

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
Reanalysis: Unpacking the Great Re-Bundling Part 2
Recorded July 9, 2025
As subscription cycling trends continue, acquisition strategies will focus more on the lifetime value of subscribers and partnerships that help achieve that goal. Explore opportunities for SVOD partnerships beyond media by examining the memberships and subscriptions viewers have—and want—to bundle with streaming services in this updated analysis from Circana’s TV Switching Study.
Key Takeaways:
Bundled SVOD offers within and beyond media captivate younger subscribers
- Awareness, uptake and interest grew but more consistent messaging and packaging will benefit further growth
- Bundling opportunities extend to services such as streaming music, games, hardware purchasing, food delivery, The New York Times, & Walmart+
Consumers aged 55+ are cautious of SVOD bundles and think more traditionally
- They have elevated concerns around cost and forced content packaging
- Their interest lies in packaging with cable, internet, mobile, and warehouse club memberships
Speaker
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
Reanalysis: Unpacking the Great Re-Bundling Part 2
Unpacking the Great Re-Bundling
Battling Content Piracy in Social Media: Strategies to Deter, Educate and Convert
Demystifying Artificial Intelligence in Media
The Migration of SVOD Subscriptions
Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
FAST – Eroding Pay TV Engagement
Escalating Fraud Threats and the Impact in Media
Culture, Content, and Competition: The Latest on the Latinx Video Market
The State of Pay TV, OTT, & SVOD
Opportunity Resides in the Linear/SVOD Overlap
Consumer Trends & Implications: A 4-Part Webcast Series
The Platformization of TV – Content Discovery in the Age of Smart TVs
Gaming’s Cross-Media Potential
An International Glimpse of Consumer Navigation & Content Discovery