Successful companies excel when consumers are positi​oned at the center of all business decision-making.

CTAM Think

CTAM Think – Philadelphia
April 1, 2020

Register Now
*Complimentary for CTAM Members

Includes networking reception (March 31), and networking breakfast and lunch

Space is extremely limited. Therefore, if your plans should change, please contact us to cancel your registration.

Add, Drop or Swap – Will Your Subscription Win?

Consumer choice is multiplying and being tested against value points, pay derailers and how playing offense or defense can influence various customer types and long-term profitability. With consumers bouncing around trying new services, it’s important to understand the indicators that can predict which ones will attract and keep customers and when they’ll be likely to reach the tipping point of too many subscriptions.


Rahul Telang

Carnegie Mellon University

Rahul Telang

Professor of Information Systems, PhD Program Chair
Carnegie Mellon University

Focus includes how Information and Communication Technologies (ICTs) and associated digitization of information impact consumers, business and policies, as well as the economics of information security and privacy.

Meet Rahul Telang

Ken Fenyo

Fuel, A McKinsey Company

Ken Fenyo

Consumer Markets Lead
Fuel, A McKinsey Company

Focuses on helping consumer e-commerce, marketplace, and digital media companies target new markets, acquire customers, and increase loyalty.

Meet Ken Fenyo

Rahul’s Session

Forecasting how the digitization of information is impacting the economics of content providers, distributors and users, from pricing and production to distribution and piracy, with assertions about niche products and the long tail, product differentiation, price discrimination and motivations for users not to steal content.

Ken’s Session

Revealing how consumers expect great experiences not great subscriptions through new research and business model analysis that correlates lessons from e-commerce subscriptions to DTC brands entering the market to accelerate the building of scalable, profitable businesses.


March 31 (evening prior to CTAM Think)
5:30 – 7:00 p.m. Networking Reception – The Pyramid Club
April 1
8:30 a.m. Networking Breakfast
9:00 a.m.   Dazzling, interactive sessions from academic and thought leaders
10:30 a.m.  Innovation Showcases featuring breakthrough industry solutions
11:00 a.m.  Dazzling, interactive sessions from industry experts and leaders
12:30 – 1:30 p.m.  Networking Lunch
1:30 p.m.   Industry Initiative Meetings (*Project Working Group Members only)


Convene Cira Centre

(attached to 30th Street Train Station)
2929 Arch Street
Philadelphia, PA 19104


In case you missed it

View photos and session recaps from CTAM Think

New York, November 2019
Philadelphia, March 2019
Philadelphia, June 2018
Philadelphia, June 2017