Estimated $100MM Saved Through Anti-Piracy Education StreamSafely.com is changing consumer minds about the risk of content piracy and is estimated to save $100MM of LTV revenue. Check out more industry accomplishments in the CTAM mid-year report.
The Impact of Piracy
Television was the most pirated category, with more than 67 billion visits between Jan – Dec 2021. (MUSO Piracy Report 2021)
A total of 132 billion visits to piracy websites occurred between January 2021 and September 2021, with most visitors coming from the US, followed by Russia and China. (MUSO Piracy Report 2021)
3X – the likelihood of malicious software infection among households viewing pirated entertainment (Source: Digital Citizens Alliance, May 2020)
Reduce financial impact by identifying consumer behavioral drivers and executing a hyper-targeted communications plan to inform and educate unwitting consumers on the risks of accessing pirated content including:
Exposing the sources who are supplying apps and devices for the delivery of pirated content; exposing their marketing methods
Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.