Strategic Initiatives

Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.

• Exploring new B2B partnerships and markets
• Expand sales agent and partner programs to drive incremental business for MSOs
• Meet or exceed the 2018 results of CableBusinessConnect.com, a service that connects cable services with all verticals of business.

A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants. Click here for more info.

• Educating members about evolving voice applications and consumer behavior through research and use cases to recommend metadata management best practices
• Exploring the development of a content auditing resource to mitigate metadata flaws, enable asset verification and accuracy across linear and digital platforms

Now in its third year, this collaboration is a long-term effort to positively shift consumer perceptions of our industry. Through extensive research, we’re executing against what we learned would change consumers’ minds – from product road maps to a messaging framework for marketers and communicators. Click here for more info.

• Mitigate the impact of cord-cutting
• Develop a top-of-the-funnel, targeted, digital/social content strategy that taps into influencers
• Craft content based on authentic stories that educate consumers about hidden cons of cord-cutting and emphasize need for Gigabit speeds, if consumers choose to cut the pay TV cord
• Engage the mover population, as they are at highest risk of cord-cutting
• Tap influencers in the story-telling and create a variety of content
• Deploy paid and earned digital/social channels to become part of the cord-cutting conversations at decision-making moments

Drives mover leads to member companies and develops best practices for mover marketing in order to advance our collective understanding of the mover landscape through an annual research study. Click here for more info.

• Generate over 5 Million high-quality mover leads
• Leverage the industry’s combined knowledge and expertise to develop best practices
• Expand our understanding of mover needs and behaviors with original primary research

Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate. Click here for more info.

• Understand the sources of information for pirated content and their marketing methods
• Identify influencers outside the ecosystem to serve as anti-piracy advocates
• Develop a unified communication framework and messaging map