About the Program
Cable Executive Management at Harvard Business School, sponsored by CTAM Educational Foundation, is a world class management development experience for high potential cable and media executives in an elite business school environment.
For one week in June, participants study with top Harvard Business School professors and selected industry luminaries within a curriculum that’s built around detailed case study problems. It is a stimulating, demanding program that challenges minds and invigorates careers.
The curriculum is for all high-performing executives from across all disciplines in the cable and media industry, not just marketers. Attendees will benefit from an intensive week of thinking and learning focused on business strategy, marketing and management principles that will ready you for the next generation of challenges.
How to Apply
If your company is a CTAM corporate patron, ask your human resources department or CEO about how to apply.
This year’s program has concluded. Check back here for the June 2020 dates.
High potential senior level executives from all disciplines in cable and media companies.
$9,635 for tuition, housing, meals, books and materials. And the right to say you went to Harvard.
For more information, please contact email@example.com.
100% of attendees are willing to recommend this program.
97% report the program contributes significantly toward developing ideas and actions to take back to the office.
“The program was outstanding on so many levels (content, format, professors, networking, lodging, food). What a great week!”
“The caliber of the professors and case study methodology were engaging and enabled a new level of thinking.”
“I can’t properly put into words how impactful this program was to me. Not only did the program challenge me intellectually and professionally, but elicited some strong emotions.”
“I would never have expected to be interested and engaged in a structured learning program for 5 days straight. I was all-in, on the edge of my chair, throughout. Spectacular instructors, perfectly organized, excellent accommodations and food.”
“The best training program I’ve ever had.”
“The Case-based methodology really allowed participants to use critical thinking with situational analysis to come to common decisions that made real business sense.”
“The program exceeded my expectations. It was a thoughtful, relevant and forward-looking curriculum that was a perfect mix for executives in the cable industry.”
Program Faculty Co-Chairs
Professors Bharat Anand and Rajiv Lal are the faculty co-chairs for the program. Bharat’s current research examines competition in information goods markets, with a primary focus on media and entertainment. Rajiv’s work on the use of the Internet by retailers calls into question the conventional wisdom about the effect of selling via the Internet on brand loyalty and brand equity. The co-chairs and their HBS colleagues produce a curriculum that is a world class management development experience for the high potential senior level executives in an elite business school environment.
Bharat’s current research examines competition in information goods services, with a primary focus on media and entertainment.
Rajiv’s work on the use of the Internet by retailers calls into question the conventional wisdom about the effect of selling via the Internet on brand loyalty and brand equity.
Congratulations to our 2019 Class
CTAM Digital Yearbook:
Cable Executive Management Program at Harvard Business School