Exclusive interviews with top executives in media, entertainment, and technology explore industry trends, innovative ideas, and marketing strategies to empower members with invaluable insights for shaping future business endeavors and enhancing consumer engagement.

The Engagement Equation: Navigating Choice Overload for Viewer Success

Columbia Business Professor and leading choice expert Sheena Iyengar shares how choice mapping can help simplify viewer decisions, improve engagement metrics, and help networks better serve their audiences.

Inside ESPN’s Viewership Triumph and Women’s Sports Beyond March Madness

Explore the success of ESPN’s coverage of the 2024 women’s college basketball tournament as two of the network’s executives discuss the strategies behind the record-breaking viewership numbers and the potential impact on the broader landscape of women’s sports.

Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation

Discover Xumo’s strategy which spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels.

Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment

Delve into the use of tech, data, and innovative distribution methods with AMC Networks CEO Kristin Dolan, and get a sneak peek into the future of media.

Thinking Out Loud

In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation. Explore more.