The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.

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    Latest Episode: Episode #46: Succeeding in a Ruthlessly Competitive Business

    What does it take to succeed in an over-saturated streaming world? According to guest Michael Wright, head of MGM+, it’s focusing on quantity, quality, and value. Michael asserts today’s sophisticated audience determines within five minutes whether they will keep a subscription after the free trial by quickly assessing three important things. Host Vicki Lins and guest Michael Wright discuss chasing people over profit, their recent acquisition by Amazon, and how Amazon’s resources and enthusiasm will guide awareness and subscriber growth.