Bespoke 5 day Executive Management Programme, developed for the Media, Connectivity & Entertainment Industry.
The programme is aimed at Senior Executives from the Media, Connectivity & Entertainment Industry, and key suppliers. The aim is to create a group where participants from different parts of the value chain and with different functional backgrounds (marketing, technology, finance, strategy etc.) interact intensively and thus widen their perspective and break through silos.
March 2023 Curriculum
- Covid-19 Shift Acceleration (New for 2023) – How consumers use digital technologies to consume information, make informed buying decisions and engage with companies
- The New Rules of the Game in the Digital World – How digitization affects the TMT value chain and the way companies are run
- Change Leadership – How to overcome barriers to change, including stakeholders and effectively use change instruments
- Customer Centricity – Developing new products and services when customers are not yet aware of their concrete needs
- Leading the Digital Transformation from the Customer Experience – Launching products and servicing customers in an omnichannel, data-driven digital world of infinite niches
- Value Creation and Capital Markets – How the latest insights in modern finance can help provide value-creating growth
- View the course schedule
CTAM Europe & INSEAD Online Masterclass
Watch INSEAD Professor of Finance Massimo Massa focus on the new strategic challenges in the market. Professor Massa is The Rothschild Chaired Professor of Banking and Co-Director of the Hoffmann Research Fund and the goal of his session is to create a common understanding of the new rules of the game in a new digital world and the implications these have for strategic approaches. He will focus on the major technological game changers, the role of network externalities and big data, the impact on organizational paradigms.
Testimonials and Course Overview
“We are delighted to continue to work together with CTAM Europe and engage with the top talent in the Connectivity and Entertainment industry. The industry is going through a major transition and will become one of the key enablers in the digital world. The programme is specifically designed to help them understand industry challenges and opportunities from strategic, customer and organisational perspectives, and will combine the latest academic insights with senior industry expertise.” – Annet Aris, Adjunct Professor of Strategy at INSEAD