“Being a CTAM member has been a great investment. It provides a unique opportunity for us to learn about the most important initiatives our clients in this industry are working on, while also providing valuable opportunities for us to connect with industry leaders.”
Jon Giegengack, Hub Entertainment Research
CTAM’s Core Benefits:
- Co-operative Marketing – directly impacting business results through programs like mover marketing, business services growth, and the TV Critics Tours
- Strategic Collaboration – defining challenges and executing business solutions through cross-member working groups focused on piracy, password sharing, content discoverability, advanced video products and business services.
- Executive Education – fostering marketing innovation by serving a variety of learning styles from in-person events to virtual webcasts or classroom courses
