Think about everyone in your life -- work, home, friends, family. How many of
them use some kind of streaming stick? If you’re like me, it’s easier to think
about how many of them don’t.
On those streaming sticks are apps -- the biggies, like Netflix and YouTube,
sure. Plus loads of others, including those that exist to lure consumers, from
within a totally legit environment -- into a well-lit, dark alley.
If you’re reading this, you’re probably hip to CTAM’s latest Connected
Consumer study, which raised more than a few eyebrows when it became clear that
72% of “Connected Early Adopters” partake of pirated video services.
Perhaps as interesting is the next- biggest slice of people who, knowingly or
unknowingly, steal copyrighted content: “Connected Mainstreamers,” at 44% --
which sure seems pretty close to half.
Consider this: One of the recurring threads in conversations about online
video piracy is how professional, attractive, and legit the offers look. Maybe
slightly nerdy, yes, but legit. (See Figure 3.) What’s the best way to tell your
Aunt Carol that the streaming stick she got for her birthday, which your cousin
sideloaded with Kodi and enabled for lots of “free” video, is not good? That’s
Why this matters: A significant portion of consumers is probably unaware of,
or ambivalent to, the legitimacy of the content they’re streaming. File under
“If They Only Knew…”