CTAM is leading an industry-wide collaboration to accelerate consumer awareness, understanding and usage of TV Everywhere. The TVE Steering Committee provides strategic direction for the Marketing Communications subcommittee and UX subcommittee to develop recommendations for consistent, effective messaging and user experiences. These subcommittees come together quarterly to share best practices in providing and promoting TVE. A recently-formed TVE Research Advisory Group provides insights from proprietary research and direction on CTAM-led efforts.
The mission is to unify members to build a best-in-class TV Everywhere experience, then rigorously communicate about it to the industry and consumers.
Did You Know?
Source: Hub Entertainment Tracking Study, January 2017
Messaging TV Everywhere
Member marketing experts have compiled recommendations and rationale for TVE messaging that works.
SVP, Distribution, Business Development, Analytics & Marketing
SVP and GM, Video Services
SVP, Distribution Marketing
Fox Networks Group
Director, Digital Media
SVP, Content Distribution & Partner
VP, Domestic Network Distribution
SVP Business Development & Digital Distribution; Strategic Partnerships
Director, Product Management & Evolution
Additional Participating Companies