CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.
Business Services Council Chair
Jennifer Ingram
Vice President, SMB Marketing
Charter Communications
Goals:
- Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
- Magnify cable’s exclusive advantages to Smart City developers by defining business solutions and tech capabilities.
- Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
- Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
White Paper: Meeting Connectivity Needs, Both in the Office and at Home
Discover how cable can meet the technology and bandwidth needs to support the new at home workforce with solutions for connectivity, distance learning efforts and special business-grade Internet for home workers.
2020 Webcast Meetings
CTAM Business Services End-of-Year Webcast
Recorded November 10, 2020
*Available to CTAM members only.
Speakers
Stewart Schley
MODERATOR
Lead Analyst
One Touch Intelligence
Jennifer Ingram
VP, SMB Marketing
Charter Communications
Ken Kraft
SVP, CB Marketing & Sales Operations
Cox Business
Christian Nascimento
VP, Product Management
Comcast Business
Jennifer Morris
Cable Marketing Data Strategist
DataPartners
Adam White
Director, Pre-Sales Support
Equifax
*Available to CTAM members only.
Presentation Slides
Business Services Webcast: Opportunities in the Next Stage of Education
September 16, 2020
Speaker
Joe Morris
e.Republic
Joe Morris
Vice President of Research, Center for Digital Government / Center for Digital Education
e.Republic
COVID Education Maps
*Available to CTAM members only.
June 3, 2020
CTAM Business Services Webcast: The Latest News About the SMB Economy
Presented by Equifax/PayNet
Speaker
*Available to CTAM members only.
May 20, 2020
Topics include:
- Reshaping government service delivery
- Altering the government workplace
- Changing the delivery of education
- Impacting technology needs, concerns and spending for the government and education verticals
Mid-Year Webcast: What Does the Next Normal Look Like in a Commercial Services Environment?
Speaker
Joe Morris
e.Republic
Joe Morris
Director of Market Intelligence
e.Republic
*Available to CTAM members only.
March 18, 2020
Topics Included:
- Small business technology needs
- Artificial intelligence in digital marketing
- Understanding vertical needs to service calls and customer teams
- An inside analytical view of cable’s greatest revenue opportunities among mid-size and enterprise businesses
- Snapshot of the competition and challenges the industry faces on a global scale
Key Take-Aways:
- For SMBs, local partners and supporting our customers will be key in the coming months
- Communications convergence – positioning to win in a consolidated wired and wireless world
- Challenging times brings out the best in us, as the real opportunity exists with connectivity
Kick-off Webcast: Targeting the SMB and Enterprise Market Segments
Speakers:
Jonathan Chaplin
New Street Research
Jonathan Chaplin
Managing Partner
New Street Research
Revealing enterprise market transformation and the greatest revenue opportunities for our industry
Jennifer Ingram
Spectrum Business
Jennifer Ingram
Vice President, SMB Marketing
Spectrum Business
Informing SMB market strategies, products and offers throughout various business verticals
Mary Savery
Sparklight Business
Mary Savery
Director, Marketing
Sparklight Business
Uncovering unmet technology needs among small business owners
Robert McFarland
Cox Business
Robert McFarland
Executive Director, SMB Marketing
Cox Business
Best practices in digital marketing using artificial intelligence to optimize reach to small businesses
- Delivered 18k leads (local + national businesses) to providers at an average cost of $18 per
- Digital marketing program delivered 2.4k leads at an average CPL of $76, thru social (Facebook) and SEM