Radical Changes Unfolding in Media and Entertainment
Join a candid conversation at CTAM Think, from leading media experts, Lucas Shaw, Bloomberg, and Julia Alexander, Parrot Analytics. Discuss the radical changes unfolding and how the ongoing developments will shape the future landscape in NYC on Nov 2.
The Impact of Piracy
- There were 215 billion global visits to piracy websites in 2022, +18% compared with 2021. (Variety Intelligence Platform Report 2023)
- 95% of stolen TV programming is consumed through streaming (vs. torrenting) – MUSO Film and TV Report (2022 Summary). Industry Research Report, Feb. 2023, MUSO
- Nearly three quarters (72%) of consumers who paid for pirate services using a credit card were later hit with fraudulent charges vs 18% for people who don’t visit pirate sites.
- And 44% were victims of identity theft, compared to only 10% of people who don’t frequent piracy apps or sites. (Digital Citizens Alliance, Giving Piracy Operators Credit, June 2023)
Learn more information about the impact of piracy here.
Consumer Education & Piracy Mitigation
Consumer education site StreamSafely.com informs consumers about the risks of accessing illegitimate content.
- 10 million + consumers exposed to StreamSafely messaging during 2022
- Nearly 7 out of 10 are either somewhat or deeply opposed to content piracy after visiting StreamSafely.com
StreamSafely.com Initiatives
Consumer Behavior
Source: CTAM Quantitative Research Study, October 2022
- 26% of U.S. Adults say they have consumed content at illegitimate sites
- 9% do so regularly, 17% report doing so relatively rarely
- Education and income don’t play a meaningful role in frequency of illegal streaming
Source: CTAM Quantitative Research Study, October 2022
- Age plays a role in the frequency of illegal streaming; more young adults do it and they do it more often
- Households with children and African Americans also have a higher frequency of illegal streaming
Source: CTAM Quantitative Research Study, October 2022
- 75% intend to only use legitimate services while 25% intend to continue with some mix of legitimate and illegitimate sources
Source: CTAM Quantitative Research Study, October 2022
- All ages agree piracy’s impact on jobs is the most compelling message, followed by the threat of malware and the possibility of having your financial data stolen
Goals:
Reduce financial impact by identifying consumer behavioral drivers and educate unwitting consumers on the risks of accessing pirated content including:
- Educating consumers about the risks of accessing content from illegitimate sources
- Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
- Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.
Resources
Obtain piracy reports, presentations, progress updates, key take-aways and additional insights shared from CTAM Piracy and Password Sharing working group meetings.
*Available to CTAM members only.
Social Listening Audience Intelligence Monthly Reports
An overview of online social media conversations including the top shared stories for the month, topics of interest, piracy behavior updates and StreamSafely.com coverage and implications.
September 2023 Report
July 2023 Report
June 2023 Report
TransUnion Mitigates Fraud and Improves Efficiencies – Case Study
Business Problem
Fake identities and fraudulent consumer transactions for one communications company were slipping through the cracks resulting in lost revenue and a negative impact on customer loyalty.
Solution
The company had a conflict between the need for fraud mitigation and a hassle-free customer experience. TransUnion TruLookup™ sorted billions of records from more than 10,000 sources using proprietary linking algorithms to provide intelligence delivered via API which was integrated into the company’s systems and allowed customer service reps to view report results they were already familiar with using.
Results
- Decreased time spent on identity and fraud resolution in the call center
- Reduced friction to deliver a seamless, secure customer journey
- Reinforced confidence in the legitimacy of consumer identities
- Uncovered and tracked hidden fraud patterns
The Film and TV Piracy Report
MUSO | February 2023
As piracy increases, so too does the amount of data which can be used to better understand and take advantage of trends and patterns of consumption within the film and TV industries. This report provides an overview of the piracy landscape with a deeper analysis into how the entertainment industry is increasing the value of their intellectual property.
VIP+ Special Report: The New Face of Content Piracy
February 2023
Discover how Hollywood must confront the ever-evolving challenge of illegal consumption of film and TV.
Case Studies At-A-Glance
How Sports Streaming Service DAZN Protects itself from Free Trial Abuse and Account Fraud
Business Problem
- Fraudsters could potentially sign up for consecutive free trials or generate accounts for reselling purposes
- Preventing the threat of bot attacks, which use stolen or spoofed identity credentials to gain access
Requirements
- Reduce free trial abuse
- Reduce fraudulent account activity
- Maintain a frictionless online journey for genuine customers
Solution
Leveraging ThreatMetrix digital identity intelligence from LexisNexis Risk Solutions, DAZN can differentiate between new customers and customers who have had free trials before in near real time – as well as detect and block fraudulent account use. The technology enables DAZN to detect, block and adapt to automated bots from fraudsters who look to bypass defenses.
View the brief case study and discover more at LexisNexis Risk Solutions.
How a Major Telco Differentiates Fraudsters from Trusted Customers for Mobile Sign Ups
Business Problem
- A leading European market telco needed to be able to detect and block fraudsters signing up for new accounts using stolen identities, as well as block cybercriminals trying to take over good user accounts to order new handsets or SIMs
- The company also needed help detecting fraudulent payments and identifying fraudsters attempting to monetize stolen credit card credentials
Requirements
- Block high-risk behavior detected during the application process in near real time
- Reduce friction for good customers
- Reduce costs associated with fraud and high manual reviews
Solution
Applying global shared intelligence from the LexisNexis® Digital Identity Network®, this telco company was able to deploy end-to-end dynamic identity verification and authentication to better profile the legitimacy of transacting users signing up for a new mobile phone contract.
View the brief case study and discover more at LexisNexis Risk Solutions.
Piracy in the News
The CTAM Piracy and Password Sharing Working Group convenes key leaders from these organizations as well as CTAM member companies.
For more information, drop us a note
