Sports, in general, is a useful
barometer of consumer viewing behaviors -- which is why it seemed plausible to
highlight Sandvine’s findings, from this summer, about pirated viewing of the
World Cup Games. Read more in
this blog; condensed version is that Sandvine studied the HTTP traffic
moving over one Middle Eastern Network, and found that 40% of streams were
illegal, from unlicensed providers. Kodi-based devices enabled a big chunk of
the activity. That had to put a dent in the $3.2 billion FIFA was anticipating, in broadcasting fees.
Switching over to boxing: The biggest of the Big Fights in 2017 was
Mayweather vs. McGregor. To watch it live, people paid $99.95 for an HD stream.
When the match began, a couple of people using Facebook Live shared the stream. According to an
article from Yahoo!Sport, one screenshot shared from Facebook Live showed
472,000 viewers watching a pirated stream, while another had 234,000 viewers.
Just the viewership from those two streams could cost the event more than $70.6
million. Related research from Irdeto, a digital platform security company,
discovered 239 streams that reached 2,930,598 viewers. Want more? Here’s
additional perspective from
Why this matters: Two words -- lost revenues.