Marketing is evolving with emerging channels, rising costs and internal scrutiny on return on investment for many companies. In addition, data has become fragmented with big tech changes and new regulations. Traditional direct mail is challenged with consumer behavior shifting to primarily digital and economic and corporate turmoil has disrupted traditional acquisition practices.
TransUnion innovated on proven solutions to develop the Intelligent Invitation to Apply. The iITA allows marketers to build custom credit-informed audiences and activate them across digital and direct channels. The result is increased reach and frequency without the media waste on consumers who may not be approved.