

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
Discover why culture plays an integral part in successfully globalizing content and how unique AI supports the ecosystem to help create content that culturally adapts to meet the compliance needs in various countries while maintaining the integrity of storytelling.
CTAM Wired Webcast: The State of Pay TV, OTT, & SVOD
Consumer Trends and Business Challenges
Recorded June 29, 2022
Explore implications for the pay-TV business as viewing households sample various video subscription options. Gain the latest insights revealing the impact that MVPD and OTT ecosystems have on subscriber satisfaction, viewing behaviors, and future plans.
Topics Include:
- Intentions for SVOD and MVPD service in the next 6-12 months and reasons for subscribing
- Subscription service satisfaction; vMVPD churn and reasons for canceling
- Password sharing and piracy – who is doing it and the impact on paid subscriptions
- The biggest consumer pain points and what it means for our industry
Speaker
Adriana Waterston
Horowitz Research
Adriana Waterston
Chief Revenue Officer and Insights & Strategy Lead
Horowitz Research
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
The State of Pay TV, OTT, & SVOD
Opportunity Resides in the Linear/SVOD Overlap
Consumer Trends & Implications: A 4-Part Webcast Series
The Platformization of TV – Content Discovery in the Age of Smart TVs
Gaming’s Cross-Media Potential
An International Glimpse of Consumer Navigation & Content Discovery
Curated Highlights from CES 2021
Driving Successful Smart Home Experiences
Shift Happens: Developing Adaptability and Resiliency in the Era of COVID-19
The Revolution of Voice Technology
Curated Highlights from CES 2020
Curated Highlights from SCTE•ISBE Cable-Tec Expo® 2019
Curated Highlights From The 2019 Consumer Electronics Show
Connected Consumer 2018 Quantitative Study
A Brand’s Guide to the Culture of Proximity
Monetizing Video Through Voice, From The Screen To The Shopping Cart