CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.
Business Services Council Chair
Jennifer Ingram
Vice President, SMB Marketing
Charter Communications
Goals:
- Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
- Magnify cable’s exclusive advantages to Smart City developers by defining business solutions and tech capabilities.
- Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
- Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
The Impact of COVID on B2B
As the business cycle and B2B technology, logistical and delivery needs continue to progress during COVID, innovative opportunities to convert new commercial subscribers for cable marketers emerge at each business stage. Discover through these resources, proven responses to create stronger preparedness plans and strategies for your business services customers, as well as insights on the market landscape going forward.
Research: How COVID-19 Has Transformed Businesses Forever (McKinsey & Company)
Discover first-hand from business executives how COVID-19 has pushed companies over the technology tipping point and the recognized importance of future digital strategies to prepare their companies for the new business and economic environment.
COVID-Related Business Services Webcast Presentations
Webcast Recording: The Lifecycle of a New Business
DataPartners | November 2020
From an industry analyst perspective, uncover opportunities for cable marketers at each stage of the formation of a new business to convert new commercial subscribers by reviewing the impact of COIVD-19 on the number of new businesses being formed and the overall landscape moving forward.
*Available to CTAM members only.
Webcast Recording: Navigating the Pandemic Waters
MSO Executive Leadership Panel | November 2020
Top MSO business leaders share how they navigate the delicate waters of the changing business customer in the SMB and enterprise space, discovering new businesses and needs formed because of the pandemic.
*Available to CTAM members only.
Webcast Recording: What Does the Next Normal Look Like in a Commercial Services Environment?
e.Republic | May 2020
As the pandemic begins to become the norm, find out the impact this is having in the commercial services marketplace for verticals including government and education, as well as the impact on technology needs, concerns and spending.
*Available to CTAM members only.
The SMB Marketplace
Through the sharing of business challenges and practices, ideas and learnings, solutions are created to help small businesses across the country address their business services challenges and provided effective technology solutions.
Webcast Recording: Small Business Trends
Equifax | November 2020
The latest updates on SMB economy during this COVID crisis including some of the nuances of SMB delinquencies by geographic location, regional performance bench-marking and future predictions by industry.
*Available to CTAM members only.
MSO Executive Leadership Panel on the SMB Landscape
EOY Meeting | November 2020
Top MSO business leaders share how they navigate the delicate waters of the changing business customer in the SMB and enterprise space, discovering new businesses and needs formed because of the pandemic.
*Available to CTAM members only.
Business Services Connect: Lead Generation Portal
A business portal creating quality leads for new commercial service accounts particularly among the SMB marketplace.
- Delivering 18k leads (local + national businesses) to providers at an average cost of $18 per
- Digital marketing program delivered 2.4k leads at an average CPL of $76, thru social (Facebook) and SEM
Smart Cities
Discover the latest tech and innovation related to Smart offices and cities from the 2021 Consumer Electronics Show including building management, city management, building air cleaning, firemen AR technology and crop management platforms.
*Available to CTAM members only.
Learn about the latest advances in Smart Cities technology from CTAM’s Business Services Council 2021 Kickoff meeting session, The Latest in Smart Cities: Case Examples & Executive Panel
*Available to CTAM members only.
Multi-Cultural Businesses
As business from all backgrounds and ethnicities continue to expand across the marketplace, cable continues to help their mission for growth through customized business services, technologies and support communicated specialized, relevant and useful content targeting these multicultural audiences.
BusinessServicesConnect.com Español
Delivering Hispanic business leads and communicating cable’s commercial services to benefit their business needs with solutions across the United States.
In the News
Most Senate Dems Ask FCC to Allow Remote E-Rate Funds (Next TV/Multichannel News)
Many Senate Democrats urged the Federal Communications Commission to let E-rate broadband subsidies be used for remote learning. The group of 37 lawmakers cited President Joe Biden’s order “to increase connectivity options for students lacking reliable home broadband.”
Sparklight Ignites Optimal Service for Businesses (FierceTelecom)
Sparklight Business has rolled out optical wavelength connectivity for medium- and large-sized companies in the 21 states where it has markets. The service is based on fiber and supports speeds between 10 and 100 gigabits per second.
Comcast Business Taps Cisco Meraki for Remote Workers (Telecompetitor)
Comcast Business has added Cisco Meraki to its Teleworker VPN platform, giving enterprises a central connection hub for remote workers. Companies can provide the cloud-native service at their offices or host it in Secure Gateway Service locations that Comcast manages.
Charter Invests in CTI, Takes Aim at Federal Government Market (Light Reading)
Spectrum Enterprise, the big business services unit of Charter Communications, is entering the federal government services market in a big way through a partnership and equity investment in Core Technologies (CTI).