CTAM is shifting consumer conversations about cord-cutting.

Goals:

  • Educating consumers on the complexities of cord-cutting through digital influencer content
  • Amplifying Gigabit Internet and WiFi benefits
  • Engaging consumers at a key decision-making point when they search online for service information

CTAM Broadband Adoption Study

Discover which demographic groups are gravitating towards cable broadband service during COVID, what they’re using the service for, and how to retain these coveted additions post-crisis in the new CTAM Broadband Adoption Study.

*Full study available to CTAM members.

View Infographic Summary
  • Demo Breakdown of New Cable Connects
  • New Pandemic-Related Needs
  • Retention & Acquisition Strategies
  • Understanding Post-Pandemic Needs
View the Full Study
Father and sun watching TV

Consumer Education

By helping consumers gather the information they need, they’re able to make a decision on whether to cut the cord.

  • Starting the Decision Process
  • Will cord cutting save me money?
  • Simplicity Versus Control
  • Security
  • Decisions to Make When Moving

Consumer Messaging Videos

Discover more at www.smartmove.us/choice

Weighing Your Cord-Cutting Options

Cutting the Cord

The Internet You Need

Key measures of success include improvements in:

Engagement

Time spent on site; video views; articles read; likes / shares

Leads

Saves and prospects referred to MSOs for retention or sales

Sentiment Analysis

NetBase social listening; change in sentiment vs. baseline