Successful companies excel when consumers are positi​oned at the center of all business decision-making.

Key Take-Aways

  • Choose to communicate in ways that can be heard by anyone, anywhere, anytime
  • Make the message for Main Street and not just for Wall Street
  • Address consumers’ wireless pain points to drive value back to the cable business in the form of improved quality, reduced churn, broadband-oriented growth
  • Connected choices are pervasive, making the economics of the connectedness model completely different from those of the hub and spoke model
  • A customer values your product more when s/he has the complementary product than when s/he has your product alone
  • Digital success is not content and product, but customers and connections​

Featuring:

Bharat Anand
Henry R. Byers Professor of Business Administration
Harvard Business School

Smashing myths in a messy, fragmented, complex media environment with an assertion that the connections companies foster are more important than the content they create.

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Dex Torricke-Barton
Former Communications Executive for Google, Facebook, and SpaceX

Applying social innovation to bridge the corporate and consumer narrative by using technology to stay connected, and create value, in a global world.​

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Session supported by:

Discovery Communications
Greg Butz
President, Comcast Mobile

Doing mobile differently with simpler solutions for entertainment and internet, both in and out of home.

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Photo Gallery

Schedule

8:30 – 9:00 a.m. Networking breakfast
9:00 – 10:00 a.m. Dex Torricke-Barton, Former Communications Executive for Google, Facebook, and SpaceX
10:00 – 10:30 a.m. Greg Butz, President, Comcast Mobile
10:30 – 10:35 a.m. Innovation Showcase
10:35 – 11:00 a.m. Refreshment Break
11:00 – 11:10 a.m. Innovation Showcase
11:10 a.m. -12:30 p.m. Keynote and Interactive Discussion with Bharat Anand, Henry R. Byers Professor of Business Administration, Harvard Business School
12:30 – 1:30 p.m. Networking lunch

The CTAM Advanced Video Council and Insights + Analytics Council business meetings are co-located with CTAM Think.

CTAM Advanced Video Council
Gary Schanman

SVP, Video Products
Charter Communications

CTAM Insights + Analytics Council
Kelly Johnson

VP, Advertising & Marketing Intelligence
ESPN

Reece Ritter

Director of Consumer Insights
Cox Communications

Convene Cira Centre, formerly The Hub
2929 Arch Street #200
Philadelphia, PA
directly above 30th Street Station/Amtrak ​
Map