CTAM Advance

CTAM Advance is a comprehensive program designed for executives to enhance individual performance and leadership thinking to strengthen organizational success.

  • 95% of attendees rate the course instructor(s) as excellent
  • Nearly 9 out of 10 rate the information presented as useful and relevant to their business​​

CTAM Advance: Open-Enrollment Courses

*Open to all CTAM members

Industry 101: The Media & Broadband Business

Previous Course | March 10, 2020

Watch this space for future scheduled courses.

Inquire about availability to participate by emailing info@ctam.com.

Designed for all level executives who are new to the industry from entry to VP level specialists. Attendees will obtain a comprehensive overview of the industry in an interactive forum.

  • Industry history – key milestones in the business evolution and the relevant lessons for today
  • Key players – innovators, consolidation and competition, the broadband battleground, Wall Street and other influencers
  • Technology overview – the importance of bandwidth, the cloud and wireless transition, telco, satellite, streamers and vMVPD technology
  • Marketing – trends, strategies and tactics, new marketing channels, key success metrics and need-to-know industry jargon
  • Plus, additional topics covering New Products, Business Models, Regulation and Competition
Instructor

“Information was well organized, very relevant, and explained at all the right levels.”

Executive, Comcast

“The depth of knowledge of the presenter was excellent as well as the ability to explain and translate.”

Executive, ESPN

“An overview for the cable novice.”

Executive, Charter

“Presented rather technical information in a digestible way.”

Executive, ESPN

“Gave me a good foundation to understand our industry.”

Executive, Cox

“High level overview of the industry – I finally learned how cable works!”

Course Attendee

CTAM Advance: Customized Course Options

*Course options exclusively for your staff, on-site at your company

Customized course programs – are modular to optimize scheduling and expose your company’s staff to core competencies about the business of cable, broadband as well as marketing and communications trends.

Format Options

One-hour webcast

Two-hour lunch and learn

Three-hour in-person course

Program Courses

Industry 101: The Media & Broadband Business

Designed for all level executives who are new to the cable industry.

Topics covered include:

  • Industry history
  • Technology overview
  • Marketing trends

Learn more   >

Industry 201: The Five Forces of Change

Designed for executives with one year of industry experience or more.

Topics covered include:

  • Video Disruption
  • Wireless Mobility
  • Data Intelligence

Learn more  >

Industry 301: The Wireless Transition

Designed for executives with at least 1–2 years of cable experience.

Topics covered include:

  • Key Technologies
  • Residential & Business Opportunities
  • Challenges & Threats

Learn more   >

CTAM Certificate of Professional Development – is earned through completion of each course.

Customized Course Details

To inquire about availability please contact us.

  • Instructor fee, travel, and course materials included
  • Up to three-hour curriculum with breaks
  • Serves up to 35 staff for in-person courses
  • Office space to be provided by member company
  • Course content can be customized for company events

Please Allow A 6-Week Lead Time When Scheduling.

Course investment starts at $7,500.

Course pricing will be adjusted based on format and timing of selected course, with package discounts available.

Contact us to discuss options and arrange your course.​

Say What? Acronym Cheat Sheet

This industry comes with a lot of acronyms that can sound like gobbledygook if you aren’t paying attention. These acronym cheat sheets will help you get acclimated.

Version 1.0

Version 2.0

Previous Guest Speakers