CTAM Wired

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​ From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

How YouTube Took Over Your TV

Recorded September 25

With its blend of creator-led and corporate media, YouTube stands apart in a fragmented market. At over 1 billion hours watched daily on TV screens YouTube’s growing influence is undeniable.  Understanding audience and executive perspectives is shaping how early signals suggest shifts yet to come. This report explores where the public and industry align, where the gaps are growing, and presents examples of how networks are incorporating YouTube into their overall television promotion and distribution strategy.

Topics cover:

  • YouTube’s rising influence on the future of TV
  • Transformation from its place as a short-form platform to a destination for full-length viewing
  • Impact on discovering TV series and films
  • The long form leap and whether it’s a realistic destination to launch long-form entertainment
  • Determining the KPIs to measure success in the creator economy

Speakers

Fran Pezzoli
VP, Marketing
Looper Insights

Meet Fran

Anaïs Gonzalez Espinosa
Director, Digital Commercial & Partnerships
BBC Studios

Meet Anaïs