CTAM Wired

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​ From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

Driving Success in Smart Home Experiences

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Wednesday, December 16, 2020 | 12:00-12:45 pm EST

Flawless connectivity is at the heart of every smart home – from delivering 4K video streaming to tablets and TVs, to driving the laptops and smartphones of the work-from-home era.

Many Service Providers have already taken the crucial step to build a new bundle of services around broadband, to offer an expanded set of personalized in-home experiences to their subscribers.

Explore how to build a sustainable go-to-market strategy by addressing common challenges and meeting changing consumer needs in the smart home. Crucially, you’ll learn how a data- and experience-driven model can drive huge operational savings throughout your business including:

  • Cutting subscriber churn by up to 30%*
  • Boosting ARPU by up to $15*
  • Increasing NPS scores by up to 60*

*Source: TCO Study, Plume, 2020.

This webcast is a must-attend event for marketers, product managers, and consumer experience executives who want to explore new ways of driving ARPU and subscriber growth.

Presenters

Michael Philpott

Omdia

Michael Philpott

Research Director – Service Provider

Omdia

Tyson Marian

Plume

Tyson Marian

Chief Commercial Officer

Plume