Successful companies excel when consumers are positi​oned at the center of all business decision-making.

CTAM Think

Save the Date
CTAM Think

November 5 | 9:00 a.m. – 1:30 p.m.
New York, NY | breakfast and lunch included

Live Webcast: Winning in Subscription Commerce

Recorded April 1, 2020

Consumer choice is multiplying and being tested against value points, pay derailers and how playing offense or defense can influence various customer types and long-term profitability. With consumers bouncing around trying new services, it’s important to understand the indicators that can predict which ones will attract and keep customers and when they’ll be likely to reach the tipping point of too many subscriptions.

View the Webcast Here


Ken Fenyo

Fuel, A McKinsey Company

Ken Fenyo

Consumer Markets Lead
Fuel, A McKinsey Company

Focuses on helping consumer e-commerce, marketplace, and digital media companies target new markets, acquire customers, and increase loyalty.

Meet Ken Fenyo

Fenyo reveals how consumers expect great experiences not great subscriptions. Discover new research and business model analysis that correlates lessons from e-commerce subscriptions to DTC brands entering the market to accelerate the building of scalable, profitable businesses

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