November 2 | 8:30am – 1:30pm | NYC | Light breakfast and networking lunch included *Complimentary for CTAM Members
Special Luncheon | May 24 | NYC
Recalibrating Profitability
Streaming ambitions are being adjusted and investments are rebalancing for revenue growth amidst cost-cutting, an inflated supply of content and a battle to attract and keep viewers. Join a thought-provoking midday forum that combines strategy and social reconnection with a roof-top dining experience.
Recaps coming soon!
CTAM Digital Showcase
Discover the newest breakthrough solutions and strategies from these case study success stories via an array of engaging digital materials, videos and presentations.
Topics include:
Forecasting and Simulation Techniques | Streaming vs. User-Generated Content | The Evolution of Video Branding | Taking Cultural Insights to the Next Level | Identifying Fraud Subscription Accounts
A Conversation with Marcien Jenckes
Moderated by Vicki Lins, President & CEO, CTAM
Marcien Jenckes
XumoMarcien Jenckes
President
Xumo
A newly formed joint venture between Comcast and Charter
As president of Xumo, Marcien Jenckes oversees all aspects of the newly formed joint venture between Comcast and Charter, including product direction, distribution and go-to-market plans, content strategy and monetization models.
Vicki Lins
ModeratorVicki Lins
President & CEO
CTAM
Attracting Digital Audiences – What to Know and What to Skip
Sree Sreenivasan
DigimentorsSree Sreenivasan
Former Professor of Journalism, Columbia University
Co-Founder, CEO
Digimentors
Named Fast Company’s 100 Most Creative People in Business and Newsweek’s 20 most influential South Asians in America, Sreenivasan was Professor of Journalism at Columbia University where he also held the role of Chief Digital Officer then had that same post at the Metropolitan Museum of Art. In today’s crowded market, Sreenivasan examines the digital journey, what drives attention, inspires community and unlocks emotional engagement that fosters content discovery, brand affinity and can strengthen the TV watching experience.
Photos from CTAM Think May 2023
Click or tap any photo to enlarge and open a slide show
