“Being a member of CTAM has been worthwhile since we have an effective way to highlight the topline findings of our studies and share and discuss our insights with other member companies. We also appreciate the thought leadership opportunities available at CTAM events.”
Driving Collective Impact
CTAM is tackling important industry initiatives by uniting leaders in media, entertainment and technology. Watch how CTAM and its members are moving the needle in anti-piracy, subscriber acquisition, content discovery and more in this short video and view the 2023 Business Priorities.
Through these collaborative efforts, CTAM, and its members, continue to further enrich consumers’ connected experiences – from what they watch and how they communicate to the way they live and work.
CTAM’s Core Benefits:
- Co-operative Marketing – directly impacting business results through programs like mover marketing, business services growth, and the TV Critics Tours
- Strategic Collaboration – defining challenges and executing business solutions through cross-member working groups focused on piracy, password sharing, content discoverability, advanced video products and business services.
- Executive Education – fostering marketing innovation by serving a variety of learning styles from in-person events to virtual webcasts or classroom courses