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 CTAM Wired Webcast


May 20
4:00 PM – 5:00 PM ET
 
Curated Highlights from INTX (The Cable Show Reimagined)
Hear different points of view on what’s hot, what’s not, and where the growth opportunities are to advance the Internet and television experience in the digital economy.​

Details coming soon.


How to Tune into Millennials Before They Tune You Out

April 7
4:00 PM – 5:00 PM ET


​​​Jeff Fromm
President, Future​Cast & Co-Author Marketing To Millennials & Millennials with Kids



Greg Vodicka
Millennial Consulting Director
FutureCast
Complete bio​.

Eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. 

Fromm’s entertaining and informative presentation will challenge participants to: 
  • Unlearn and reimagine what they thought about the millennial generation. 
  • Discover the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. 
  • Explore the future of television and how cable companies and content providers must evolve to keep millennial consumers coming back for more.

 


Later in 2015

June 3
CTAM Wired webcast: The Video Monetization Report
4:00pm – 5:00 pm

Details coming soon.

 
September
Accepting content submissions for September
Send topic and description to info@ctam.com

Recent Webcasts

CTAM Members (login required) can view replays of  previous webcasts here:

Winning in the Era of Disruption with Agile for Marketing​

Curated Highlights from the 2015 Consumer Electronics Show​

Key Trends in Entertainment Consumption and Emerging Global Viewing Habits​​

TV - Here, There, (Not Quite) Everywhere​

Engaging Millennials: Five Rules for Storytelling to the Next Generation

​​​​​https://www.ctam.com/wired/archive/Pages/How-to-Tune-into-Millennials.aspx

 
CTAM Wired Archive
Looking for a replay of a Wired event you might have missed? CTAM Members can view them all here (sign-in required).
 
 
What is CTAM Wired?

CTAM Wired is the intelligence-sharing program that brings experts and expertise straight to your office. From analysis of new technologies to explanations of public policy impact, the subjects that shape the market are discussed, explained and divulged with a timeliness and in-office convenience you’ll instantly love.

CTAM Members can view archived Wired events here

 
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