CTAM believes in the power of collective impact. By driving collaboration on board-directed priorities, together we deliver results that benefit the industry, support each member company and enhance individual knowledge on important trends.
Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.
A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants. Click here for more info.
60% of online conversations about pay TV service are devoted to cord cutting
I.E. Network Audience Intel, Aug / Sept 2018
This collaboration is a long-term effort to positively shift consumer perceptions of our industry. Through extensive research, we’re executing against what we learned would change consumers’ minds – from product road maps to a messaging framework for marketers and communicators. Click here for more info.
- Helping consumers make smart choices about their TV options
- Amplifying Gigabit Internet and WiFi benefits for supporting connected lifestyles and streaming entertainment
Every year more than 13 million US households move and nearly 50% of all residential connects result from moving
Drives mover leads to member companies and develops best practices for mover marketing in order to advance our collective understanding of the mover landscape through an annual research study. Click here for more info.
Piracy and Password Sharing
Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate. Click here for more info on piracy or for more info on password sharing, click here