CTAM Wired Webcast

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

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Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

Recorded March 2, 2023

Discover the truth about Gen Z views on identity, gender and gender roles, and sexuality to better direct how marketers and media companies can strategically craft on-point connections by building trust through accurate marketing representation.

From the leading global voice in gender equality and the top media industry multicultural research company, gain insights from a comprehensive and actionable study that reveals how to effectively reach Gen Z consumers, and pass the vibe check as this generation continues to influence cultural and media norms.

Speakers

Latha Sarathy

SeeHer | ANA

Latha Sarathy

Chief Research Officer, Association of National Advertisers (ANA)

EVP, Analytics, Insights & Measurement, SeeHer

Adriana Waterston

Horowitz Research

Adriana Waterston

Chief Revenue Officer and Insights & Strategy Lead

Horowitz Research

Previous episode

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CTAM Wired: FAST – Eroding Pay TV Engagement

Recorded Feb. 2, 2023

There are two critical inflection points: when viewers discover free ad-supported streaming TV (FAST) and when they start using it daily. Both SVOD and TVOD engagement grows among these hyper users, but their linear TV viewership declines requiring a strategy shift. Discover the data behind these trends with examples of how to leverage FAST distribution to promote programming and increase content licensing revenue.