GO

 CTAM Think

 
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Successful companies excel when consumers are positi​oned at the center of all business decision-making.


​​  March 14, 2019​
  Philadelphia, PA





   
 

CTAM Think – Philadelphia | March 14​

Consumer Attention is the New Currency in a World of Machines

By 2022 more than half of American homes will have a smart speaker.  Machines handle a staggering number of tasks and increasingly make numerous everyday decisions for us, from the products we buy, and how we decide what to watch or where to eat, to how we connect and socialize with others. 

The influence of these devices on content discovery and customer experiences are shaping the way the industry’s products and services impact consumers. 
 
Kartik Hosanagar
John C. Hower Professor of Technology and Digital Business
Professor of Marketing
The Wharton School of the University of Pennsylvania
 

Meet Kartik Hosanagar​

Revealing the flaws of machine intelligence that may prevent consumers from finding a better product or program match because of algorithm bias.


​Receive a complimentary copy of Hosanagar’s new book which publishes March 12, while supplies last​​

Also Presenting


Adrian Swinscoe
Customer Experience Advisor and Forbes contributor


Meet Adrian Swinscoe
Forecasting the impact of voice technology on consumer experiences and its influence on the future of how brands will interact with their customers.


 

Schedule

March 13
1:30 p.m. Business Services Meeting
5:30 p.m.  CTAM Think Welcome Reception
 
March 14
8:30 a.m.: Networking Breakfast
9:00 a.m.: Dazzling, interactive sessions from speakers, such as Kartik Hosanagar
10:30 a.m.: Networking break featuring innovation showcases
10:50 a.m.: Dazzling, interactive presentations from industry experts and leaders
12:30 – 1:30 p.m.: Networking Lunch
​1:30 p.m.: ​Initiative Breakouts (details to come)​


​ Location

 

Convene Cira Centre
(attached to the 30th Street Train Station)
2929 Arch St.
Philadelphia, PA 19104

 




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