CTAM is shifting consumer conversations about cord-cutting.
Goals:
- Helping consumers make smart choices about their TV options
- Amplifying Gigabit Internet and WiFi benefits
CTAM Broadband Adoption Study
Discover which demographic groups are gravitating towards cable broadband service during COVID, what they’re using the service for, and how to retain these coveted additions post-crisis in the new CTAM Broadband Adoption Study.
*Full study available to CTAM members.
Consumer Education
By helping consumers gather the information they need, they’re able to make a decision on whether to cut the cord.
- Starting the Decision Process
- Will cord cutting save me money?
- Simplicity Versus Control
- Security
- Decisions to Make When Moving
Consumer Messaging Videos
Discover more at www.smartmove.us/choice
Weighing Your Cord-Cutting Options
Cutting the Cord
The Internet You Need
Key measures of success include improvements in:
Engagement
Time spent on site; video views; articles read; likes / shares
Leads
Saves and prospects referred to MSOs for retention or sales
Sentiment Analysis
Social listening; change in sentiment vs. baseline