CTAM is shifting consumer conversations about cord-cutting.

Goals:

  • Educating consumers on the complexities of cord-cutting through digital influencer content
  • Amplifying Gigabit Internet and WiFi benefits
  • Engaging consumers at a key decision-making point when they search online for service information
Father and sun watching TV

Consumer Education

By helping consumers gather the information they need, they’re able to make a decision on whether to cut the cord.

  • Starting the Decision Process
  • Will cord cutting save me money?
  • Simplicity Versus Control
  • Security
  • Decisions to Make When Moving

Consumer Messaging Videos

Discover more at www.smartmove.us/choice

Weighing Your Cord-Cutting Options

Cutting the Cord

The Internet You Need

Key measures of success include improvements in:

Engagement

Time spent on site; video views; articles read; likes / shares

Leads

Saves and prospects referred to MSOs for retention or sales

Sentiment Analysis

NetBase social listening; change in sentiment vs. baseline