6 Common Issues with Metadata for Content Providers
The Importance of Metadata
Metadata, both the customer-facing element and the parts working behind the scenes, is the language that content runs on. It is essential to helping viewers navigate to search and discover what to watch. Metadata, and the process by which it is entered and relayed across different services, is also the starting point for many issues that affect customers at home.
The Importance of Verification
Content providers need a dependable verification process for catching these issues as they pop up. Wherever possible, metadata should be verified as an end-user on the same applications, devices, and networks that your customers use. If you want to verify at scale, automation is a must. Witbe is a service that helps monitor if content is actually going live on time and organized correctly across devices, regions, and platforms. Verification is essential for recognizing and resolving metadata issues before customers complain.