A bedrock for the industry’s retention best practices efforts since the group’s founding in 2014, Tony’s insights, clear findings and thoughtful questions help others assess the applicability of programs and practices for their own companies. Tony proactively offers topics of interest that help focus CTAM’s work, generating valuable discussion and insights. He contributes his time and talents shaping agendas and joint initiatives. He is always willing to share best practices, both successes and hard lessons learned. Tony has been a CTAM stalwart since 1996 fueling efforts ranging from the early days of the Mover Marketing program to the founding of the Marketing Sciences Working Group.
Tony manages the Cox residential business through the full customer lifecycle from new customer acquisition and onboarding through customer base management and retention in order to maximize enterprise customer lifetime value. Over his 21-year career at Cox, he has also led marketing sciences, Cox business marketing, marketing communications, brand marketing and multi-cultural marketing all at the enterprise level.