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 Business Services

 

Looking for best practices, strategies and analytical insights to help you make business decisions? You’ve come to the right place! CTAM continues to strive towards creating a national cable presence and drive awareness within the vertical and enterprise SMB market segments through CTAM-member projects, articles and reports to help you grow your business services. 

CTAM BSC Meetings CTAM BSC Webcast SeriesCTAM HIMSS Analytics Healthcare Training  CTAM CHIME Healthcare IT Focus Groups   |  Growth Drivers for Cable’s Business Services


   
 
 
 
Ken Kraft  
Ken Kraft
Business Services Council Co-Chair
SVP, Marketing & Sales Operations
Cox Communications
Alexandra Sewell 
Alexandra Sewell
Business Services Council Co-Chair
Vice President, Enterprise Marketing
Comcast Business
 

Next CTAM Business Services Council meeting takes place November 8 in Philadelphia​ (Invitation Only)
If interested in attending, please contact info@ctam.com

 

 

     

CTAM Business Services Council Meeting

April 25, 2017

 
Recent Meeting Key Take-Aways:
           
  • Enterprises are more concerned with consuming services from a single provider than price giving MSOs an opportunity to become a one-stop shop for business customers.
  • Providing SMB or other customers with services once inaccessible to them (e.g. video surveillance and data to SMBs) provides a competitive advantage over other B2B companies.
  • Customers expect a unique brand experience specific to them – companies need to address each individual as an individual.
  • Programmatic media (leveraging real-time learning and personal data to customize experiences) is an automatic way to create personal journeys through machine learning.
  • With recent Google changes to search engine marketing ads, brands must be relevant, have perfect ads, and for branded searches, keep the message simple.
  • Companies succeed when they have easy to understand and better solutions for the market.
  • The future enterprise network is based on the backbone of digital transformation including wireless as a primary access method, cloud-based infrastructure, analytics & AI inform networking management, and natively embedded security.
     
  
  
 
 
B2B Marketing Spotlight – Digital Media

 

 

 
  

Adam Gilbert
Director, Communications Design
Initiative​

  

Joseph McConnellogue
SVP, Search & Social
Initiative​

 
 
 
 
 
Enterprise WAN Networking Transformation – Analyst View

 

 

 
  

Mark Winther
Group VP, Telecom
IDC​

  

 
 
 
 
 
Enterprise ICT Market - AMDOCS

 

 

 
  

Hillel Geiger
Product Marketing Manager, Enterprise
AMDOCS ​

 

  

 

 

 

 

CTAM Business Services Council End-of-Year Meeting

 

Recent Meeting Key Take-Aways:
 
 
  • Cable has a tremendous opportunity to change and disrupt the current dynamic by creating a better suite of solutions and value proposition to large enterprises. The key is to design, build, implement, and manage custom networks for large enterprises, as well as provide a flexible billing system that allows them to organize effectively.
     
  • CTAM’s B2B lead management servability portal launched in October and is currently generating an average of 625+ leads per month without promotion of the site. Digital marketing and work with individual MSOs to push leads into the tool will begin in Q1 2017 to help drive more traffic.

  • To help provide an entire solution suite to service enterprise companies, Kyrio/CableLabs is focusing on serviceability (to identify potential partners), order management (to initiate order for services and provide status updates through service activation), and service assurance (exchanging trouble tickets and exposing service performance and fault data to service delivery partners). 

  • With estimates of the managed services opportunity within the US topping $70B, timing to enter the enterprise market is strong as it is currently underserved by traditional solutions, and incumbents are taking their eye off the wireline business.  

  • Today, innovative customer experiences are a key focus among services providers with automation and approaches such as NFV, SDN and cloud services helping to create these experiences. 

  • Consumers are looking for services that provide them with satisfaction, a feeling of being valued, freedom, and control.
 
 
 

Enterprise Executive Panel

 
 
 
 
 

Glenn Katz
VP & GM, Enterprise
Solutions, Managed Services
Comcast Corporation

 

Mike Ocuto
Vice President of Sales, Lightpath
Altice

 
 
 
 

Hyman Sukiennik
VP Eastern Division Sales & Operations
Cox Business

 

Richard Twilley
Group VP, Enterprise Sales
Time Warner Cable Business Class

 
 
 
 

Moderator: Stewart Schley
Principal
Steward Schley Content, LLC

 
 
 

CableLabs 2.0 Update

 
 
 
 
 
 

Paul Fonte
Program Manager
CableLabs / Kyrio

 
 
 

B2B Public Facing Portal Update - Demo

 
 
 
 
 

Sean McKenzie
Vice President
TK Interactive

 
 
 

Cable Market Analysis Update

 
 
 
 
 
 

Geetha Ranganathan
Vice President
TK Interactive

 
 
 

Cisco Supplier Update

 
 
 
 
 
 

Eric Weller
Business Development Manager
Cisco

 
 
 

Industry Positioning

 
 
 
 
 
 

Anne Cowan
Senior Vice President, Marketing and Communications
CTAM

 
 
 

CTAM BSC Webcast Series: K-12 E-Rate Marketing and Sales Executive Education

September 2016

 

This two-part webcast series explored the K-12 education market including emerging trends in education, competitors in the education space, the technology services buying process for schools, as well as key learnings on how to grow cable in this important business vertical.

 

Presenter:

 
Ken Kraft  

Jason Miller
North America Technology Strategy Cable Industry Lead
Accenture

 

101 Webcast: September 13, 2016

 
View the webcast recording

View the presentation


 
 

201 Webcast: September 15, 2016

 
View the webcast recording

View the presentation

 
 

CTAM BSC Webcast: Unlocking the Hispanic Business to Business Market

May 11, 2016


Explore marketing opportunities, multicultural strategies, and best practices for engaging Hispanic-owned entrepreneurs and businesses.

 
 

View the webcast recording


Ken Kraft

View the Presentation


Ken Kraft
 

Speakers:

 
Lilia Muniz
Supervisor, Marketing & Client Services
Eclipse Marketing Services, Inc.
Natty Romera
VP, Multicultural Marketing
Eclipse Marketing Services, Inc.

 
 
 

CTAM HIMSS Analytics Healthcare Training

 
In CTAM’s continuing effort to elevate awareness of cable as a viable telecommunications partner with the C-Level Healthcare decision makers, Business Services healthcare leaders from Comcast, Cox, Spectrum and Time Warner Cable met in Philadelphia for the CTAM – HIMSS Analytics Healthcare Training session, hosted by John Hoyt, Executive Vice President, Organizational Services, HIMSS Analytics.
 
This training seminar focused on patient engagement and population health/population management, highlights of the impact of the HIMSS Informatics Nurse Survey and 26th Annual Leadership Survey, as well as new IT initiatives in healthcare, including M Health / Telehealth, and Cyber security.
 
 
 
 
 

Tapping into the Mind of Healthcare IT Decision-Makers

 
CHIME Online CIO Focus Groups 
CTAM-sponsored two CHIME Online CIO focus groups bringing together hospital/healthcare system CIOs for virtual discussions on their current and future telecommunications needs helping cable business services teams gain insights into their views, perceptions, and future buying decisions around the cable industry’s offerings .
 

Topics included:

 
  • Technology challenges being faced today
  • Types of high bandwidth and/or data-intensive applications being used
  • Cable offerings such as network connectivity, video, voice, Wi-Fi
  • New area/initiatives for the future
 
MSO member companies can click here to access key take-aways from the CTAM CHIME Online CIO Focus Group.
 
 

Growth Drivers for Cable’s Business Services 

 
 
CHIME Online CIO Focus Groups 
CTAM HIMSS Healthcare Survey 2015
Measuring the impact of continued marketing efforts to the broader hospital marketplace and the impact of the campaigns to increase attention for Cable’s commercial capabilities with the healthcare C-level decision-makers.

View full study results here.
 
 

 
  

An industry initiative, led by CTAM, to emphasize cable’s capabilities for providing superior service, and crafting custom solutions that benefit U.S. businesses.


 
 

Please feel free to contact research@ctam.com with any questions.

 
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