CTAM Broadband Adoption Study
Discover which demographic groups are gravitating towards cable broadband service during COVID, what they’re using the service for, and how to retain these coveted additions post-crisis in the new CTAM Broadband Adoption Study.
*Full study available to CTAM members.
Consumer Education
By helping consumers gather the information they need, they’re able to make a decision on whether to cut the cord.
- Starting the Decision Process
- Will cord cutting save me money?
- Simplicity Versus Control
- Security
- Decisions to Make When Moving
Consumer Messaging Videos
Discover more at www.smartmove.us/choice
Weighing Your Cord-Cutting Options
Cutting the Cord
The Internet You Need
Key measures of success include improvements in:
Engagement
Time spent on site; video views; articles read; likes / shares
Leads
Saves and prospects referred to MSOs for retention or sales
Sentiment Analysis
Social listening; change in sentiment vs. baseline