48% of consumers say it’s harder to find the content they want to watch when it is spread across multiple subscription services.*
CTAM is leading brand exposure opportunities to attract viewers through three core initiatives:
CTAM SmartMove
Digital campaign reaches consumers at a key decision-making point when they move households. Sophisticated targeting of fans promotes program content from members in digital display creative with engagement data at no extra cost.
TV Critics Tour
Bi-annual forum assembles 250+ influential writers to boost coverage of program content saving members an average of $12k per tour.
Metadata Management
Ensures search, recommendation and discovery results through enriched descriptors, key images and nuanced content profiles. Better program suggestions and search make for increased customer satisfaction.
Metadata Management Working Group Presentation and Materials
CTAM Lead: Ken Leonardo, VP, Marketing
For more information, please contact info@ctam.com
*Deloitte Insights 2019 Digital Media Trends Survey