Successful companies excel when consumers are positioned at the center of all business decision-making.
CTAM Think – Philadelphia
April 1, 2020
*Complimentary for CTAM Members
Includes networking reception (March 31), and networking breakfast and lunch
Space is extremely limited. Therefore, if your plans should change, please contact us to cancel your registration.
Add, Drop or Swap – Will Your Subscription Win?
Consumer choice is multiplying and being tested against value points, pay derailers and how playing offense or defense can influence various customer types and long-term profitability. With consumers bouncing around trying new services, it’s important to understand the indicators that can predict which ones will attract and keep customers and when they’ll be likely to reach the tipping point of too many subscriptions.
Forecasting how the digitization of information is impacting the economics of content providers, distributors and users, from pricing and production to distribution and piracy, with assertions about niche products and the long tail, product differentiation, price discrimination and motivations for users not to steal content.
Revealing how consumers expect great experiences not great subscriptions through new research and business model analysis that correlates lessons from e-commerce subscriptions to DTC brands entering the market to accelerate the building of scalable, profitable businesses.
|March 31 (evening prior to CTAM Think)
|5:30 – 7:00 p.m.||Networking Reception – The Pyramid Club|
|8:30 a.m.||Networking Breakfast|
|9:00 a.m.||Dazzling, interactive sessions from academic and thought leaders|
|10:30 a.m.||Innovation Showcases featuring breakthrough industry solutions|
|11:00 a.m.||Dazzling, interactive sessions from industry experts and leaders|
|12:30 – 1:30 p.m.||Networking Lunch|
|1:30 p.m.||Industry Initiative Meetings (*Project Working Group Members only)|
In case you missed it
View photos and session recaps from CTAM Think