CTAM believes in the power of collective impact. By driving collaboration on board-directed priorities, together we deliver results that benefit the industry, support each member company and enhance individual knowledge on important trends.

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See CTAM’s 2022 priorities in action with this mid-year report.

Business Services

Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.

Key Focus

  • Exploring new B2B partnerships and markets
  • Expand sales agent and partner programs to drive incremental business for MSOs
  • Meet or exceed the 2021 lead results for BusinessServciesConnect.com, connecting businesses to the leading national business cable providers
Kathryn Mahajuodeen
Kathryn MahajuodeenChair
Sr Director, SMB Acquisition Marketing
Comcast Business

CTAM Lead

Todd Esenwein
Sr. Director, Business Services

Participating Companies

Content Discoverability

A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants. Click here for more info.

Key Focus

  • Educate stakeholders about consumer content discovery behaviors and technology influences (voice, search tools, etc.) through relevant research studies.
  • Identify best practices for metadata management to strengthen viewer search and navigation results.
  • Stimulate process efficiencies, reduce potential error vulnerabilities and influence consistent metadata management practices across platforms

CTAM Lead

Ken Leonardo
SVP, Marketing

Participating Companies

50% of movers add or drop at least one streaming service during the move process

HarrisX Q1-2021 Mover Study

Industry Positioning

Content + Connectivity

This collaboration is a long-term effort to shift consumer perceptions of our industry. Now more than ever, content and connectivity support one another. In fact, the #1 reason people increased broadband speeds in the last year is to stream more content. A robust broadband connection enables a better streaming experience. Click here for more info.

Key Focus

  • Helping consumers make smart choices about their TV options
  • Amplifying Gigabit Internet and WiFi benefits for supporting connected lifestyles and streaming entertainment

Advisors

CTAM Lead

Mark Snow
SVP & General Manager, Consumer Marketing and Insights

Participating Companies

Every year more than 13 million US households move and nearly 50% of all residential connects result from moving

Smart Move

Mover Program

Drives mover leads to member companies and develops best practices for mover marketing in order to advance our collective understanding of the mover landscape through an annual research study. Click here for more info.

Key Focus

  • Generate 7 Million high-quality mover leads
  • Leverage the industry’s combined knowledge and expertise to develop best practices
  • Expand our understanding of mover needs and behaviors with original primary research

Co-Chairs

CTAM Lead

Mark Snow
SVP & General Manager, Consumer Marketing and Insights

Participating Companies

Piracy and Password Sharing

Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate. Click here for more info on piracy or for more info on password sharing, click here

Goals

  • Align the industry and educate consumers about the risks of accessing illegitimate content through central resource StreamSafely.com
  • Exposing the sources who are supplying apps and devices for the delivery of pirated content; exposing their marketing methods
  • Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
  • Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.

Advisors

CTAM Lead

Ken Leonardo
SVP, Marketing

Participating Companies

​For more information on these business initiatives, drop us a note