Content + Connectivity
Goals:
- Strengthening mobile awareness and mobile + broadband convergence
- Elevating the value of Broadband Internet through strategic messaging
- Amplifying the truth about 5G Home Internet vs. Broadband Internet
Consumer Education
By helping consumers gather the information they need, they’re able to understand why broadband is their most reliable option.
- Finding the Internet speed they need
- Simplicity through bundling with mobile
- 5G myths debunked
- Powering their streaming and gaming needs
Consumer Resources
Discover more at www.smartmove.us/resources
SmartMove 5G
Power Your World By Adding Mobile To Your Plan
Key measures of success include improvements in:
Engagement
Time spent on site; video views; articles read; likes / shares
Leads
Saves and prospects referred to MSOs for retention or sales
Sentiment Analysis
Social listening; change in sentiment vs. baseline
Case Study: Enabling Marketers to Reach Desired Consumers without Compromising Risk
Challenge
Marketing is evolving with emerging channels, rising costs and internal scrutiny on return on investment for many companies. In addition, data has become fragmented with big tech changes and new regulations. Traditional direct mail is challenged with consumer behavior shifting to primarily digital and economic and corporate turmoil has disrupted traditional acquisition practices.
Solution
TransUnion innovated on proven solutions to develop the Intelligent Invitation to Apply. The iITA allows marketers to build custom credit-informed audiences and activate them across digital and direct channels. The result is increased reach and frequency without the media waste on consumers who may not be approved.
Cleanse and Enrich Consumer Data
