Driving Collective Impact
CTAM members are fueling industry-wide impact on important business initiatives guided by 2023 Business Priorities and having an impact on these initiatives highlighted in the mid-year progress report.
- Neutralize content theft
- Stimulate content discovery
- Drive customer growth
- Enhance B2B value
Strategic Collaboration
The Future of Television – exploring current and next generation advanced video services that member companies can leverage to enhance the consumer experience, impact business growth, and increase the value of the pay subscription model.
Consumer Research – collecting and conducting consumer research to gain insights about consumer behavior and preferences.
SmartMove® – capturing customers on the move with this large-scale series of programs that leverage industry reach and sophisticated marketing tools to keep household movers within the industry via SmartMove.us.
