June 10 | Registration coming soon
Viewer’s Choice – Signals for Strategy
Viewers have more choices across TV providers and streaming apps than ever before but remain unclear about what makes one subscription more valuable than another. The average viewer watches from six different sources, turning choosing ‘what to watch’ into a central friction point in the TV experience.
New research fielding in May uncovers how services can be successful in the next phase of streaming, with insights that reveal:
- Which features and UX add the most value relative to others
- What differentiates a service from alternatives
- Where discovery and excitement start, sources of trust, and the role TV apps can play
- Consumers’ biggest unsolved problems and what drives churn
- How provider overload strengthens aggregator value and the appeal of bundles in a crowded ecosystem
Speaker
Jon Giegengack
Principal
Hub Entertainment Research
10-Minute Insights Presentations
CTAM member research partners are uncovering distinctive insights into viewing, discovery, and streaming behaviors. We’re bringing them together for a fast-paced series of presentations designed to highlight the signals shaping business strategy and future investment.
Additional Speakers To Be Announced
June 10 Schedule
| 10:00 a.m. | Welcome |
| 10:05 – 10:45 a.m. | 10-minute Insights Presentations |
| 10:45 – 11:45 a.m. | CTAM UX & Discovery Presentation, Q&A |
| Noon – 1:00 p.m. | Networking Luncheon |
Location
The Yale Club of New York
50 Vanderbilt Ave, New York, NY 10017
