Thinking Out Loud Episodes
Michael Wright: Succeeding in a Ruthlessly Competitive Business
What does it take to succeed in an over-saturated streaming world? According to guest Michael Wright, head of MGM+, it’s focusing on quantity, quality, and value. Michael asserts today’s sophisticated audience determines within five minutes whether they will keep a subscription after the free trial by quickly assessing three important things. Host Vicki Lins and guest Michael Wright discuss chasing people over profit, their recent acquisition by Amazon, and how Amazon’s resources and enthusiasm will guide awareness and subscriber growth.
Rebecca Glashow: Navigating The Steaming Wars With A New, Collaborative Roadmap
As the Streaming Wars evolved, we witnessed business models pull apart, sending parties to their respective corners, all trying to figure out what’s next. It became clear global scale is necessary to stay competitive, making co-productions a priority. Host Vicki Lins and guest Rebecca Glashow, CEO of Global Distribution for BBC Studios, discuss several topics including how through co-productions and partnerships, we are witnessing a resurgence of competitors also being colleagues, where working together can benefit individual businesses.
Redbox streaming into digital with 40 million loyal customers
For 20-years, Redbox has built a deep relationship with its 40 million customers. Their unique customer base, known for being late adopters of technology and 71% of them identifying as deal hunters, is devotedly following Redbox into a new world filled with endless entertainment options. In this conversation, host Vicki Lins explores how Redbox is almost effortlessly taking its customer base on a pilgrimage into the digital world. Galen Smith, CEO, Redbox, explains how their simplified, seamless process helps these late adopters shift to new offerings by the latest movies On Demand, free live TV channels, add supported On Demand and subscription channels all in one place.
David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD’s Global Rise
As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
The Waves of Competition in Media
Former global Head of Strategy for Amazon Studios Matthew Ball forecasts the transitions facing media companies as new, OTT technologies, services and consumers have turned the tide of video streaming and steered the competitive direction of the industry. Discover how Amazon, AT&T, Comcast and more are going OTT to maximize consumer value and how the convergence of content and technology is expanding competition in media.
Part 1 | Part 2