The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.
Most Popular Episodes
Katherine Pope: How Charter is Positioning Spectrum Originals as the Premium Destination for Subscribers
With Katherine Pope, Head of Spectrum Originals
As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with consumer demand and power Spectrum as a premium destination for subscribers.
What’s Driving The Success of Unscripted Programming?
With Dan Cesareo, founder of Big Fish Entertainment
Dan Cesareo, founder of Big Fish Entertainment, a leading production company has created a host of successful unscripted programs. Most notably Live PD, which has hit a high of 2.4 million live viewers garnering A&E the lead among adults 25-to-54. Continuing to feed the consumer’s appetite for unscripted programming, A&E and Big Fish Entertainment are set to launch a new canine competition series that promises to appeal to a built-in fan base of 48million+ dog-loving households in late 2019. Join our conversation as I tap into Dan’s thoughts on what’s so compelling about live television, the technology behind filming it and what’s next in the unscripted programming world.
Jonny Keeling: In Chaotic Times, Come Back to Earth
With Jonny Keeling, Executive Producer of Seven Worlds, One Planet
Consumers are compelled by socially conscious documentary programming like never before. BBC America’s Seven Worlds, One Planet reached new heights when AMC Networks premiered it across BBCA, AMC, IFC and SundanceTV. Guest Jonny Keeling, Executive Producer of Seven Worlds, One Planet talks about its appeal, his decades of experience developing documentary films and how advancements in technology have enhanced the viewer experience.