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 Millennialization of America

 
Reaching the highly coveted Millennial demographic has become one of the more important challenges for the cable industry in recent years. Between the cord-cutters and looming cord-nevers, our industry must connect with the disconnected in a meaningful way—before they find other options for their content delivery. 

 

To better entice and engage Millennials, CTAM summarized a few points of view in three brief articles from industry research to help our industry better understand the Millennial challenges at hand, and we conducted follow-up interviews with research executives Sharalyn Orr of Frank N. Magid Associates and Kathy Alexander of Invoke, to further highlight their key takeaways surrounding this 80 million strong group.

Contributors

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Summary of Attitudes and Behaviors



Mobility and TV Everywhere​

Millennial Love Truth #5: Say what you want, but you’ll have to prove it to get my attention

Millennial Love Truth #7 :IF ​your brand enters my world, you better understand what you’re getting yourself into.
 

 

​Consumer Centric Resources About Millennials 

      

      

         



​How to Tune into Millennials Before They Tune You Out – discover the eight attitudes shared by most millennials, as well as the new rules for engaging them successfully – Watch these short clips, then view the complete webcast. 
 



Find out how millennials watch TV – view a recording of a live panel of millennials from the Los Angeles CTAM Think




 

Jason Dorsey
Chief Strategy Officer
The Center for Generational Kinetics

Get the recap from Gen Y strategist Jason Dorsey from the CTAM Think NYC event​.​