By centralizing the latest information on industry trends and executive insights, CTAM helps provide members with knowledge to address business challenges, influence strategy and better serve the millions of consumers they reach every day.
COVID-19 Industry Insights
A compilation of consumer attitudes and perceptions towards our industry in response to COVID-19 from a body of exceptional work being conducted by several member companies. This resource page includes research and insights on:
Thinking Out Loud Podcast
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The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation. Click here for a full list of episodes.
Top Ten Tech Trends
A round-up of consumer trends impacting our industry including the latest trends in online video piracy and the lack of awareness among the mainstream consumer.
CTAM and our partners are dedicated to creating and delivering a simple and secure TV Everywhere experience. The TV Everywhere resource center includes user experience recommendations, marketing communications tools, and consumer research.
Exploring the Connected Consumer
A one-stop video roadmap to a glossary of key technologies – explained in plain English.
Data points, articles and interactive features profiling the world’s fastest growing consumer base.