55% of consumers said they normally have either a rough idea or no idea at all of what they want to watch.*
*Nielsen Total Audience Report Q1 2019
CTAM is leading brand exposure opportunities to attract viewers through three core initiatives:
CTAM SmartMove
Digital campaign reaches consumers at a key decision-making point when they move households. Sophisticated targeting of fans promotes program content from members in digital display creative with engagement data at no extra cost.
TV Critics Tour
Bi-annual forum assembles 250+ influential writers to boost coverage of program content saving members an average of $12k per tour.
Metadata Management
Ensures search, recommendation and discovery results through enriched descriptors, key images and nuanced content profiles. Better program suggestions and search make for increased customer satisfaction.
The Complex Metadata Journey
A first-of-its-kind visualization of the metadata pathway communicates a better understanding of the process.
These illustrations are designed to influence consistent metadata management practices across platforms and potentially stimulate process efficiencies.
Click each image to enlarge
Metadata Path from Publisher to Viewer
Example 1: First-run TV Series on Current Generation STB
Example 2: Syndicated TV Series with EST on Current Generation STB
*Nielsen Total Audience Report Q1 2019