Global digital piracy costs the US film and TV industry as much as $71 billion annually (Source: U.S. Chamber of Commerce Global Innovation Policy Center, June 2019)
42% of active pirates say they would use a legal means to get their content of choice, even if it costs more, if their needs were addressed (reasonable cost, convenient access, etc.) (Hub Entertainment Research, Privacy + Piracy Report – Sept. 2020)
3X – the likelihood of malicious software infection among households viewing pirated entertainment (Source: Digital Citizens Alliance, May 2020)
Reduce financial impact by identifying consumer behavioral drivers and executing a hyper-targeted communications plan to inform and educate unwitting consumers on the risks of accessing pirated content including:
Exposing the sources who are supplying apps and devices for the delivery of pirated content; exposing their marketing methods
Identifying and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
Aligning tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.