CTAM Wired

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​ From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

CTAM Wired Webcast: The State of Pay TV, OTT, & SVOD

Consumer Trends and Business Challenges

Recorded June 29, 2022

Explore implications for the pay-TV business as viewing households sample various video subscription options. Gain the latest insights revealing the impact that MVPD and OTT ecosystems have on subscriber satisfaction, viewing behaviors, and future plans.

Topics Include:

  • Intentions for SVOD and MVPD service in the next 6-12 months and reasons for subscribing
  • Subscription service satisfaction; vMVPD churn and reasons for canceling
  • Password sharing and piracy – who is doing it and the impact on paid subscriptions
  • The biggest consumer pain points and what it means for our industry

Watch the Webcast Here


Adriana Waterston

Horowitz Research

Adriana Waterston

Chief Revenue Officer and Insights & Strategy Lead

Horowitz Research