
CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

How YouTube Took Over Your TV
Recorded September 25
With its blend of creator-led and corporate media, YouTube stands apart in a fragmented market. At over 1 billion hours watched daily on TV screens YouTube’s growing influence is undeniable. Understanding audience and executive perspectives is shaping how early signals suggest shifts yet to come. This report explores where the public and industry align, where the gaps are growing, and presents examples of how networks are incorporating YouTube into their overall television promotion and distribution strategy.
Topics cover:
- YouTube’s rising influence on the future of TV
- Transformation from its place as a short-form platform to a destination for full-length viewing
- Impact on discovering TV series and films
- The long form leap and whether it’s a realistic destination to launch long-form entertainment
- Determining the KPIs to measure success in the creator economy
Speakers
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
Reanalysis: Unpacking the Great Re-Bundling Part 2
Unpacking the Great Re-Bundling
Battling Content Piracy in Social Media: Strategies to Deter, Educate and Convert
Demystifying Artificial Intelligence in Media
The Migration of SVOD Subscriptions
Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
FAST – Eroding Pay TV Engagement
Escalating Fraud Threats and the Impact in Media
Culture, Content, and Competition: The Latest on the Latinx Video Market
The State of Pay TV, OTT, & SVOD
Opportunity Resides in the Linear/SVOD Overlap
Consumer Trends & Implications: A 4-Part Webcast Series
The Platformization of TV – Content Discovery in the Age of Smart TVs
Gaming’s Cross-Media Potential
An International Glimpse of Consumer Navigation & Content Discovery


