CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.
Business Services Council Chair
Kathryn Mahajuodeen
Sr Director, SMB Acquisition Marketing
Comcast Business
Goals:
- Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
- Magnify cable’s exclusive advantages to Smart City developers by defining business solutions and tech capabilities.
- Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
- Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
Smart Cities
Discover the latest tech and innovation related to Smart offices and cities from the 2021 Consumer Electronics Show including building management, city management, building air cleaning, firemen AR technology and crop management platforms.
*Available to CTAM members only.
Learn about the latest advances in Smart Cities technology from CTAM’s Business Services Council 2021 Kickoff meeting session, The Latest in Smart Cities: Case Examples & Executive Panel
*Available to CTAM members only.
The Impact of COVID on B2B
As the business cycle and B2B technology, logistical and delivery needs continue to progress during COVID, innovative opportunities to convert new commercial subscribers for cable marketers emerge at each business stage. Discover through these resources, proven responses to create stronger preparedness plans and strategies for your business services customers, as well as insights on the market landscape going forward.
Research: How COVID-19 Has Transformed Businesses Forever (McKinsey & Company)
Discover first-hand from business executives how COVID-19 has pushed companies over the technology tipping point and the recognized importance of future digital strategies to prepare their companies for the new business and economic environment.
COVID-Related Business Services Webcast Presentations
Webcast Recording: The Lifecycle of a New Business
DataPartners | November 2020
From an industry analyst perspective, uncover opportunities for cable marketers at each stage of the formation of a new business to convert new commercial subscribers by reviewing the impact of COIVD-19 on the number of new businesses being formed and the overall landscape moving forward.
*Available to CTAM members only.
Webcast Recording: Navigating the Pandemic Waters
MSO Executive Leadership Panel | November 2020
Top MSO business leaders share how they navigate the delicate waters of the changing business customer in the SMB and enterprise space, discovering new businesses and needs formed because of the pandemic.
*Available to CTAM members only.
Webcast Recording: What Does the Next Normal Look Like in a Commercial Services Environment?
e.Republic | May 2020
As the pandemic begins to become the norm, find out the impact this is having in the commercial services marketplace for verticals including government and education, as well as the impact on technology needs, concerns and spending.
*Available to CTAM members only.
The SMB Marketplace
Through the sharing of business challenges and practices, ideas and learnings, solutions are created to help small businesses across the country address their business services challenges and provided effective technology solutions.
Webcast Recording: A Look at SMBs as They Emerge from the Pandemic
Equifax | June 2021
The latest updates on the SMB economy and the financial impact that COVID has had as vaccines get administered and businesses start to re-open and evolve. Also, glimpse into Equifax’s latest commercial real estate tenant risk too to help decipher the health of the commercial landscape and the impact this has on SMBs and business services.
*Available to CTAM members only.
MSO Executive Leadership Panel on the SMB Landscape
EOY Meeting | November 2020
Top MSO business leaders share how they navigate the delicate waters of the changing business customer in the SMB and enterprise space, discovering new businesses and needs formed because of the pandemic.
*Available to CTAM members only.
Business Services Connect: Lead Generation Portal
A business portal creating quality leads for new commercial service accounts particularly among the SMB marketplace.
- Delivering 18k leads (local + national businesses) to providers at an average cost of $18 per
- Digital marketing program delivered 2.4k leads at an average CPL of $76, thru social (Facebook) and SEM
Multi-Cultural Businesses
As business from all backgrounds and ethnicities continue to expand across the marketplace, cable continues to help their mission for growth through customized business services, technologies and support communicated specialized, relevant and useful content targeting these multicultural audiences.
BusinessServicesConnect.com Español
Delivering Hispanic business leads and communicating cable’s commercial services to benefit their business needs with solutions across the United States.
Special Reports
Educate your staff and sales teams on what’s happening in the Business Services landscape with these special reports.
Hotel Video: Changing Expectations, Competitive Advantages
Discover in CTAM’s latest Hotel Services special report*, in partnership with One Intelligence, the acceleration and shifts in hotel technology and in-room entertainment needs caused the pandemic and what cable can offer for this rising tide of digital services and expectations.
*Available to CTAM members only.
The Network Buildout Boom
CTAM’s latest Networking Buildout Special Report, in partnership with One Intelligence, reviews the changing U.S. telecommunications environment, as the intensifying pressure on cable business-services providers continues, resulting from deeper fiber network buildouts, the rise of fixed wireless Internet technologies, and a surge of investment capital that’s backing both.
*Available to CTAM members only.
Distance Learning & Digital Divide Battle Card
More than 15 million public school students did not have access to either an Internet connection at home or a device adequate for distance learning, and roughly 9 million of those lacked both a device and a suitable connection at home. With the pandemic highlighting the “digital divide” in both K-12 and higher education, discover with this Distance Learning & Digital Divide Battle Card how your sales teams can utilize the billions in federal funding to address it with campus leaders ready to act.
*Available to CTAM members only.
SDN: Surveying the Competitive Landscape
In Collaboration with One Touch Intelligence
With the accelerating momentum and revenue opportunities of SDN in the marketplace, major competitors to U.S. cable companies are deeply invested in these technologies, service sets, and alliances with software developers that are designed to bring advanced networking solutions to the forefront. Discover in CTAM’s latest SDN special report, in partnership with One Intelligence, how SDN currently pays off for competing telcos, as well as the investment cable companies are making to advance this instrumental component of business services offerings.
*Available to CTAM members only.
5G for Business: One Technology, Three Flavors of Competition
In Collaboration with One Touch Intelligence
Wireless carriers are bringing 5G to bear in several ways when it comes to the business marketplace mandating the need to keep tabs on how the large carriers are positioning and promoting these fixed wireless services. Demystify 5G for your business with this special report which presents each of the three use cases and reviews what major wireless carriers are doing within each of these realms.
*Available to CTAM members only.
Business Services In the News
North American Service Provides Take on Cloud, Fast Fiber and Edge Investments (Light Reading)
As the telecommunications industry lurches into 2022, there are several ongoing trends for service providers that could come to the fore as 5G investments are expanded, edge computing applications arrive and the battle for broadband subscribers takes an interesting turn.
CableLabs Helps Take Wi-Fi 6E to the Test (Light Reading)
With Wi-Fi 6E considered a technology prime for adoption by cable operators, discover how CableLabs, as part of a trio, took the new technology through its paces in a field test that delivered speeds in excess of 1 Gbit/s in certain scenarios.
Comcast Business Nears Finish of $28M, 4-State Upgrade (FierceTelecom)
Discover how Comcast Business is completing its $28 million fiber installation across mid-Atlantic regions in order to provide 100 gigabit service to large enterprises and 1 gig to smaller businesses along with cybersecurity, business TV and 4G backup.
Charter Commits $1 Million to 2021 Spectrum Digital Education Program (Next TV/Multichannel News)
Charter Communications said it has committed $1 million to the 2021 Spectrum Digital Education grant program, supporting nonprofit organizations that educate community members on the benefits of broadband.
Comcast helps enterprises secure network middles (SiliconAngle)
Discover how securing the “middle portion” of networks is the largest challenge companies face as Comcast Business Enterprise Solutions is providing enterprises with cybersecurity services, including virtual desktop infrastructures, multi-factor authentication and zero-trust architectures.
Comcast Business Ramps Enterprise Ambitions with Masergy Acquisition (Fierce Telecom)
Comcast Business inked a deal to acquire cloud and software-defined networking company Masergy, seeking to strengthen its ability to serve large enterprises with a global footprint.
Where AT&T and Verizon Failed, Comcast is Now Quietly Poised to Win (Light Reading)
AT&T and Verizon have been widely mocked for their mostly unsuccessful forays into the media and content industry. In the wake of their retreat, both companies have pledged to double down on their connectivity businesses.
Charter’s Spectrum Loan Fund Invests $1 Million in North Carolina Small Business Development (Next TV/Multichannel News)
Charter Communications said its Spectrum Community Investment Loan Fund will invest $1 million in a North Carolina non-profit that helps small businesses in the state.
Most Senate Dems Ask FCC to Allow Remote E-Rate Funds (Next TV/Multichannel News)
Many Senate Democrats urged the Federal Communications Commission to let E-rate broadband subsidies be used for remote learning. The group of 37 lawmakers cited President Joe Biden’s order “to increase connectivity options for students lacking reliable home broadband.”
Sparklight Ignites Optimal Service for Businesses (FierceTelecom)
Sparklight Business has rolled out optical wavelength connectivity for medium- and large-sized companies in the 21 states where it has markets. The service is based on fiber and supports speeds between 10 and 100 gigabits per second.
Comcast Business Taps Cisco Meraki for Remote Workers (Telecompetitor)
Comcast Business has added Cisco Meraki to its Teleworker VPN platform, giving enterprises a central connection hub for remote workers. Companies can provide the cloud-native service at their offices or host it in Secure Gateway Service locations that Comcast manages.
Charter Invests in CTI, Takes Aim at Federal Government Market (Light Reading)
Spectrum Enterprise, the big business services unit of Charter Communications, is entering the federal government services market in a big way through a partnership and equity investment in Core Technologies (CTI).