2021 Progress Report

From reducing the financial impact lost to piracy and content theft to retaining customers when they move, CTAM, and its member companies, contribute to results that benefit the business, which leads to enhancing everyone’s knowledge on important trends related to the work. View the year-to-date collective impact in this CTAM 2021 Progress Report.

View the Progress Report

Why it Matters?

Piracy

Protect revenue through piracy mitigation by amplifying risks at consumer education site StreamSafely.com.

50-60% of consumers are less likely to continue viewing pirated content once exposed to anti-piracy messaging.

Broadband Superiority

Communicate broadband superiority for powering connected lifestyles and helping consumers make smart choices when considering streaming and other content choices at information site SmartMove.us/Choice.

52% of traditional pay-TV subs are aware they have access to streaming services via set-tops, and 62% of this group use it weekly.

Retaining Moving Customers

Retain customers by generating 8MM+ mover leads via marketing performance and digital engagement at SmartMove.us.

Every year more than 12 million U.S. households move making decisions about their connectivity and entertainment needs

Generating Business Leads

Generate business leads by expanding SMB partnerships and multi-cultural market growth through central platform BusinessServicesConnect.com.

Companies are 3x likelier now than before the pandemic to say at least 80% of their customer interactions are digital in nature

Fueling Content Discovery

Fuel consumer content discovery by promoting shows using unique mover data sets, organizing twice annual TV press tour, and designing quality metadata best practices.

More than 646K unique program titles were available across linear and video streaming services through year-end 2019

Enhancing Leadership Thinking

Enhance leadership thinking and individual performance through executive education resources.

Understanding business trends and implications informs smart strategies around viewing behaviors and connectivity needs in the home and workplace