CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.

Business Services Chair
Rob McFarland
Rob McFarlandAVP, Segment Marketing
Cox Communications

Goals:

Establish business cable providers as leading telecommunication partners for local, national and global marketplaces through collaborative industry efforts and partnerships.

  • Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
  • Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
  • Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.

BusinessServicesConnect.com

An instant-locator tool for businesses to find business Internet, phone, TV and networking solution cable providers throughout the U.S. and create valuable business leads to participating MSOs.

SMB Resources and Info Center

From SMB cybersecurity tips to business experts and marketplace analysis, BusinessServicesConnect.com provides SMB IT resources, tools and articles resulting in curated SEO traffic and increased engagement that drives business leads for MVPD partners.

Social Media Efforts

Through personalized and dynamic creative posts on platforms such as Facebook and LinkedIn, BusinessServicesConnect.com continues to target audiences, drive awareness, increase engagement and drive SMB leads.

The SMB Marketplace

Through the sharing of business challenges and practices, ideas and learnings, solutions are created to help small businesses across the country address their business services challenges and provided effective technology solutions.

CTAM SMB Internet Strategy Study

SMB Service Needs and Buying Behaviors
Independence Research, May 2023

Gain competitive insights and marketing intelligence related to the U.S. Business broadband marketplace, SMB Internet usage and buying behaviors through the lens of the small and medium business segment.

Business Snapshot

DataPartners, June 2023

Gain a holistic overview of the U.S. business landscape from SMB employee sized companies up to enterprise, as well as across various SMB business types.

The IT Factor: Cox Small Business Pulse on Managed IT Services

Cox Business, May 2023

Discover new insights and findings on US-based small business owners and their IT needs related to managed IT services, cybersecurity, cloud services and IT investments for the future.

Business Services Connect: Lead Generation Portal

A business portal creating quality leads for new commercial service accounts particularly among the SMB marketplace.

  • Delivered 42,000 leads in 2022 at an average cost of $18 per lead
  • Digital marketing program delivered 11,000 leads in 2022 at an average CPL of $40, thru social (Facebook) and SEM

Business Services In the News

Comcast Raises Speeds for Business Subscribers (Telecompetitor)

Comcast Business has increased speeds for its Ultimate Speed for Business service and introduced DOSCIS 4.0 technology in some areas.

The Buildout: Washington Approves $20M for Broadband (Light Reading)

The Washington State Public Works Board (PWB) has approved $21 Million in infrastructure funding, including $20 million in loans and grants to expand broadband access in unserved communities to help connect 6,000 businesses, homes, farms and community anchor institutions.

T-Mobile, Verizon Want to Carve Up UScellular – WSJ Report (Light Reading)

According to The Wall Street Journal, T-Mobile is looking to buy $2 billion worth of UScellular in a deal that could be announced this month. Verizon, meanwhile, is considering a deal for some of the rest.

FCC Broadband Map Updates Amass Industry Approval (Fierce Telecom)

Learn the recent updates to the national broadband map with improved accuracy to become an important tool to help close the digital divide across the U.S.

1.4M U.S. Commercial Sites Now Connected to Fiber (Fierce Telecom)

Enterprise fiber connectivity in the U.S. ramped up in 2022 with medium and large commercial buildings having an increase in fiber of 76%, per new data from Vertical Systems Group.

Verizon Could Be a Sleeping Giant in US Fiber Expansions (Light Reading)

Discover how Verizon could be a potential dark horse in the US fiber space, if the company’s management decides to refocus its attention from wireless to the fiber side of things.

Charter Adds Speed, Capacity to SMB Services (Telecompetitor)

A new router is letting Charter Communications offer gigabit speeds to small and medium-sized businesses and connect as many as 200 devices at once. Clients can also use Spectrum Wi-Fi Pods to add more access points to increased Wi-Fi range and stability.