“[The CTAM] team ha[s] been instrumental in helping guide us, and the interaction with our customers (and your members) have always been what drives us.”
Eric Fogle, President / CEO, ShareTracker
Watch How CTAM is Driving Collective Impact
CTAM unites leaders in media, entertainment and technology to enrich consumers’ connected experiences – from what they watch and how they communicate to the way they live and work.
CTAM’s Core Benefits:
Co-operative Marketing – directly impacting business results through programs like mover marketing, business services growth, and the TV Critics Tours
Strategic Collaboration – defining challenges and executing business solutions through cross-member working groups focused on piracy, password sharing, content discoverability, advanced video products and business services.
Executive Education – fostering marketing innovation by serving a variety of learning styles from in-person events to virtual webcasts or classroom courses