The Impact of Piracy

  • Global digital piracy costs the US film and TV industry as much as $71 billion annually (Source: U.S. Chamber of Commerce Global Innovation Policy Center, June 2019)
  • 50 – 60% of consumers are less likely to continue viewing pirated content once exposed to anti-piracy messaging (Source: i.e. networks)
  • 3X – the likelihood of malicious software infection among households viewing pirated entertainment (Source: Digital Citizens Alliance, May 2020)

Influencer Advocacy

Goals:

Reduce financial impact by identifying consumer behavioral drivers and executing a hyper-targeted communications plan to inform and educate unwitting consumers on the risks of accessing pirated content including:

  • Exposing the sources who are supplying apps and devices for the delivery of pirated content; exposing their marketing methods
  • Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
  • Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.
View All 2021 CTAM Priorities

Piracy Next Steps:

  • Build upon messaging focused on consumers’ financial risk, data security through malware exposure and potential legal limitations through education platform StreamSafely.com
  • Execute a hyper-targeted digital campaign using messaging and education content to curb behavior
  • Unify metrics to establish consistent reporting on the impact of piracy

Working Group Presentations and Materials:

This section includes next steps, piracy media coverage, presentations, progress updates, key take-aways and addition insights shared from CTAM Piracy and Password Sharing working group meetings.

April 2020 Meeting

Piracy Resources
Topics and Resources:
  • Updates to consumer messaging
  • SEM results
  • February Audience Intelligence Report
  • Password sharing measurement

See the meeting notes here

Resources:

The CTAM Piracy and Password Sharing Working Group convenes key leaders from these organizations as well as CTAM member companies.

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