CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.

Goals:

  • Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
  • Magnify cable’s exclusive advantages to Smart City developers by defining business solutions and tech capabilities.
  • Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
  • Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
View All 2021 CTAM Priorities

White Paper: Meeting Connectivity Needs, Both in the Office and at Home

Discover how cable can meet the technology and bandwidth needs to support the new at home workforce with solutions for connectivity, distance learning efforts and special business-grade Internet for home workers.

View White Paper

2020 Webcast Meetings

CTAM Business Services End-of-Year Webcast

Recorded November 10, 2020

Watch the Webcast Here

Speakers

Watch the Webcast Here
Presentation Slides

Business Services Webcast: Opportunities in the Next Stage of Education

September 16, 2020

Speaker

Joe Morris

e.Republic

Joe Morris

Vice President of Research, Center for Digital Government / Center for Digital Education
e.Republic

COVID Education Maps

Watch the Webcast Here

June 3, 2020

CTAM Business Services Webcast: The Latest News About the SMB Economy

Presented by Equifax/PayNet

Speaker

Adam White
Adam WhiteDirector, Product Support
Equifax
Watch the Webcast Here

May 20, 2020

Topics include:

  • Reshaping government service delivery
  • Altering the government workplace
  • Changing the delivery of education
  • Impacting technology needs, concerns and spending for the government and education verticals

Mid-Year Webcast: What Does the Next Normal Look Like in a Commercial Services Environment?

Speaker

Joe Morris

e.Republic

Joe Morris

Director of Market Intelligence
e.Republic

See the Webcast and Presentations Here

March 18, 2020

Topics Included:

  • Small business technology needs
  • Artificial intelligence in digital marketing
  • Understanding vertical needs to service calls and customer teams
  • An inside analytical view of cable’s greatest revenue opportunities among mid-size and enterprise businesses
  • Snapshot of the competition and challenges the industry faces on a global scale

Key Take-Aways:

  • For SMBs, local partners and supporting our customers will be key in the coming months
  • Communications convergence – positioning to win in a consolidated wired and wireless world
  • Challenging times brings out the best in us, as the real opportunity exists with connectivity

Kick-off Webcast: Targeting the SMB and Enterprise Market Segments

Speakers:

Jonathan Chaplin

New Street Research

Jonathan Chaplin

Managing Partner
New Street Research

Revealing enterprise market transformation and the greatest revenue opportunities for our industry

Jennifer Ingram

Spectrum Business

Jennifer Ingram

Vice President, SMB Marketing
Spectrum Business

Informing SMB market strategies, products and offers throughout various business verticals

Mary Savery

Sparklight Business

Mary Savery

Director, Marketing
Sparklight Business

Uncovering unmet technology needs among small business owners

Robert McFarland

Cox Business

Robert McFarland

Executive Director, SMB Marketing
Cox Business

Best practices in digital marketing using artificial intelligence to optimize reach to small businesses

Hispanic Businesses: $600 Billion and Rising

More than 4 million U.S. Hispanic businesses are outpacing the broader market in terms of business creation, job contributions and revenue growth. Discover how cable’s helping their mission for growth.

English | Spanish

  • Delivered 18k leads (local + national businesses) to providers at an average cost of $18 per
  • Digital marketing program delivered 2.4k leads at an average CPL of $76, thru social (Facebook) and SEM