CTAM is shifting consumer conversations about cord-cutting.
Goals:
- Educating consumers on the complexities of cord-cutting through digital influencer content
- Amplifying Gigabit Internet and WiFi benefits
- Engaging consumers at a key decision-making point when they search online for service information
CTAM Broadband Adoption Study
Discover which demographic groups are gravitating towards cable broadband service during COVID, what they’re using the service for, and how to retain these coveted additions post-crisis in the new CTAM Broadband Adoption Study.
*Full study available to CTAM members.
- Demo Breakdown of New Cable Connects
- New Pandemic-Related Needs
- Retention & Acquisition Strategies
- Understanding Post-Pandemic Needs
*Available to CTAM members only.
Consumer Education
By helping consumers gather the information they need, they’re able to make a decision on whether to cut the cord.
- Starting the Decision Process
- Will cord cutting save me money?
- Simplicity Versus Control
- Security
- Decisions to Make When Moving
Consumer Messaging Videos
Discover more at www.smartmove.us/choice
Weighing Your Cord-Cutting Options
Cutting the Cord
The Internet You Need
Key measures of success include improvements in:
Engagement
Time spent on site; video views; articles read; likes / shares
Leads
Saves and prospects referred to MSOs for retention or sales
Sentiment Analysis
NetBase social listening; change in sentiment vs. baseline