Reaching the highly coveted Millennial demographic has become one of the more important challenges for the cable industry
in recent years. Between the cord-cutters and looming cord-nevers, our industry must connect with the disconnected in a
meaningful way—before they find other options for their content delivery.
To better entice and engage Millennials, CTAM summarized a few points of view in three brief articles from industry research to help our industry better understand the Millennial challenges at hand, and we conducted follow-up interviews with research executives Sharalyn Orr of Frank N. Magid Associates and Kathy Alexander of Invoke, to further highlight their key takeaways surrounding this 80 million strong group.
Summary of Attitudes and Behaviors