Sales
Time Warner Cable Business Class

 
 

Moderator: Stewart Schley
Principal
Steward Schley Content, LLC

 

CableLabs 2.0 Update

 
 
 
 

Paul Fonte
Program Manager
CableLabs / Kyrio

 

B2B Public Facing Portal Update - Demo

 
 
 

Sean McKenzie
Vice President
TK Interactive

 

Cable Market Analysis Update

 
 
 
 

Geetha Ranganathan
Vice President
TK Interactive

 

Cisco Supplier Update

 
 
 
 

Eric Weller
Business Development Manager
Cisco

 

Industry Positioning

 
 
 
 

Anne Cowan
Senior Vice President, Marketing and Communications
CTAM

 


CTAM Business Services Council Kick-off Meeting

 
Recent Meeting Key Take-Aways:
 
  • All businesses have three common IT needs; connectivity, data and mobile. 
  • Cable business services are growing strong (up 25%) with potential of almost $100B; however, cable should be mindful of newcomers (e.g. Google fiber).
  • CTAM’s development of a Cable B2B lead management servability portal will provide servability data to potential customers and distribute sales leads to corresponding MSOs.
  • CableLabs 2.0 is shifting its focus moving forward as it recognizes the need for transformation and innovation focusing on organization and culture, focus and direction, innovation and speed.
  • The technology of LTE-U is progressing, but the real challenge is protocol (how does WiFi and LTE-U live together in the same spectrum?)
  • A new revenue opportunity for cable is VNS (Virtual Networking Systems) where cable can be a major player in the connectivity market and has the opportunity to up-sell value-added services.
 
Executive Cable Panel

Tammy Franklin  

Borak_Andrew  

Denice Hasty
SVP, Business Marketing + Product Management
Comcast

Andy Hunter  

Ken Kraft
VP, Marketing
Cox Communications

Borak_Andrew  

Amanda Tierney
Vice President, Marketing
Charter Communications

Andy Hunter  

Moderator: Stewart Schley
Principal
Stewart Schley Content, LLC

 

Cable Market Analysis Update

Tammy Franklin  

Borak_Andrew  

Paul Sweeney
U.S. Director of Research
Bloomberg, LP

 

B2B Portal Update

Tammy Franklin  

Borak_Andrew  

Sean McKenzie
Vice President
TK Interactive

 

CableLabs 2.0 Update

Tammy Franklin  

Borak_Andrew  

Paul Fonte
Program Manager
CableLabs

 

Nokia (Alcatel-Lucent) Supplier Update

Tammy Franklin  

Borak_Andrew  

Vik Saxena
CTO, Cable
Nokia

 



 

 

CTAM BSC Webcast Series: K-12 E-Rate Marketing and Sales Executive Education

 

September 2016

 

This two-part webcast series explored the K-12 education market including emerging trends in education, competitors in the education space, the technology services buying process for schools, as well as key learnings on how to grow cable in this important business vertical.

 

Presenter:

 
Ken Kraft  

Jason Miller
North America Technology Strategy Cable Industry Lead
Accenture

101 Webcast: September 13, 2016

View the webcast recording

View the presentation


 
 

201 Webcast: September 15, 2016

View the webcast recording

View the presentation

CTAM BSC Webcast: Unlocking the Hispanic Business to Business Market

 

May 11, 2016
Explore marketing opportunities, multicultural strategies, and best practices for engaging Hispanic-owned entrepreneurs and businesses.

 

View the webcast recording


Ken Kraft

View the Presentation


Ken Kraft
 

Speakers:

Lilia Muniz
Supervisor, Marketing & Client Services
Eclipse Marketing Services, Inc.
Natty Romera
VP, Multicultural Marketing
Eclipse Marketing Services, Inc.

 
 

CTAM HIMSS Analytics Healthcare Training

 
In CTAM’s continuing effort to elevate awareness of cable as a viable telecommunications partner with the C-Level Healthcare decision makers, Business Services healthcare leaders from Comcast, Cox, Spectrum and Time Warner Cable met in Philadelphia for the CTAM – HIMSS Analytics Healthcare Training session, hosted by John Hoyt, Executive Vice President, Organizational Services, HIMSS Analytics.
 
 
 
This training seminar focused on patient engagement and population health/population management, highlights of the impact of the HIMSS Informatics Nurse Survey and 26th Annual Leadership Survey, as well as new IT initiatives in healthcare, including M Health / Telehealth, and Cyber security.
 
 
 
 
 
 

Tapping into the Mind of Healthcare IT Decision-Makers

 
CHIME Online CIO Focus Groups 
CTAM-sponsored two CHIME Online CIO focus groups bringing together hospital/healthcare system CIOs for virtual discussions on their current and future telecommunications needs helping cable business services teams gain insights into their views, perceptions, and future buying decisions around the cable industry’s offerings .
 

Topics included:

 
  • Technology challenges being faced today
  • Types of high bandwidth and/or data-intensive applications being used
  • Cable offerings such as network connectivity, video, voice, Wi-Fi
  • New area/initiatives for the future
 
MSO member companies can click here to access key take-aways from the CTAM CHIME Online CIO Focus Group.
 
 
 

Growth Drivers for Cable’s Business Services 

 
CHIME Online CIO Focus Groups 
CTAM HIMSS Healthcare Survey 2015
Measuring the impact of continued marketing efforts to the broader hospital marketplace and the impact of the campaigns to increase attention for Cable’s commercial capabilities with the healthcare C-level decision-makers.

View full study results here.
 

 

 
  

An industry initiative, led by CTAM, to emphasize cable’s capabilities for providing superior service, and crafting custom solutions that benefit U.S. businesses.


 
 

Please feel free to contact research@ctam.com with any questions.

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