“Being a member of CTAM has been worthwhile since we have an effective way to highlight the topline findings of our studies and share and discuss our insights with other member companies. We also appreciate the thought leadership opportunities available at CTAM events.”
Driving Collective Impact
CTAM members are fueling industry-wide impact on important business initiatives guided by 2023 Business Priorities and having an impact on these initiatives highlighted in the year-to-date progress report.
- Neutralize content theft
- Stimulate content discovery
- Drive customer growth
- Enhance B2B value
CTAM’s Core Benefits:
- Co-operative Marketing – directly impacting business results through programs like mover marketing, business services growth, and the TV Critics Tours
- Strategic Collaboration – defining challenges and executing business solutions through cross-member working groups focused on piracy, password sharing, content discoverability, advanced video products and business services.
- Executive Education – fostering marketing innovation by serving a variety of learning styles from in-person events to virtual webcasts or classroom courses
