Strategic Initiatives

Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.

• Exploring new B2B partnerships and markets
• Expand sales agent and partner programs to drive incremental business for MSOs
• Meet or exceed the 2019 results of BusinessServicesConnect.com, a service that connects cable services with all verticals of business.

A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants. Click here for more info.

• Educate stakeholders about consumer content discovery behaviors and technology influences (voice, search tools, etc.) through relevant research studies.
• Identify best practices for metadata management to strengthen viewer search and navigation results.
• Stimulate process efficiencies, reduce potential error vulnerabilities and influence consistent metadata management practices across platforms

This collaboration is a long-term effort to positively shift consumer perceptions of our industry. Through extensive research, we’re executing against what we learned would change consumers’ minds – from product road maps to a messaging framework for marketers and communicators. Click here for more info.

• Helping consumers make smart choices about their TV options
• Amplifying Gigabit Internet and WiFi benefits for supporting connected lifestyles and streaming entertainment

Drives mover leads to member companies and develops best practices for mover marketing in order to advance our collective understanding of the mover landscape through an annual research study. Click here for more info.

• Generate over 7 Million high-quality mover leads
• Leverage the industry’s combined knowledge and expertise to develop best practices
• Expand our understanding of mover needs and behaviors with original primary research

Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate. Click here for more info on piracy or for more info on password sharing, click here

Piracy Goals

• Exposing the sources who are supplying apps and devices for the delivery of pirated content; exposing their marketing methods
• Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
• Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.

Password Sharing Goals

• Align the industry and educate consumers about permitted and unpermitted sharing
• Monitor trends from Adobe Primetime’s monthly landscape view of the Password Sharing Index
• Ultimately, reduce password sharing among consumers