Driving Collective Impact

  • Piracy and Password Sharing– Working together to address a +$50B industry challenge to protect programming content and consumers’ security risk
  • Industry Positioning– Mitigating pay TV cord-cutting and amplifying Gigabit Internet benefits with consumer-facing digital influencer content
  • Content Discovery– Strengthening brand exposure through earned media, paid media and enriched metadata practices
  • Residential and Commercial Acquisition and Retention– Enabling customer growth through digital scale and lead generation performance

Strategic Collaboration

The Future of Television

The Future of Television – exploring current and next generation advanced video services that member companies can leverage to enhance the consumer experience, impact business growth, and increase the value of the pay subscription model.

Consumer Research

Consumer Research – collecting and conducting consumer research to gain insights about consumer behavior and preferences.

TCA Tours – efficiently and effectively showcase original content to 250+ TV writers twice annually.

Executive Education

Cable Executive Management at Harvard Business School

Cable Executive Management at Harvard Business School
100% of attendees would recommend this world class management development experience to colleagues.

CTAM Think

CTAM Think
Rated 9 out of 10 for quality, format and substance; attendees gain provocative insights and strategic thinking from outside the industry in a fast-paced, half-day agenda.

CTAM Wired

CTAM Wired
Curated webcasts share learning from industry events and provide report-outs from collaborative projects.

CTAM Advance

CTAM Advance
Intense learning through Master courses on how the industry does business, technology advances in plain speak, and recent developments that impact the future.

CTAM SmartBrief
A daily snapshot of important, industry-relevant news summaries from leading print and online publications. Complimentary subscription available here for all employees. For advertising inquiries, please contact Dena Malouf at dmalouf@smartbrief.com

Additional Benefits

Additional Benefits

  • Self-determined number of company executives appointed to participate on councils and/or access website resources and project output
  • Scalability through participation within cross-member groups
  • Full results from all consumer research studies commissioned for member projects
  • Top Tech Tips for Marketers to demystify new technology
  • Brand exposure at CTAM events upon request

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To learn more, please contact info@ctam.com.

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