CTAM Wired Webcast

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

Reanalysis: Unpacking the Great Re-Bundling Part 2

Recorded July 9, 2025

Watch the Webcast Here

As subscription cycling trends continue, acquisition strategies will focus more on the lifetime value of subscribers and partnerships that help achieve that goal. Explore opportunities for SVOD partnerships beyond media by examining the memberships and subscriptions viewers have—and want—to bundle with streaming services in this updated analysis from Circana’s TV Switching Study.

Key Takeaways:

Bundled SVOD offers within and beyond media captivate younger subscribers

Awareness, uptake and interest grew but more consistent messaging and packaging will benefit further growth
Bundling opportunities extend to services such as streaming music, games, hardware purchasing, food delivery, The New York Times, & Walmart+

Consumers aged 55+ are cautious of SVOD bundles and think more traditionally

They have elevated concerns around cost and forced content packaging
Their interest lies in packaging with cable, internet, mobile, and warehouse club memberships