

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
Recorded March 2, 2023
Discover the truth about Gen Z views on identity, gender and gender roles, and sexuality to better direct how marketers and media companies can strategically craft on-point connections by building trust through accurate marketing representation.
From the leading global voice in gender equality and the top media industry multicultural research company, gain insights from a comprehensive and actionable study that reveals how to effectively reach Gen Z consumers, and pass the vibe check as this generation continues to influence cultural and media norms.
Speakers
Latha Sarathy
SeeHer | ANA
Latha Sarathy
Chief Research Officer, Association of National Advertisers (ANA)
EVP, Analytics, Insights & Measurement, SeeHer
Adriana Waterston
Horowitz Research
Adriana Waterston
Chief Revenue Officer and Insights & Strategy Lead
Horowitz Research
Previous episode
CTAM Wired: FAST – Eroding Pay TV Engagement
Recorded Feb. 2, 2023
There are two critical inflection points: when viewers discover free ad-supported streaming TV (FAST) and when they start using it daily. Both SVOD and TVOD engagement grows among these hyper users, but their linear TV viewership declines requiring a strategy shift. Discover the data behind these trends with examples of how to leverage FAST distribution to promote programming and increase content licensing revenue.
Speaker
John Buffone
The NPD Group
John Buffone
Vice President, Industry Advisor
The NPD Group
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
FAST – Eroding Pay TV Engagement
Escalating Fraud Threats and the Impact in Media
Culture, Content, and Competition: The Latest on the Latinx Video Market
The State of Pay TV, OTT, & SVOD
Opportunity Resides in the Linear/SVOD Overlap
Consumer Trends & Implications: A 4-Part Webcast Series
The Platformization of TV – Content Discovery in the Age of Smart TVs
Gaming’s Cross-Media Potential
An International Glimpse of Consumer Navigation & Content Discovery
Curated Highlights from CES 2021
Driving Successful Smart Home Experiences
Shift Happens: Developing Adaptability and Resiliency in the Era of COVID-19
The Revolution of Voice Technology
Curated Highlights from CES 2020
Curated Highlights from SCTE•ISBE Cable-Tec Expo® 2019
Curated Highlights From The 2019 Consumer Electronics Show
Connected Consumer 2018 Quantitative Study
A Brand’s Guide to the Culture of Proximity
Monetizing Video Through Voice, From The Screen To The Shopping Cart