CTAM unites leaders in media, entertainment and technology to enrich consumers’ connected experiences – from what they watch and how they communicate to the way they live and work.
CTAM’s core benefits:
- Co-operative Marketing – directly impacting business results through programs like mover marketing and the TV Critics Tours
- Strategic Collaboration – defining challenges and executing business solutions through cross-member working groups focused on piracy, password sharing, content discoverability, advanced video products and business services.
- Executive Education – fostering marketing innovation by serving a variety of learning styles from in-person events to virtual webcasts or classroom courses