CTAM Wired

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​ From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

Unlocking the Sports Betting Opportunity: How Media Companies Can Leverage the Multi-Billion Dollar Industry

Thursday, Oct. 1
3:00 – 4:00 p.m. ET

RSVP Here
*Included in CTAM Membership

With 22 states and DC having now legalized sports betting and more legislation on the table for 2020 and beyond, the sports betting industry is poised for exponential growth. Since sports betting was legalized in 2018, the betting handle in the U.S. has surpassed $23 billion according to the Legal Sports Report.

Discover the importance of sports betting and how ESPN is integrating into their strategy.  Then dive into sizing and profiling the sports betting opportunity, consumer interest in betting directly through the TV, and the opportunities for the media industry to leverage this emerging industry.

Presenters:

  • Adriana Waterston, SVP, Insights & Strategy, Horowitz Research
  • Lauren Keiling, Director of Strategic Insights, ESPN

Presenters

Adriana Waterston

Horowitz Research

Adriana Waterston

Senior Vice President, Insights & Strategy
Horowitz Research

A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics.

Lauren Keiling

ESPN

Lauren Keiling

Director of Strategic Insights
ESPN

In her role as Director Strategic Insights, Lauren oversees all research surrounding ESPN’s audience expansion efforts. She also advises Corporate Strategy and Business Development as they assess new marketplace opportunities.

Download the Handout Here
See the Decision Map Here

CTAM Wired Webcast: Shift Happens – Developing Adaptability and Resiliency in the Era of COVID-19

Watch the Webcast Here
*Available to CTAM Members only

Develop strategies for effective leadership, adaptability and resiliency now and post-pandemic in this hands-on chaos-management webcast workshop.

Workshop Takeaways

  • The three pillars of active leadership
  • Tools to strengthen your leadership problem-solving skills
  • Hands-on exercise to help you navigate uncertainty and boost creativity
  • What to avoid, and proven tips

Speakers

Leila Ansart

Executive Coach

Leila Ansart

Executive Coach

Coaching executives to put stressed and overwhelmed individuals back in the director’s chair to thrive in the face of uncertainty, finding their voice and increasing their impact.

Dennis Hodges

Creatalyst

Dennis Hodges

Founder and Creative Catalyst
Creatalyst

Advises and shares valuable strategies with executives, educators and entrepreneurs on how to unlock their creativity, and drive innovation in their organizations and personal lives.