
The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.
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Twitter: @CTAM
Hashtags: #ThinkingOutLoud #CTAMPodcast #CTAM
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Episodes
Most Popular Episodes

Episode 21
Katherine Pope: How Charter is Positioning Spectrum Originals as the Premium Destination for Subscribers
With Katherine Pope, Head of Spectrum Originals
As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with consumer demand and power Spectrum as a premium destination for subscribers.

Episode 19
What’s Driving The Success of Unscripted Programming?
With Dan Cesareo, founder of Big Fish Entertainment
Dan Cesareo, founder of Big Fish Entertainment, a leading production company has created a host of successful unscripted programs. Most notably Live PD, which has hit a high of 2.4 million live viewers garnering A&E the lead among adults 25-to-54. Continuing to feed the consumer’s appetite for unscripted programming, A&E and Big Fish Entertainment are set to launch a new canine competition series that promises to appeal to a built-in fan base of 48million+ dog-loving households in late 2019. Join our conversation as I tap into Dan’s thoughts on what’s so compelling about live television, the technology behind filming it and what’s next in the unscripted programming world.

Episode 22
Jonny Keeling: In Chaotic Times, Come Back to Earth
With Jonny Keeling, Executive Producer of Seven Worlds, One Planet
Consumers are compelled by socially conscious documentary programming like never before. BBC America’s Seven Worlds, One Planet reached new heights when AMC Networks premiered it across BBCA, AMC, IFC and SundanceTV. Guest Jonny Keeling, Executive Producer of Seven Worlds, One Planet talks about its appeal, his decades of experience developing documentary films and how advancements in technology have enhanced the viewer experience.
Featured Guests
Dan Fienberg
Hollywood Reporter
Dan Fienberg
Chief Television Critic
Hollywood Reporter
Former President, Television Critics Association
Appears in the episodes What Makes for Great TV? and The Highs and Lows of Peak TV
Kathleen Finch
Discovery Inc.
Kathleen Finch
Chief Lifestyle Brands
Discovery Inc.
Appears in the episode Creating Cohesive Brand Partnerships Opportunities
John Hendricks
Curiosity Stream
John Hendricks
Cable Pioneer & Founder
Curiosity Stream
Appears in the episode The Next Great Migration of Viewers
Chris LaPlaca
ESPN
Chris LaPlaca
SVP, Corporate Communications
ESPN
Appears in the episode Managing a Company’s Brand in a Connected World
Courteney Monroe
National Geographic
Courteney Monroe
President
National Geographic Global Television Networks
Appears in the episode Balancing Relevancy and Integrity Within the Framework of Creating Compelling, Captivating and Entertaining Content
Brett Weitz
TBS, TNT & truTV
Brett Weitz
General Manager
TBS, TNT & truTV
Appears in the episode Content Remains King but Multiple Consumer Touchpoints are the Keys to the Kingdom