Gather social listening insights from I.E. Networks’ in-depth analysis of online conversation and digital behavior uncovering what drives consumers to piracy and which mitigation efforts are most effective.
The Impact of Piracy
Global digital piracy costs the US film and TV industry as much as $71 billion annually (Source: U.S. Chamber of Commerce Global Innovation Policy Center, June 2019)
42% of active pirates say they would use a legal means to get their content of choice, even if it costs more, if their needs were addressed (reasonable cost, convenient access, etc.) (Hub Entertainment Research, Privacy + Piracy Report – Sept. 2020)
3X – the likelihood of malicious software infection among households viewing pirated entertainment (Source: Digital Citizens Alliance, May 2020)
Reduce financial impact by identifying consumer behavioral drivers and executing a hyper-targeted communications plan to inform and educate unwitting consumers on the risks of accessing pirated content including:
Exposing the sources who are supplying apps and devices for the delivery of pirated content; exposing their marketing methods
Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.