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 CTAM Wired Webcast - complimentary for members


CTAM Wired Webcast: Project Z
A Mixed Media Story on Gen Z's Behavior, Culture, & Industry Influence

Wednesday, September 14, 2016
4:00 – 5:00 p.m. ET

To register a group, or to see who's attending from your company, please click here.

While Millennials came of age in a period of digital enlightenment, Gen Z is coming of age in a post-modern media landscape where video is the content, not the medium, and where content comes not just from networks, but from non-traditional publishers - including their friends. Gen Z expects a seamless experience across-platforms and demands nothing less from video products and bundling. Discover the cultural behaviors that influence this next generation of media users with findings from REVOLT TV's latest study on 13-17 year olds, Project Z.

Gen Z topics include:

  • Rebellion is back - Gen Z's parents were burned by the recession, and so skepticism around "The American Dream" is in their kids' DNA
  • Diversity in not an ideal, it is an expectation - Gen Z will be the first majority-minority generation in U.S. history, and yet social injustice has never been more visible.
  • They're just different - Fewer than half of families are traditional; lines between genders, sexuality, race and ethnicity, are blurry.
  • Facebook as the new video platform - While YouTube remains king for online video, Facebook is a video utility that is growing rapidly.
  • YouTube as a gateway to TV - YouTube isn't cannibalizing Gen Z TV use, it is complimentary.
  • What's an appointment? - Gen Z doesn't have to appointment view, but that's not a lack of affinity for TV content, watching equal parts on TV when it airs, streaming on computer, and watching on apps.


Jake Katz
VP, Insights & Strategy

Watch a Sneak Peak of Project Z, then RSVP to get the complete findings from this REVOLT study on 13-17 year old media behaviors and cultural trends.
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What is CTAM Wired?

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​  From analysis of new technologies to explanations of public policy impact, the subjects that shape the market are discussed, explained and divulged with a timeliness and in-office convenience you’ll instantly love.

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