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 CTAM Wired Webcast - complimentary for members

CTAM Wired: Using Your Data to Combat Customer Churn
 
 
Wednesday, July 22, 2015
4:00 pm – 5:00 pm (ET)
 
Discover how your data can help treat customer churn at the root of the cause. Changing dynamics in the cable industry makes customer retention increasingly vital, but at the same time, more difficult to solve. Customer management programs and marketing campaigns may come too late or only treat the surface of the underlying issues. What is it that’s missing?  
 
Some of Cartesian’s clients include Comcast, Time Warner Cable, AT&T, Virgin Media, Sky and using international case studies and referencing experience from industry peers, explore:
  • The real key drivers of customer churn – how to identify them and how they are evolving
  • Ways to treat churn and incorporate into a repeatable and preventative churn solution
  • Key success factors for an effective churn management program
  
Speakers:


 

Tom Melluish
Senior Solution Architect In Managed Solutions Practice
Cartesian
Meet Tom



Rishi Modha
Senior Business Analyst in Strategy Practice
Cartesian
Meet Rishi



Susan M. Simmons
Chief Operating Officer
Cartesian
Meet Susan
 
 

Later in 2015
Accepting content submissions for future webcasts.  Send topic and description to info@ctam.com.

Recent Webcasts

CTAM Members (login required) can view replays of  previous webcasts here:

Curated Highlights from INTX (The Cable Show Reimagined)

How to Tune into Millennials Before They Tune You Out

Winning in the Era of Disruption with Agile for Marketing​

Curated Highlights from the 2015 Consumer Electronics Show​

Key Trends in Entertainment Consumption and Emerging Global Viewing Habits​​

TV - Here, There, (Not Quite) Everywhere​

Engaging Millennials: Five Rules for Storytelling to the Next Generation

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CTAM Wired Archive
Looking for a replay of a Wired event you might have missed? CTAM Members can view them all here (sign-in required).
 
 
What is CTAM Wired?

CTAM Wired is the intelligence-sharing program that brings experts and expertise straight to your office. From analysis of new technologies to explanations of public policy impact, the subjects that shape the market are discussed, explained and divulged with a timeliness and in-office convenience you’ll instantly love.

CTAM Members can view archived Wired events here

 
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