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 Advanced Products Council

 

CTAM’s Advanced Products Council collaboratively explores current and next generation video services that member companies can leverage to enhance the consumer experience, impact business growth, and increase the value of the pay subscription model.​

Gary Shanman
Gary Schanman 
Advanced Products Council Co-Chair 
Senior Vice President, Video Products   
Charter Communications 
 


 

2018 Year-End Meeting
November 13 – by invitation
New York, NY
 

2018 Mid-Year Meeting Summary 

Read a full recap here

Recommendations for Metadata and Content Asset Management 
Rebecca Whittington – Director, North America Sourcing, Gracenote

   


Advancing Authentication – From SSO & HBA to Forever Login  
John Kavanagh – Executive Director of Identify Services, Synacor
James Hutchins – Principal Product Manager Identity Management, Synacor

   


VMVPD Subscribers: Who They Are, What They Want, and What It All Means 
Peter Fondulas – Principal, HUB Research

   


Subscriber Trends and Key Learnings
Sue Mattia – Sr. Director Affiliate Marketing, Disney & ESPN Media Networks
Tim Bayus – Associate Manager, Fan & Media Intelligence, ESPN

  

 

CTAM Tech Advisory Meeting Summary​


Gary Shanman

Mark Hess
CTAM Tech Advisory Chair
SVP, Business and Industry Affairs
Comcast
 





Top executives from the technology and marketing disciplines discuss and share information on tech advances and go-to-market trends that will have an impact on the industry in the coming months.

Summary Highlights

  • View the top 5 best practices when considering an AI strategy, such as solving a customer problem and measuring accuracy and performance continuously.
  • Understand how the shift to ATSC 3.0 gives broadcasters a 20% increase in data rate for the same coverage, and also enables them to configure their signals for varying services including 4K, geographies, terrains and receiver types.
  • Review insights about how technology is impacting video consumption and the pay-TV ecosystem, particularly as it relates to OTT video.
  • Assess the competitive and innovation impact from the industry shift to video delivered over IP, vs. traditional “digital cable” methods.


2018 APC Kickoff​ Meeting Key Takeaways

March 1, 2018 | Philadelphia

  • “Control and time back” are what people want more of. Technology and products are now a way to differentiate cable from other providers and a powerful way to create desire for new in-home electronics and services by creating these emotional experiences.
  • Peace of mind is the #1 emotion to solve for with customers.
  • It’s critical to create new consumer touchpoints through new lines of thinking - - think of content as being everywhere and about placing the right content on the right platform for the right user experience.
  • With over 200 SVOD services and only a dozen having over 200,000 subscribers, consumers are becoming inundated with too many streaming choices. The key is getting your service noticed by the right people.  
  • Content theft is real, creating a devaluation of content perception among customers - - the industry needs to make sure people understand what content theft is.
  • Data, data, data  . . . There is a significant opportunity among cable providers and other first party viewership data owners to appeal to advertisers by pairing their data to reflect how linear campaigns are delivering as a whole, on a network by network basis – helping advertisers to optimize their schedules with real-time data.
  • The advertising landscape has changed – we now have to become more innovative with product integration and reduced ad times in order to compete against services with NO advertising.
  • Media companies can no longer work silo’d inside our companies, but need to have quicker internal meetings and info sharing in a more matrix environment thus allowing us to be faster to market.

The Art of the Possible: Fueling Machine Learning and AI


Fraser Sterling 
SVP of Devices and AI  
Comcast 

Leslie Ellis
Senior Tech Advisor  
CTAM
Universal Design


Peter Brown 
Vice President, Design 
Charter Communications 
 
 
Gurpreet Kaur
Director of Accessibility 
Charter Communications 


The Wild West World of SVOD


Clint Stinchcomb
Chief Distributor Officer 
​CuriosityStream 




Powering Data-Driven TV Advertising


Ben Tatta
Co-Founder and President   
605 
 


A View From the Top


Heather Baldino
SVP Brand Distribution Marketing  
Turner Networks 

Vicki Lins
President and CEO  
CTAM 





2017 APC EOY Meeting Take-Aways​

2017 APC Mid-Year Meeting Take-Aways

2017 APC Kickoff Meeting Take-Aways

2016 EOY APC Take-Aways​

2016 Mid-Year APC Take-Aways

2016 Kick-Off APC Take-Aways


 

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