CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.
Gain insights on the impact of COVID-19 on commercial services including connectivity in the workplace and consumer attitudes and perceptions towards our industry.
Business Services Council Chair:
Jennifer Ingram
Vice President, SMB Marketing,
Charter Communications
Goals:
- Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
- Magnify cable’s exclusive advantages to Smart City developers by defining business solutions and tech capabilities.
- Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
- Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
2020 Webcast Meetings
*Available to CTAM members only.
May 20, 2020
Topics include:
- Reshaping government service delivery
- Altering the government workplace
- Changing the delivery of education
- Impacting technology needs, concerns and spending for the government and education verticals
Mid-Year Webcast: What Does the Next Normal Look Like in a Commercial Services Environment?
Speaker
Joe Morris
e.Republic
Joe Morris
Director of Market Intelligence
e.Republic
*Available to CTAM members only.
March 18, 2020
Topics Included:
- Small business technology needs
- Artificial intelligence in digital marketing
- Understanding vertical needs to service calls and customer teams
- An inside analytical view of cable’s greatest revenue opportunities among mid-size and enterprise businesses
- Snapshot of the competition and challenges the industry faces on a global scale
Key Take-Aways:
- For SMBs, local partners and supporting our customers will be key in the coming months
- Communications convergence – positioning to win in a consolidated wired and wireless world
- Challenging times brings out the best in us, as the real opportunity exists with connectivity
Kick-off Webcast: Targeting the SMB and Enterprise Market Segments
Speakers:
Jonathan Chaplin
New Street Research
Jonathan Chaplin
Managing Partner
New Street Research
Revealing enterprise market transformation and the greatest revenue opportunities for our industry
Jennifer Ingram
Spectrum Business
Jennifer Ingram
Vice President, SMB Marketing
Spectrum Business
Informing SMB market strategies, products and offers throughout various business verticals
Mary Savery
Sparklight Business
Mary Savery
Director, Marketing
Sparklight Business
Uncovering unmet technology needs among small business owners
Robert McFarland
Cox Business
Robert McFarland
Executive Director, SMB Marketing
Cox Business
Best practices in digital marketing using artificial intelligence to optimize reach to small businesses
CTAM Wired Webcast:
Smart Cities Highlights from CES
Straight from CES, all the latest on smart cities and the integration of smart mobility for cities throughout the U.S.
- Delivered 18k leads (local + national businesses) to providers at an average cost of $18 per
- Digital marketing program delivered 2.4k leads at an average CPL of $76, thru social (Facebook) and SEM
Smart Cities
- Defining the tech Smart City and revealing how service providers offer advantages
- Outlining the technical smart city, as well as revealing how cable service providers offer immediate advantages and solutions to Smart City development
Smart Cities: Delivering Advantages for the Smart City​
1Q 2019
Through a simplified look at the four technical architecture layers of a smart city, this in-depth analysis portrays how cable service providers offer unique advantages to Smart City development, as well as business examples for the delivery of Smart City solutions.
*Available to CTAM members only.
Smart Cities: The Technology Promise of the Smart City
4Q 2018
As city department heads and elected officials explore the requirements for emerging smart cities, discover the necessary framework of the technological architecture, so your company can prepare to meet these requirements.
*Available to CTAM members only.
Smart Cities: Outlining the Opportunity
3Q 2018
Smart cities aren’t the way of the future, but are here today. Discover how these cities tap into connectivity, intelligence and interactivity to support and service the new urban challenges and opportunities for the 21st century.
*Available to CTAM members only.
2019 Meetings
*Available to CTAM members only.
Business Services End-of-Year 2019 Webcast
November 13, 2019
Discover how smart cities are using communications networks to digitally connect to the physical world, how to evolve the relationships between cable companies and municipalities, as well as examples of success stories and lessons learned.
Becoming future-ready and what’s next as it relates to
- Privacy
- Work
- Cybersecurity
- Emerging Technologies
Additional 2019 Meetings
Keynote Session
Keynote:
Greg King
SVP, Product, Marketing and Strategy
Spectrum Enterprise
SMB Panel
Moderator:
Stewart Schley
Principal
Stewart Schley Content
Robert McFarland
Executive Director, SMB Marketing Strategy
Cox Communications
Jennifer Ingram
Vice President, SMB Marketing
Charter Communications
Brett Tolbert
Vice President of SMB Marketing
Comcast Business​
Smart Cities Panel
Moderator:
Don Dulchinos
President
Smart Home and Away
Christian Nascimento
Vice President, Product & Premise Services
Comcast
Suresh Madhavan
Sr. Director, MachineQ Business Development
MachineQ, Comcast