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 TV Everywhere

 
TV Everywhere 

CTAM is leading an industry-wide collaboration to accelerate consumer awareness, understanding and usage of TV Everywhere. The TVE Steering Committee provides strategic direction for the Marketing Communications subcommittee and UX subcommittee to develop recommendations for consistent, effective messaging and user experiences. These subcommittees come together quarterly to share best practices in providing and promoting TVE. A recently-formed TVE Research Advisory Group provides insights from proprietary research and direction on CTAM-led efforts.

The mission is to unify members to build a best-in-class TV Everywhere experience, then rigorously communicate about it to the industry and consumers.

 

Did You Know?

 

Source: LRG, Inc. (Leichtman Research Group) – Q2 2016

Resources 

 
 
TV Everywhere Indusytry Resources 

TV Everywhere Industry Resource Center

CTAMTVE.com is TVE central - see recommendations, best practices and more on CTAM's progress.

Hispanic Segment  

Messaging TV Everywhere

Member marketing experts have compiled recommendations and rationale for TVE messaging that works. 

TV Everywhere 

How identity management can deepen consumer engagement

Discover the benefits of simplified sign on solutions

TV Everywhere 

TV Everywhere Consumer Website

Viewers can find TV Everywhere content from their favorite networks and TV providers.

Steering Committee

Mark Garner 
Co-Chair
Mark Garner
SVP, Distribution, Business Development, Analytics & Marketing
A+E Networks
Matt Strauss 
Co-Chair
Matt Strauss
SVP and GM, Video Services
Comcast
Jennifer Ball 
Jennifer Ball
EVP, Marketing and Content Partnerships
Univision
Bob Benya 
Bob Benya
President & CEO
iN DEMAND
Jamia Begalow 
Jamia Bigalow
SVP, Distribution Marketing
Fox Networks Group
 
David Burzynski
Director, Digital Media
Cable One
Deena Demasi 
Deena Demasi
SVP, Content Distribution & Partner
Marketing
Viacom
Jonathan Freeland 
Jonathan Freeland
VP, Marketing
Cox Communications
 
Stephen Gushee
VP, Domestic Network Distribution
HBO
John Harran 
John Harran
SVP Business Development & Digital Distribution; Strategic Partnerships​
Turner Broadcasting
David McNaughton 
David McNaughton
SVP, Marketing
Mediacom Communications
Juliette Morris 
Juliette Morris
EVP, Marketing & Communications
NBCUniversal
 
Brad Samuels 
Brad Samuels
EVP, TV Content Distribution
Bloomberg Television
 
Heather Stanley
Director, Product Management & Evolution
Cogeco

Additional Participating Companies



Armstrong 
C-SPAN  
NTCA 
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