The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.

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    Recent Episodes

    Latest Episode #52: The Engagement Equation: Navigating Choice Overload for Viewer Success

    Columbia Business School Professor Sheena Iyengar is a leading expert in the study of choice. In this episode, host Vicki Lins delves into how the explosion of streaming services and the era of Peak TV have provided consumers with an unprecedented array of options, often leading to decision paralysis and choice overload. Together, they explore the paradox of choice and discuss ways to validate consumers’ decisions to keep them coming back.

    Guest: Sheena Iyengar, Columbia Business School Professor

    Latest Episode #51: Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment

    Guest, Marcien Jenckes, president of Xumo shares insights into their holistic approach aimed at captivating audiences and monetizing content through advertising. Xumo’s strategy spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels. Their swift adoption underscores the platform’s appeal and effectiveness in addressing the dynamic demands of consumers and operators alike, making Xumo a leader in transforming the streaming experience.

    Guest: Marcien Jenckes, President, XUMO

    Episode #50: Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment

    Guest Kristin Dolan, CEO of AMC Networks, explores the dynamic trajectory of AMC Networks. Kristin shares her expertise in navigating the ever-changing media landscape by utilizing new technology, data, and information to engage diverse audiences through innovative distribution methods. Gain valuable perspectives on the challenges posed by content saturation and the influence of consolidation on media brands. Discover the success of the “AMC+ Picks on Max” programming experience, an impactful marketing partnership that not only commanded viewership but also fueled acquisition on AMC+. Join Kristin as she provides a sneak peek into the thrilling future of AMC Networks amid the ever-evolving media landscape.

    Guest: Kristin Dolan, CEO of AMC Networks

    Episode #49: Fanning The Flames of Success: Fandom’s Insights on Cultivating Engagement, Fan-Driven Marketing, And Revolutionary Partnerships

    Stephanie Fried, CMO of Fandom, reveals the behind-the-scenes strategies that have elevated Fandom to a global enthusiast hub. Learn about successful collaborations and how Fandom is reshaping the landscape of interactive fan experiences. This episode delves into cultivating engagement, leveraging fan-driven content for unique marketing opportunities, and exploring the dynamic intersection of community building and marketing. Explore Fandom’s impactful partnerships with media and entertainment companies and how they foster a mutually beneficial relationship for fans and the industry.

    Guest: Stephanie Fried, CMO of Fandom

    Episode #48: Pixar to Play: Unlocking Brands and Storytelling in a Virtual Playground

    In this episode, Colin Brady, Chief Creative Officer, AMGI studios, a visionary executive who has not only left his mark at Pixar, working on beloved classics like Toy Story and A Bug’s Life, but has now ventured into the realm of gaming, bringing a groundbreaking new style of animation with him. We also explore the exciting frontier of using AI to craft personalized and immersive experiences, where technology becomes a tool to weave intricate and dynamic narratives tailored to each individual. Our conversation delves into strategic partnerships forming between brands and TV shows, unlocking new possibilities to extend and complement their narratives through gaming and other communal experiences. It’s a fascinating exploration of how different forms of media can converge to create richer, more interconnected worlds.

    Guest: Colin Brady, Chief Creative Officer, AMGI Studios

    All Episodes