CTAM Advance

*Open enrollment available for March 10 course

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Designed for all level executives who are new to the industry from entry to VP level specialists. Obtain a comprehensive overview of the industry in an interactive forum covering topics, such as:​

Topics covered Include:

  • Industry history –key milestones in the business evolution and the relevant lessons for today
  • Key players –innovators, competitors, consolidation, the broadband battleground, Wall St. and other influencers
  • Business models –how money flows and the market dynamics disrupting the business
  • Technology overview –the importance of bandwidth, the cloud and wireless transition, streamers and vMVPD technology
  • New products –emerging services and tactics that marketers employ today
  • Marketing –trends, strategies and tactics, new marketing channels, key success metrics and need-to-know industry jargon
  • Competition –media in the age of over-the-top (OTT) video and wireless
  • Regulation –federal, state and local regulation and the hot issues today
  • Guest Speaker Q&A –real world insights from a top executive

Instructor

“Information was well organized, very relevant, and explained at all the right levels.”

Executive, Comcast

“The depth of knowledge of the presenter was excellent as well as the ability to explain and translate.”

Executive, ESPN

“An overview for the cable novice.”

Executive, Charter

“Presented rather technical information in a digestible way.”

Executive, ESPN

“Gave me a good foundation to understand our industry.”

Executive, Cox