CTAM Wired

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​ From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

Speakers

Jennie Finerty

VP, Qualitative Research
Magid

Jennie Finerty

A trained anthropologist utilizing a variety of qualitative techniques to reveal and understand the consumer voice in brand and product exploration, product development, marketing effectiveness, and usability testing.

Molly Ludwig

SVP, Qualitative Research
Magid

Molly Ludwig

Focuses on the entertainment industry with expertise in marketing and brand management, program development and execution, advertising effectiveness, user experience development, and new media consumption.

CTAM Wired: The Revolution of Voice Technology

March 3 | 12:00 p.m. ET

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*Complimentary to CTAM members

Hear first-hand consumer perspectives on voice assistants from owners, new owners and potential adopters, as well as integration opportunities with existing media and entertainment subscriptions to increase consumer value and brand loyalty through Magid’s latest research.

Topics Include:

  • How owners, new owners and potential adopters optimistically envision voice assistants satisfying a range of functional and emotional needs
  • The challenges and barriers of voice technology when consumers incorporate them into their lives
  • Insights into the various connections between voice assistants and other smart devices in the home including opportunities for great efficiency
  • Integration of voice technology with existing media and entertainment subscriptions that consumers would find valuable
  • Benefits for companies to have (and grow) their presence in voice technology

Speaker

Jon Giegengack
Jon Giegengack
Principal
Hub Entertainment Research

CTAM Wired: Conquering Content

February 19 | 3:00 p.m. ET

The content discovery process for consumers has become more complicated: not only are there more shows than ever, but they’re also now spread across more windows and platforms. Understand how viewers discover and choose new shows, how that process has changed over time and what companies need to do to win audiences in the future.

Topics include:

  • The volume of choice in shows and platforms, and how it impacts consumers
  • Discoverability and search process in finding new content
  • Differences in finding shows watched online vs. watching through a pay-TV subscription