Consumer Attention Is The New Currency In A World Of Machines
By 2022 more than half of American homes will have a smart speaker. Machines handle a staggering number of tasks and increasingly make numerous everyday decisions for us, from the products we buy, and how we decide what to watch or where to eat, to how we connect and socialize with others.
The influence of these devices on content discovery and customer experiences are shaping the way the industry’s products and services impact consumers.
Kartik Hosanagar
John C. Hower Professor of Technology and Digital Business
Professor of Marketing
The Wharton School of the University of Pennsylvania
Revealing the flaws of machine intelligence that may prevent consumers from finding a better product or program match because of algorithm bias.
Receive a complimentary copy of Hosanagar’s new book which publishes March 12, while supplies last.
Also presenting:
Adrian Swinscoe
Customer Experience Advisor and Forbes contributor
Forecasting the impact of voice technology on consumer experiences and its influence on the future of how brands will interact with their customers.
Rick Lang
EVP, Marketing and Sales
Comcast
Pushing boundaries to blend brand marketing with sophisticated product experiences.
Schedule
March 13 |
|
| 1:30 p.m. | Business Services Meeting |
| 5:30 p.m. | CTAM Think Welcome Reception |
March 14 |
|
| 8:30 a.m. | Networking Breakfast |
| 9:00 a.m. | Kartik Hosanagar: Revealing the flaws of machine learning in an interactive keynote and exercise |
| 10:20 a.m. | Innovation Showcase |
| 10:30 a.m. | Networking break |
| 10:50 a.m. | Innovation Showcase |
| 11:00 a.m. | Adrian Swinscoe: The influence and cautions of voice technology on consumer experiences |
| 11:45 a.m. | Innovation Showcase |
| 11:50 a.m. | A Conversation with Rick Lang, EVP, Marketing & Sales, Comcast |
| 12:30–1:30 p.m. | Networking Lunch |
| 1:30 p.m. | Initiative Breakouts – Piracy / password sharing, and cord-cutting mitigation, (by invitation) – contact info@ctam.com for more info. |
Innovation Showcase topics cover:
- Consumer attitudes and perceptions of privacy and data security
- Automated, advanced metadata tagging of video to streamline workflows and deliver value to viewers
- Connecting consumers’ fragmented signals from both the physical and digital worlds to increase conversions
- Utilizing consumer emotional drivers to optimize programming scheduling, brand loyalty and viewership engagement
Location
