By centralizing the latest information on industry trends and executive insights, CTAM helps provide members with knowledge to address business challenges, influence strategy and better serve the millions of consumers they reach every day.
Media & Entertainment Trends
Discover the latest industry news, timely research and future-forward trends on sports betting, GenZ and Millennial media behavior, culturally inclusive branding and more to consider new business opportunities, influence strategy and positively impact the consumers you serve. Media trend topics include:
COVID-19 Industry Insights
A compilation of consumer attitudes and perceptions towards our industry in response to COVID-19 from a body of exceptional work being conducted by several member companies. This resource page includes research and insights on:
Thinking Out Loud Podcast
Listen & Subscribe
The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation. Click here for a full list of episodes.
CTAM and our partners are dedicated to creating and delivering a simple and secure TV Everywhere experience. The TV Everywhere resource center includes user experience recommendations, marketing communications tools, and consumer research.
Exploring the Connected Consumer
A one-stop video roadmap to a glossary of key technologies – explained in plain English.
Data points, articles and interactive features profiling the world’s fastest growing consumer base.