A moving story.
Over 35 million* Americans move every year, accounting for a huge share of residential connects and making it a life event that is critically important to broadband providers. To capitalize on this, CTAM executes a comprehensive marketing program directly targeting relocating consumers. Yielding millions of leads and hundreds of thousands of sales each year, these programs are instrumental in leveraging the reach of the industry to connect movers with new providers as early in the relocation process as possible.
CTAM’s mover programs include:
SmartMove: Available in both English and Spanish, the SmartMove platform reaches household movers at critical decision points through coordinated industry programs and targeted marketing. SmartMove’s resources include a breakdown of providers by state and city, the Internet Speedtest, a Holiday Movie Guide, Back to School resources for grade school to grad school, a Live Sports Guide, a household “How Much Speed Do You Need?” quiz, a streaming service quiz, and blogs on the latest related tech — all designed to strengthen the trust consumers have in the broadband industry.
National Digital Marketing Buy: Over 3 billion impressions across all forms of paid and earned digital media help drive hundreds of thousands of visitors to the site each month
National Direct Mail: Direct Mail programs help MSOs reach consumers during key moving milestones through SmartMove Direct Mail and New Mover Direct Mail. Each campaign is customized with MSO-specific branding, messaging, and offers to engage high-value prospects, drive customer acquisition, and support subscriber growth.
Serviceability Resources for Call Centers: SmartMove offers two real-time tools — the SmartMove Hotline (IVR) and SmartMove Connect (web-based) — that help movers and prospects quickly connect with available service providers at their location.
SmartMove’s Military Movers Resource: Supports the ~400K military families who move each year due to Permanent Change of Station (PCS) orders by offering guidance on how to transfer their services, find new plans, and save on Internet, TV, and mobile while serving our country.
