CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
Jump ahead to CTAM Wired: Conquering Content
Recorded February 19, 2020
Speakers
Jennie Finerty
VP, Qualitative Research
Magid
Jennie Finerty
A trained anthropologist utilizing a variety of qualitative techniques to reveal and understand the consumer voice in brand and product exploration, product development, marketing effectiveness, and usability testing.
Molly Ludwig
SVP, Qualitative Research
Magid
Molly Ludwig
Focuses on the entertainment industry with expertise in marketing and brand management, program development and execution, advertising effectiveness, user experience development, and new media consumption.
CTAM Wired: The Revolution of Voice Technology
March 3 | 12:00 p.m. ET
*Complimentary to CTAM members
Hear first-hand consumer perspectives on voice assistants from owners, new owners and potential adopters, as well as integration opportunities with existing media and entertainment subscriptions to increase consumer value and brand loyalty through Magid’s latest research.
Topics Include:
- How owners, new owners and potential adopters optimistically envision voice assistants satisfying a range of functional and emotional needs
- The challenges and barriers of voice technology when consumers incorporate them into their lives
- Insights into the various connections between voice assistants and other smart devices in the home including opportunities for great efficiency
- Integration of voice technology with existing media and entertainment subscriptions that consumers would find valuable
- Benefits for companies to have (and grow) their presence in voice technology
CTAM Wired: Conquering Content
February 19 | 3:00 p.m. ET
The content discovery process for consumers has become more complicated: not only are there more shows than ever, but they’re also now spread across more windows and platforms. Understand how viewers discover and choose new shows, how that process has changed over time and what companies need to do to win audiences in the future.
Topics include:
- The volume of choice in shows and platforms, and how it impacts consumers
- Discoverability and search process in finding new content
- Differences in finding shows watched online vs. watching through a pay-TV subscription
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
Curated Highlights from CES 2020
Curated Highlights from SCTE•ISBE Cable-Tec Expo® 2019
Curated Highlights From The 2019 Consumer Electronics Show
Connected Consumer 2018 Quantitative Study
A Brand’s Guide to the Culture of Proximity
Monetizing Video Through Voice, From The Screen To The Shopping Cart