CTAM Wired

CTAM Wired is a webinar series bringing you what’s next in media and connectivity.

Streaming at a Crossroads: Winning with Older Affluent Audiences

Economic pressures, changing priorities, and demand for value are redefining how viewers choose, cycle, and bundle services. Growth is shifting from rapid adoption to deeper engagement, with evolving audience demographics and income dynamics shaping the market.

Topics include:

  • The shift in viewer ages for subscription cycling and attitudes about canceling
  • Awareness and future interest among 36 bundles evaluated, and the top preferences for bundling SVOD services
  • The cooling of FAST platform growth

Speaker

John Buffone
Vice President, Industry Advisor, Media Entertainment
Circana

Meet John

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