
Youtube’s Advantage: From Sports Strategy to Marketplace Ambitions
YouTube has groundbreaking success in the industry with audiences watching more hours of YouTube than any other streaming service. With endless content available and an impressive personalization system, discover from the VP of YouTube, its broader ambitions and strategies that make it a top platform for reaching new audiences. CTAM Think, Nov. 2 – NYC.

The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.
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Episodes
Latest Episode: Episode #47: Influencers Unleashed: Elevating Television Content and Brand Partnerships
Get ready for a fascinating exploration of the intersection between influencers, television, brands, and technology that’s shaping the future of entertainment. In this thought-provoking episode, host Vicki Lins and guests Jonathan Chanti and Paul Telner dive into how Viral Nation harnesses the power of artificial intelligence (AI) to protect both content creators and the brands they represent. And discover how influencers lend their unique perspectives, authenticity, and relatability to television content, breathing new life into traditional formats.
Guests: Jonathan Chanti, Chief Growth Officer of Viral Nation Group & President of Viral Nation Talent & Paul Telner, Head of Programming, Viral Nation
Trending Episodes

Episode 47:
Influencers Unleashed: Elevating Television Content and Brand Partnerships
Get ready for a fascinating exploration of the intersection between influencers, television, brands, and technology that’s shaping the future of entertainment. In this thought-provoking episode, host Vicki Lins and guests Jonathan Chanti and Paul Telner dive into how Viral Nation harnesses the power of artificial intelligence (AI) to protect both content creators and the brands they represent. And discover how influencers lend their unique perspectives, authenticity, and relatability to television content, breathing new life into traditional formats.

Episode 44
Navigating The Steaming Wars With A New, Collaborative Roadmap
As the Streaming Wars evolved, we witnessed business models pull apart, sending parties to their respective corners, all trying to figure out what’s next. It became clear global scale is necessary to stay competitive, making co-productions a priority. Host Vicki Lins and guest Rebecca Glashow, CEO of Global Distribution for BBC Studios, discuss several topics including how through co-productions and partnerships, we are witnessing a resurgence of competitors also being colleagues, where working together can benefit individual businesses.

Episode 43
The Charter Playbook: A Guide to Success
Guest Tom Rutledge, chairman and chief executive officer of Charter Communications, has 45-plus years of industry knowledge and experience. A few of Tom’s many leadership accomplishments include successfully merging four legacy cable companies, creating the game-changing Triple Play bundle, and most recently, announcing a joint venture with Comcast to create a new video platform. This insightful conversation covers what it takes to lead through change, how to execute a vision to win in a competitive marketplace, how to drive value to customers, and the challenges of aligning an organization post-merger, new technologies, the streaming business and more.
Featured Guests
Kathleen Finch
Warner Bros. Discovery
Kathleen Finch
Chairman and Chief Content Officer, U.S. Networks Group
Warner Bros. Discovery
Appears in the episode Creating Cohesive Brand Partnerships Opportunities
John Hendricks
Curiosity Stream
John Hendricks
Cable Pioneer & Founder
Curiosity Stream
Appears in the episode The Next Great Migration of Viewers
Courteney Monroe
National Geographic
Courteney Monroe
President
National Geographic Global Television Networks
Appears in the episode Balancing Relevancy and Integrity Within the Framework of Creating Compelling, Captivating and Entertaining Content
Tom Rutledge
Charter Communications
Tom Rutledge
Chairman and Chief Executive Officer
Charter Communications
Appears in the episode The Charter Playbook: A Guide to Success
Andrew Wallenstein
Variety’s Intelligence Platform
Andrew Wallenstein
President & Chief Media Analyst
Variety’s Intelligence Platform
Appears in the episode Hollywood 2022: How Will It Play Out?
Brett Weitz
TBS, TNT & truTV
Brett Weitz
General Manager
TBS, TNT & truTV
Appears in the episode Content Remains King but Multiple Consumer Touchpoints are the Keys to the Kingdom