The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.
Most Popular Episodes
The Next Great Migration of Viewers
With John Hendricks – Founder | Curiosity Stream
Visionary, cable pioneer and founder of Curiosity Stream, John Hendricks takes listeners on an incredible journey through television’s migration from linear to cable and onto streaming services. He shares his vision for the next decade and what the changing consumer will expect.
Managing a Company’s Brand in a Connected World
With Chris LaPlaca – SVP, Corporate Communications | ESPN
Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN and host Vicki Lins discuss how today’s connected environment, consumer’s brand expectations and the 24-hour social media cycle have transformed how companies communicate. Chris shares his experienced perspectives on the importance of being transparent, staying aligned with corporate values, and assessing if a speedy response is the best option.
Content Remains King but Multiple Consumer Touchpoints are the Keys to the Kingdom
With Brett Weitz – General Manager | TBS, TNT & truTV
Guest Brett Weitz, general manager of TBS, TNT & truTV oversees the creative development for these now WarnerMedia networks. In this episode, he discusses taking risks to give audiences unexpected and exceptional programming, the importance of fostering the creative process, his strategy for rising above the crowded landscape and the necessity of creating multiple and unique touchpoints for consumers.