Onboard Staff with Fundamentals for the Ever-Changing Media Industry at CTAM Advance

Immerse your new-to-the-business staff with essential knowledge about media and entertainment. Go beyond “just cable” with topics covering key innovations, competition, streaming’s evolution, a consolidating business and the importance of technology in CTAM’s most popular onboarding Industry 101 course.

May 24 | NYC

By centralizing the latest information on industry trends and executive insights, CTAM helps provide members with knowledge to address business challenges, influence strategy and better serve the millions of consumers they reach every day.

Industry Tech Trends

Explore the latest tech trends, innovations, products and services that matter most to our business through a compilation of resources and insights from industry insiders. This resource page covers topics such as:

  • Artificial Intelligence
  • COVID Technology
  • Internet of Things
  • Smart Home, Office and Cities
  • UI & Voice

Media & Entertainment Trends

Discover the latest industry news, timely research and future-forward trends on sports betting, GenZ and Millennial media behavior, culturally inclusive branding and more to consider new business opportunities, influence strategy and positively impact the consumers you serve. This resource page includes media trend topics, such as:

  • An overview of the Metaverse, its applications and what it means for the media industry
  • A holistic pulse on Gen Z – their media trends, voices and look at the future
  • The impact and opportunities for sports betting in media
  • Reducing the financial impact of piracy by educating consumers through video communications and messaging
  • Tapping into brand cultural diversity and inclusion
  • Discovering projections of video streaming competition and trends to come in the “streaming war”

Thinking Out Loud Podcast

The evolution of technology is changing the way consumers engage with content. In this podcast series, CTAM’s Vicki Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation. Click here for a full list of episodes.

Additional Resources

Advanced Video Guide

A one-stop video roadmap to a glossary of key technologies – explained in plain English.

Marketing to Gen Z

Engage Generation Z with actionable marketing strategies and adapt to how they consume content through the latest Gen Z media and entertainment trends.

Member Expertise & Servcies

Learn about the services and solutions that CTAM supplier member-companies offer to our industry.