Communications Strategies Course


May 7-8, 2019
Location: New York, NY

The CTAM Communication Strategies course is an intense learning experience developed and delivered in cooperation with the S.I. Newhouse School of Public Communications at Syracuse University. The course is designed for mid-level professionals in the cable, entertainment and media sectors, who want to expand their knowledge and expertise.
This challenging two-day program is led by accomplished Newhouse faculty and guest communications executives who understand what it takes to succeed in today’s fast-paced, connected world.​
Topical areas include:
  • Aligning organizational and communications strategies
  • Transparency with press and in social media
  • Managing change, conflict, and crisis
  • Creating stories that connect with audiences
  • Integrating communications and marketing for greater impact
  • Understanding how data and analytics inform communications
  • Communicating with colleagues in an age of distraction

Course Agenda


9:00 – 9:30 a.m.

Registration, Continental Breakfast and Networking
Pergament Room
9:30 a.m. Welcome and Institute Overview ​
Representatives of CTAM and Syracuse University
9:45 -10:30 a.m. Executive Briefing: Communicating in the Midst of Rapid Change
Leigh Woisard, SVP, Corporate Public Affairs, Cox Communications
Catherine Frymark, Group SVP Communications, Discovery, Inc.​
Vicki Lins, President & CEO, CTAM
10:45 a.m. - 12:15 p.m. A Professional’s Guide to Change and Change Management
Anthony D’Angelo
Professor of Practice, Public Relations​, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY
2018 National President, Public Relations Society of America (PRSA)
12:15 - 1:15 p.m. Networking Luncheon
1870 Room
1:15 - 2:45 p.m. The Impact of Data and Analytics on Communications Strategy
Bob Pearson
Senior Advisor, The W2O Group, Austin, TX
Author of “Storytizing: What’s Next After Advertising​
3:00 - 4:30 p.m. Persuading Through Story
 Thaler Pekar
 Founder and President
 Thaler Pekar and Associates

4:30 p.m. Day’s Wrap-Up and Adjournment
4:45 – 6:30 p.m. Networking Reception
“Salon” at Lubin House for Attendees, CTAM Communications Council Members, and Guests; Press Speaker TBD
8:15 - 9:00 a.m. Continental Breakfast
Pergament Room
9:00 - 10:30 a.m. Communications During Sensitive and Crisis Situations: Putting Your Best Foot Forward with Integrity
Michael Meath
Professor and Interim Chair, Public Relations Department
Syracuse University’s Newhouse School​
10:30 - 10:45 a.m. Break
10:45 a.m. – 12:15 p.m. Transparency & Accountability in a Social Media World  
Deirdre Breakenridge
Pure Performance Communications
12:15 – 1:45 p.m. Networking Luncheon
1870 Room
1:45 – 2:45 p.m. Closing Discussion Groups and Report-Outs
2:45 - 3:15 p.m. Presentation of Certificates and Farewell

Registration Fee: $1,995

For concierge registration service for groups or individuals, please contact Elizabeth at 301.485.8908. or info@ctam.com​

Previous Participating Companies: