CTAM is unifying the industry around what is considered permitted and unpermitted password use, including reducing egregious password sharing activity.
Goals:
Build industry consensus and improve consumer awareness and understanding about password sharing to:
- Align the industry and educate consumers about permitted and unpermitted sharing
- Monitor trends from Adobe Primetime’s monthly landscape view of the Password Sharing Index
- Ultimately, reduce password sharing among consumers
Password Sharing Media Coverage
A collection of nationally published stories covering perpetrators getting caught, megaleaks of records and the top seven reasons to not share passwords.
*Available to working group members only.
Coming Soon
Password Sharing Index Monthly Report
Adobe Primetime’s monthly landscape view of the Password Sharing Index
Coming Soon
Resources:
CTAM Top 10 Piracy Tech Trends:
Online Video Piracy
Working Group Presentations and Materials
*Available to working group members only.
Topics and Resources:
- Industry permitted and unpermitted use case scenarios
- Password sharing messaging pillars
- Creating unified industry consumer messages
- Working group meeting recaps and key take-aways
- Next steps
June 6 | NYC – Presentations
Piracy Social Listening
- State of piracy conversations across channels like Facebook, Reddit and Twitter
- Breakdown of top stories and most share pieces of content
- Key insights on May trending topics
- An analysis of people talking about Piracy and who the influencers are
- A deep dive into the sports-piracy discussion and consumer behavior
Password Sharing Risk Assessment
- Overview of the industry password sharing risk index (industry baseline)
- Customized views of this index, specific to individual programmers and MVPDs
- TV Everywhere usage patterns used to identify password sharing behaviors
- Risk index available to CTAM member companies this fall
Gracenote Advanced Discovery (Gracenote, a Nielsen Company)
- Video descriptors and personalized images built on the core Gracenote video data
- Powering next generation discovery experiences
- Allowing audiences to more easily find and watch content they love
Permitted / Unpermitted Use – The Impact on TV Subscriptions
- Consumer insights on three vexing scenarios for defining what the industry considers permitted or unpermitted use of TVE passwords in and out of home
- Results from 1,600 consumers in a recent study and the impact on their TV subscriptions
March 14, 2019 | Philadelphia – Presentations
Permitted and Unpermitted Credential Sharing
- Discussion of permitted and unpermitted credential sharing
- Creating unified industry messages
Piracy = Content + Distribution Strategy
- Piracy segment groups
- Who to target?
- Themes and next steps…etc.
The CTAM Piracy and Password Sharing Working Group convenes key leaders from ACE and MPAA as well as CTAM member companies.
For more information, drop us a note