Successful companies excel when consumers are positi​oned at the center of all business decision-making.

CTAM Think

CTAM Think: Fall Stimulus Series

September 23 | October 15 | November 5, 2020

A 3-part virtual series addressing what new rituals and routines have emerged as the world adjusted their behavior during 2020, and what will stick as we prepare for the changes and opportunities ahead.

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*Complimentary for CTAM members.

Webcast 1

Key Trends For What’s Ahead

September 23 | 3:00 p.m. ET

Recap coming soon

Watch the Webcast Replay Here

As former global head of strategy for Amazon Studios, Matthew Ball projects the near-to-medium future of media and stimulates thinking on what might come next as he asserts a shift toward using video to sell other things, and that the steaming “war” is mostly won through synergies and monetization elsewhere by monopolizing a consumer’s free time, spend and data.

Speaker

Matthew Ball

Epyllion Industries LLC

Matthew Ball

Managing Partner
Epyllion Industries LLC
Meet Matthew Ball

Webcast 2

The Reinvention of Corporate Behavior Amidst Cultural Divides

October 15 | 3:00 p.m. ET

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Regarded as one of the top experts on leadership and rated a top-ten management thinker by Thinkers50, Linda A. Hill focuses on a reinvention of corporate behavior amidst cultural divides stimulated by the pandemic and social equality, and how leading positive change for staff and the customers they serve fuels innovation and growth.

Speaker

Linda A. Hill

Harvard Business School

Linda A. Hill

Professor of Business Administration, and Chair, Leadership Initiative
Harvard Business School
Meet Linda A. Hill

Webcast 3

A Cord-Keeping Phenomenon

November 5 | 3:00 p.m. ET

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As consumers embrace streaming, broadband’s value equation drives new behaviors and inspires a re-engineering of cord-keeping fundamentals that present different ways to grow the business through user experience, content aggregation, search, recommendation, gaming and lifestyle advantages for tele-services like education, health, home automation.

Speakers

Mark Greatrex

Cox Communications

Mark Greatrex

EVP, Chief Marketing and Sales Officer

Cox Communications

Vicki Lins

CTAM

Vicki Lins

President and CEO

CTAM

Live Webcast: Winning in Subscription Commerce

Recorded April 1, 2020

Consumer choice is multiplying and being tested against value points, pay derailers and how playing offense or defense can influence various customer types and long-term profitability. With consumers bouncing around trying new services, it’s important to understand the indicators that can predict which ones will attract and keep customers and when they’ll be likely to reach the tipping point of too many subscriptions.

View the Webcast Here

Speaker

Ken Fenyo

Fuel, A McKinsey Company

Ken Fenyo

Consumer Markets Lead
Fuel, A McKinsey Company

Focuses on helping consumer e-commerce, marketplace, and digital media companies target new markets, acquire customers, and increase loyalty.

Meet Ken Fenyo

Fenyo reveals how consumers expect great experiences not great subscriptions. Discover new research and business model analysis that correlates lessons from e-commerce subscriptions to DTC brands entering the market to accelerate the building of scalable, profitable businesses

In case you missed it

View photos and session recaps from CTAM Think

Special Webcast, April 2020
New York, November 2019
Philadelphia, March 2019
Philadelphia, June 2018
Philadelphia, June 2017