Thinking Out Loud Podcast

The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.

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Episodes

Latest Episode: Episode #46: Succeeding in a Ruthlessly Competitive Business

What does it take to succeed in an over-saturated streaming world? According to guest Michael Wright, head of MGM+, it’s focusing on quantity, quality, and value. Michael asserts today’s sophisticated audience determines within five minutes whether they will keep a subscription after the free trial by quickly assessing three important things. Host Vicki Lins and guest Michael Wright discuss chasing people over profit, their recent acquisition by Amazon, and how Amazon’s resources and enthusiasm will guide awareness and subscriber growth.

Trending Episodes

Episode 44

Navigating The Steaming Wars With A New, Collaborative Roadmap

As the Streaming Wars evolved, we witnessed business models pull apart, sending parties to their respective corners, all trying to figure out what’s next. It became clear global scale is necessary to stay competitive, making co-productions a priority. Host Vicki Lins and guest Rebecca Glashow, CEO of Global Distribution for BBC Studios, discuss several topics including how through co-productions and partnerships, we are witnessing a resurgence of competitors also being colleagues, where working together can benefit individual businesses.

Episode 43

The Charter Playbook: A Guide to Success

Guest Tom Rutledge, chairman and chief executive officer of Charter Communications, has 45-plus years of industry knowledge and experience. A few of Tom’s many leadership accomplishments include successfully merging four legacy cable companies, creating the game-changing Triple Play bundle, and most recently, announcing a joint venture with Comcast to create a new video platform. This insightful conversation covers what it takes to lead through change, how to execute a vision to win in a competitive marketplace, how to drive value to customers, and the challenges of aligning an organization post-merger, new technologies, the streaming business and more.

Episode 42

There’s No Loyalty in The Digital Space

The streaming wars have become a global battleground to reach broader audiences, increase engagement and reduce churn. The major streamers expect half of their revenue to come from the international marketplace within the next few years. Guest Teresa Phillips, Co-Founder & CEO, Spherex, explains why culture plays an integral part in successfully globalizing content and how Spherex’s unique AI supports the ecosystem to help create content that culturally adapts to meet the compliance needs in various countries while maintaining the integrity of storytelling.