Meghan Dering has been instrumental in revitalizing the MSO Research Working Group that is so heavily relied on for industry insights and cross-company innovative research practices. Her insights have helped our work become more connected to the industry’s research needs and has helped get us to the heart of tough questions about our business. She actively involves members of her team for both their contributions and development becoming an amazing partner to CTAM, the research community and to the industry at large.
What is your favorite quote to live by?
We cannot direct the wind, but can adjust the sails.
Who is one person that you admire most in the industry, and why?
Jon Hargis – I admired his leadership style – the ability he had to guide his team and also trust and support them to make the best decisions for the consumer and the business. Jon saw the value in research and how it fit into business decisions.