CTAM Think | April 30, 2025 | New York City

As competitive advantages erode against an oversupply of content and the industry navigates the ‘everything-on-the-table’ era, new disciplines can provide advantages to stay future ready. Topics include

• How media companies need to adapt to new, multigenerational behaviors
• Exploiting vulnerabilities to compete with big tech
• Entertainment technology that creates rewarding customer experiences
• Integrating media crossovers through gaming, podcasts, social media and lifestyle partnerships