The Impact of Piracy
- There were 229.4 billion global visits to piracy sites in 2023 with TV piracy representing 45% and film representing 13% of visits. (MUSO 2023 Piracy by Industry Data Review, January 2024)
- Nearly three quarters (72%) of consumers who paid for pirate services using a credit card were later hit with fraudulent charges vs 18% for people who don’t visit pirate sites.
- And 44% were victims of identity theft, compared to only 10% of people who don’t frequent piracy apps or sites. (Digital Citizens Alliance, Giving Piracy Operators Credit, June 2023)
Learn more information about the impact of piracy here.
Watch the personal risk from piracy in this PSA collaboration with the Motion Picture Association and National Intellectual Property Resource Center.
Resources
Audience Intelligence Report,
April 2025
- ISPs Ask Supreme Court to Weigh in on Liability Case
- Tech Companies Ask for More Governance from the EU
- Bollywood Blockbuster Suffers at Box Office Due to Piracy
- Membership News with Major Anti-piracy Orgs
Audience Intelligence Report,
March 2025
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Live-stream shutdown actions fall woefully short in the UK
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New Study: Laundered traffic a hidden revenue driver for piracy streaming
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Manga was top pirated content in 2024
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Big Tech on high alert as content providers take action on Google, Amazon and Meta
Audience Intelligence Report,
February 2025
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New anti-piracy legislation gains momentum
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Questionable Reporting: Claims Piracy Shield ineffective in driving paid subs
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Meta called out for piracy in their AI efforts
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New Piracy Reporting Coming from the US Chamber of Commerce
TransUnion TruLookup Case Study
Business Problem
Fake identities and fraudulent consumer transactions for one communications company were slipping through the cracks resulting in lost revenue and a negative impact on customer loyalty.
Solution
The company had a conflict between the need for fraud mitigation and a hassle-free customer experience. TransUnion TruLookup™ sorted billions of records from more than 10,000 sources using proprietary linking algorithms to provide intelligence delivered via API which was integrated into the company’s systems and allowed customer service reps to view report results they were already familiar with using.
Results
- Decreased time spent on identity and fraud resolution in the call center
- Reduced friction to deliver a seamless, secure customer journey
- Reinforced confidence in the legitimacy of consumer identities
- Uncovered and tracked hidden fraud patterns
Consumer Education & Piracy Mitigation
Consumer education site StreamSafely.com informs consumers about the risks of accessing illegitimate content.
- 16 million + consumers exposed to StreamSafely messaging during 2023
- More than half of visitors intend to take a positive action after visiting StreamSafely
Expanded territories include Canada with access to country-specific TV shows and movies from StreamSafely.ca
Result From Website Visitor Intercept Study
StreamSafely.com Initiatives
StreamSafely’s Summer Camp Soars
Celebrity author and parent Meaghan B. Murphy joined us to share the importance of StreamSafely’s Summer Camp as an essential resource for families. Through a series of TV and radio interviews, her message reached over 99 million people. Catch a glimpse of her interview on BronxNet in New York, NY.
Goals:
Reduce financial impact by identifying consumer behavioral drivers and educate unwitting consumers on the risks of accessing pirated content including:
- Educating consumers about the risks of accessing content from illegitimate sources
- Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
- Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.
Coalition of Organizations
