CTAM’s curated trends and insights equip members to anticipate change, shape strategy, and create meaningful consumer experiences in media, entertainment and technology.
Discover what’s driving change across the industry.
Artificial Intelligence
From Artificial Intelligence (AI) tools that can produce storylines and scripts to crafting accurate personalization features and innovative tools for data security, discover how the industry is incorporating AI.
The State of Gen Z
Get a holistic pulse on Gen Z regarding their current and future outlook regarding media, entertainment, social issues, mental health, finance, the environment, politics, aspirations and more.
Video Streaming & Consumer Trends
Discover current video streaming trends, consumer behaviors, and competition amongst OTT, SVOD and other DTC services to uncover what might come next in the streaming “wars.”
Connected TVs
With advancements in TV technology, the viewing experience has been transformed beyond television to music, social media and even gaming. Discover how connected (smart) TVs and technological advancements are impacting the media landscape.
Content Piracy
See the collective efforts reducing the financial impact of content piracy and how the industry’s only consumer education resource informs about the risks of accessing sports, movies and TV shows from illegitimate sources.
