Content + Connectivity


  • Strengthening mobile awareness and mobile + broadband convergence
  • Elevating the value of Broadband Internet through strategic messaging
  • Amplifying the truth about 5G Home Internet vs. Broadband Internet
Father and sun watching TV

Consumer Education

By helping consumers gather the information they need, they’re able to understand why broadband is their most reliable option.

  • Finding the Internet speed they need
  • Simplicity through bundling with mobile
  • 5G myths debunked
  • Powering their streaming and gaming needs

Consumer Resources

Discover more at

SmartMove 5G
Power Your World By Adding Mobile To Your Plan

Key measures of success include improvements in:


Time spent on site; video views; articles read; likes / shares


Saves and prospects referred to MSOs for retention or sales

Sentiment Analysis

Social listening; change in sentiment vs. baseline