New CTAM Research:
Viewer’s Choice – Signals for Strategy
Viewers have more choices across TV providers and streaming apps than ever before but remain unclear about what makes one subscription more valuable than another. The average viewer watches from six different sources, turning choosing ‘what to watch’ into a central friction point in the TV experience.
New CTAM research, fielding in May in partnership with Hub Entertainment, uncovers how services can succeed in the next phase of streaming, with insights that reveal:
- Which streaming and TV platform features and UX elements truly drive perceived value
- What differentiates one streaming service and TV platform from another in a crowded market
- Where content discovery begins and who viewers trust to guide it
- The biggest unmet needs still fueling churn
- Why choice overload is increasing the appeal of aggregation and bundles
Speaker
10-Minute Insights Presentations
CTAM member research partners are uncovering distinctive insights into viewing, discovery, and streaming behaviors. We’re bringing them together for a fast-paced series of presentations designed to highlight the signals shaping business strategy and future investment.
Curated Findings From:
Circana | HarrisX | KS&R | Magid | TV Insider
June 10 Schedule
| 10:00 a.m. | Welcome |
| 10:05 – 10:45 a.m. | 10-minute Insights Presentations |
| 10:45 – 11:45 a.m. | CTAM UX & Discovery Presentation, Q&A |
| Noon – 1:00 p.m. | Networking Luncheon |
Location
The Yale Club of New York
50 Vanderbilt Ave, New York, NY 10017
