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 Advanced Products Council

 

CTAM’s Advanced Products Council collaboratively explores current and next generation video services that member companies can leverage to enhance the consumer experience, impact business growth, and increase the value of the pay subscription model.​

Gary Shanman
Gary Schanman 
Advanced Products Council Co-Chair 
Senior Vice President, Video Products   
Charter Communications 
 


2017 AVC Mid-Year Meeting Key Takeaways

  • While credential sharing among certain demographics, including college Millennials, may not prevent subscription sign up, it represents sampling without the opportunity to upsell.
  • For credential sharing, “before we kick them out, first, sign them out”, and employ risk-based authentication, such as requiring two-factor authentication on riskier accounts.
  • There is a cautious balance between preventing fraud and driving consumers away stressing the importance of understanding fraud patterns and best practices for mitigating abuse.
  • Metadata impacts on the user experience can limit discoverability, hinder the ability to find specific shows, and ultimate lead to lost viewers and lost ad revenues.
  • The goal with metadata is to provide consistency and a UI navigation model to associate and display content in an intuitive manner.
  • It’s important to establish best practices for branding content in order to create less frustration in search and discovery among consumers, as well as create a stronger connection between the network and branded content.​


Richard Shirley
VP, Distribution Business Development
A+E Networks



Matt Strauss
EVP and GM, Video Services
Comcast






Angie Britt
SVP, Advanced Products
CTAM



Ken Leonardo
VP, Marketing
CTAM



2017 AVC Kick-off Meeting Key Takeaways

The Age of the Connected Consumer:

  • Consumers are in a state of hyper-adoption, walking in and out of new experiences, services and devices faster than ever before.
  • Connected relationships are growing thanks to more connected devices, a data explosion these devices are creating, and category-disrupting innovation.
  • Companies that can create emotional, frequent and convenient connections with consumers will build a new kind of power.
  • It’s all about partnering promiscuously to create that connected consumer ecosystem with cable at the epicenter.
  • It’s not just about providing a solution, but giving customers an experience and being there for them during their entire customer journey.
  • Streaming is the future of pay-TV, creating an opportunity for cable to grow their share and expand their reach by providing an additional value/outlet to current subscribers.
  • It’s easy to say what a person wants, but to take that to scale and create emotional resonance on a broader level is the challenge for cable. That’s where a collaborative input and effort is critical.
Connected-Consumer-Montage.png


 




 


James McQuivey, Ph.D.
Vice President, Principal Analyst
Forrester Research


 

Consumer Connections​



 

Andrew Ferrone
VP Pay TV
Roku



 

Chris Satchell
EVP and Chief Product Officer
Comcast​ 

Resources and Use Cases

How Machine Learning Algorithms Ensure Promos Reach More Viewers In A Fragmented Audience​

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Advanced Video Guide - Learn about the cutting edge technologies shaping the future of cable television.​




 

 

2016 EOY AVC Take-Aways​

​2016 Mid-Year AVC Take-Aways

2016 Kick-Off AVC Take-Aways


 

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