GO

 Communications Strategies Course

 
 

May 7-8, 2019
Location: New York, NY

The course has concluded. Please contact info@ctam.com​ with any inquiries.




The CTAM Communication Strategies course is an intense learning experience developed and delivered in cooperation with the S.I. Newhouse School of Public Communications at Syracuse University. The course is designed for mid-level professionals in the cable, entertainment and media sectors, who want to expand their knowledge and expertise.
 
This challenging two-day program is led by accomplished Newhouse faculty and guest communications executives who understand what it takes to succeed in today’s fast-paced, connected world.​
 
Topical areas include:
  • Aligning organizational and communications strategies
  • Transparency with press and in social media
  • Managing change, conflict, and crisis
  • Creating stories that connect with audiences
  • Integrating communications and marketing for greater impact
  • Understanding how data and analytics inform communications
  • Communicating with colleagues in an age of distraction
     

Course Agenda

MAY 7
 
 

9:45 - 10:15 a.m.

Registration, Coffee, Light Snacks and Networking
Pergament Room
 
10:15 a.m. Welcome and Institute Overview ​
Representatives of CTAM and Syracuse University
 
10:30 a.m. - 11:15 a.m. Executive Briefing: Communicating in the Midst of Rapid Change
Leigh Woisard, SVP, Corporate Public Affairs, Cox Communications
Catherine Frymark, Group SVP Communications, Discovery, Inc.​
 
11:15 a.m. - 11:30 a.m. ​Break
 
11:30 a.m. - 1:00 p.m. A Professional’s Guide to Change and Change Management
  
Anthony D’Angelo
Professor of Practice, Public Relations​, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY
2018 National President, Public Relations Society of America (PRSA)
 
1:00 p.m. - 2:00 p.m. Networking Luncheon
1870 Room
 
2:00 p.m - 3:30 p.m. The Impact of Data and Analytics on Communications Strategy
  
Bob Pearson
Senior Advisor, The W2O Group, Austin, TX
Author of “Storytizing: What’s Next After Advertising​
 
3:30 p.m. - 3:45 p.m. ​Break
 
3:45 p.m. - 5:15 p.m. Persuading Through Story
  
 Thaler Pekar
 Founder and President
 Thaler Pekar and Associates

 
5:15 p.m. Day’s Wrap-Up and Adjournment
 
5:30 p.m. - 7:00 p.m. Networking reception and CTAM Salon: A Conversation with Peter Kafka
  
 Peter Kafka
 Executive Editor
 Recode

 
 
MAY 8
 
 
8:15 a.m. - 9:00 a.m. Continental Breakfast
Pergament Room
 
9:00 a.m. - 10:30 a.m. Communications During Sensitive and Crisis Situations: Putting Your Best Foot Forward with Integrity
  
Michael Meath
Professor and Interim Chair, Public Relations Department
Syracuse University’s Newhouse School​
 
10:30 a.m. - 10:45 a.m. Break
 
10:45 a.m. – 12:15 p.m. Transparency & Accountability in a Social Media World  

   
Deirdre Breakenridge
CEO
Pure Performance Communications
 
12:15 – 1:45 p.m. Networking Luncheon
1870 Room
 
1:45 – 2:45 p.m. Closing Discussion Groups and Report-Outs
 
2:45 - 3:15 p.m. Presentation of Certificates and Farewell



Previous Participating Companies:
                            


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