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 2016 AVC Kick-off Meeting Key Takeaways

 
Customer Relationshihps 

Recent Meeting Summary  

  • The end-state vision of customer experience is a world where it’s personal, digital and proactive
  • An important priority for TVE is to make TVE a component of the cable experience, strive for content parity across platforms, and create a strong advertising experience
  • OATC strategies are working to develop open, voluntary technical standards and recommended practices that enable consumers to access TVE
  • Create a zero-sum battle for the living room by connecting and integrating different devices and content sources through the watershed concept; providing a valuable and seamless experience for the consumer
  • The FCC set-top box proposal is something to watch closely, as the government works to provide consumers with the content and experience provided by cable on different box devices like Slingbox, Apple TV and ROKU

Customer Centricity: Changing the Perception of Cable with Superior Service

Tammy Franklin  

Tammy Franklin  

Charlie Herrin
EVP, Customer Experience
Comcast

TV Everywhere: Marketing for Success

Tammy Franklin  

Borak_Andrew  

Andrew Borak
Vice President, Marketing
Viacom

Andy Hunter  

Andy Hunter
Vice President, Programming
Comcast

TV Everywhere: Next Steps in Tech

Livius_Karen

Livius_Karen  

Karen Livius
Director, Technical Product Management, Turner, and
President, OATC (Open Authentication Tech Committee)

Product Design: Strategic Planning for the Next Generation

Tyson_Richard

Tyson_Richard  

Richard Tyson
Principal Strategy Director
frog Design

What is the Impact of the FCC AllVid Proposal?

Schooler_Michael

Schooler_Michael  

Michael Schooler
VP and Deputy General Counsel
NCTA