“Being a member of CTAM has been worthwhile since we have an effective way to highlight the topline findings of our studies and share and discuss our insights with other member companies. We also appreciate the thought leadership opportunities available at CTAM events.”

Horowitz Research

CTAM’s Core Benefits:

  • Co-operative Marketing – directly impacting business results through programs like mover marketing, business services growth, and the TV Critics Tours
  • Strategic Collaboration – defining challenges and executing business solutions through cross-member working groups focused on piracy, password sharing, content discoverability, advanced video products and business services​.​
  • Executive Education – fostering marketing innovation by serving a variety of learning styles from in-person events to virtual webcasts or classroom courses

View CTAM’s Collective Impact with Members