CTAM is shifting consumer conversations about cord-cutting.
Goals:
- Educating consumers on the complexities of cord-cutting through digital influencer content
- Amplifying Gigabit Internet and WiFi benefits
- Engaging consumers at a key decision-making point when they search online for service information
Consumer Education
By helping consumers gather the information they need, they’re able to make a decision on whether to cut the cord.
- Starting the Decision Process
- Will cord cutting save me money?
- Simplicity Versus Control
- Security
- Decisions to Make When Moving
Consumer Messaging Videos
Discover more at www.smartmove.us/choice
Weighing Your Cord-Cutting Options
Cutting the Cord
The Internet You Need
Key measures of success include improvements in:
Engagement
Time spent on site; video views; articles read; likes / shares
Leads
Saves and prospects referred to MSOs for retention or sales
Sentiment Analysis
NetBase social listening; change in sentiment vs. baseline