Successful companies excel when consumers are positioned at the center of all business decision-making.
| March 14, 2019
CTAM Think – Philadelphia | March 14
Consumer Attention is the New Currency in a World of Machines
By 2022 more than half of American homes will have a smart speaker. Machines handle a staggering number of tasks and increasingly make numerous everyday decisions for us, from the products we buy, and how we decide what to watch or where to eat, to how we connect and socialize with others.
The influence of these devices on content discovery and customer experiences are shaping the way the industry’s products and services impact consumers.
John C. Hower Professor of Technology and Digital Business
Professor of Marketing
The Wharton School of the University of Pennsylvania
Meet Kartik Hosanagar
Revealing the flaws of machine intelligence that may prevent consumers from finding a better product or program match because of algorithm bias.
Receive a complimentary copy of Hosanagar’s new book which publishes March 12, while supplies last
Customer Experience Advisor and Forbes contributor
Meet Adrian Swinscoe
Forecasting the impact of voice technology on consumer experiences and its influence on the future of how brands will interact with their customers.
||Business Services Meeting
||CTAM Think Welcome Reception
||Dazzling, interactive sessions from
speakers, such as Kartik
||Networking break featuring innovation
||Dazzling, interactive presentations from
industry experts and leaders
|12:30 – 1:30 p.m.:
||Initiative Breakouts (details to come)|
Convene Cira Centre
(attached to the 30th Street Train Station)
2929 Arch St.
Philadelphia, PA 19104