By centralizing the latest information on industry trends and executive insights, CTAM helps provide members with knowledge to address business challenges, influence strategy and better serve the millions of consumers they reach every day.
Media Behaviors & Industry Trends
Discover the latest industry research, analysis, future-forward trends, and consumer behaviors to consider new business opportunities, influence strategy and positively impact the consumers you serve. This resource page includes media trend topics, such as:
- Artificial Intelligence / AI
- Content Piracy
- The State of Gen Z
- Video Streaming & Consumer Trends
- Video & TV Tech
Thinking Out Loud Podcast
Listen & Subscribe
The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation. Click here for a full list of episodes.
Additional Resources
Marketing to Gen Z
Engage Generation Z with actionable marketing strategies and adapt to how they consume content through the latest Gen Z media and entertainment trends.
Member Expertise & Servcies
Learn about the services and solutions that CTAM supplier member-companies offer to our industry.
