The CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.
AI Insights
Streamlined TV
Standout Messaging
HarrisX
Don’t Ask an Analyst, AskTheo
Discover HarrisX’s AskTheo AI tool that turns data trapped in dashboards into actionable insights. See how it instantly performs complex analyses, enabling teams to make faster, evidence-based decisions and present findings clearly.
Presenter:
Brian Vezuli
COO
HarrisX
brian@harrisx.com
For Additional Info:
Kamalini Ganguly
VP, Account Management
HarrisX
kam.ganguly@harrisx.com
Click / tap to view slides
Hub Entertainment Research
Make TV Simple Again: Winning Viewers in a World of Too Many Streamers
New Hub research shows how aggregation and bundling are a win-win-win for cable operators, streaming services and consumers.
Presenter:
Jon Giegengack
Founder and Principal Analyst
jong@hubresearchllc.com
For Additional Info:
Jason Zolov
Senior Consultant
Hub Entertainment Research
jasonz@hubresearchllc.com
Click / tap to view slides
KS&R
Breaking Through the Noise: A Data-Driven Approach to Messaging
Explore how KS&R partnered with a connectivity provider to leverage audience testing and identify the messages breaking through today’s marketing overload—while gaining strategies for developing evidence-backed, high-impact campaigns.
Presenter:
Jennifer Longo
Director, Telecom & Entertainment Industry Team
KS&R
jlongo@ksrinc.com
For Additional Info:
Mike Bard
Vice President & Principal
KS&R
mbard@ksrinc.com
Click / tap to view slides
