Exclusive interviews with top executives in media, entertainment, and technology explore industry trends, innovative ideas, and marketing strategies to empower members with invaluable insights for shaping future business endeavors and enhancing consumer engagement.

Winning the Battle for Attention in 2025: Bundling, Choices, and the Power of Authentic Engagement

Drawing on insights from 2024 industry trends and CTAM’s executive education and research, President & CEO Vicki Lins shares her perspective on how these key factors will shape the media landscape in 2025.

Leveraging Anime’s Global Appeal to Engage Enthusiasts Worldwide

Crunchyroll COO Gita Rebbapragada uncovers how the company’s unwavering focus on anime fans offers a roadmap for building loyalty, expanding global reach, and adapting to shifting market dynamics.

How Hallmark Media is Reimagining Tradition with A New Brand Experience

Hallmark Media’s executive team is leading the way by merging the brand’s classic appeal with modern innovation through a new streaming service and refreshed programming, setting new standards in tradition and brand loyalty for today’s audience.

The Engagement Equation: Navigating Choice Overload for Viewer Success

Columbia Business Professor and leading choice expert Sheena Iyengar shares how choice mapping can help simplify viewer decisions, improve engagement metrics, and help networks better serve their audiences.

Inside ESPN’s Viewership Triumph and Women’s Sports Beyond March Madness

Explore the success of ESPN’s coverage of the 2024 women’s college basketball tournament as two of the network’s executives discuss the strategies behind the record-breaking viewership numbers and the potential impact on the broader landscape of women’s sports.

Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation

Discover Xumo’s strategy which spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels.

Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment

Delve into the use of tech, data, and innovative distribution methods with AMC Networks CEO Kristin Dolan, and get a sneak peek into the future of media.

Thinking Out Loud

In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation. Explore more.