Ashley Fell is a social researcher, author, TEDx speaker and Director of Advisory at the internationally recognized McCrindle. From her extensive experience in media and communications, Ashley advises on how to achieve cut through in message-saturated times, and her expertise is in how to communicate across generational barriers. She is the author of two books on leadership and generational insights: Work Wellbeing and Generation Alpha.

In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days for corporate and not for profit clients, facilitate panels across an array of industries and deliver workshops across diverse generations. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based presentations analyzing the global and national megatrends.


Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information.

Discover how global trends are impacting them, the significance of technology among this group, their consumer habits and roles as influences, as well as a future outlook on how this generation will live as adults.

Releasing July 2022

A practical, data-driven guide to workplace wellbeing, this book equips leaders, managers and employees with a thorough understanding of what workplace wellbeing is, why it’s important and how to achieve it. Discover the future of work & why wellbeing matters and how to lead teams in changing times. An essential guide for organizations of any size to provide the tools needed to boost employee morale, team culture, and ultimately your bottom line.


The Future Report is a podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, sits down with a guest each week to discuss a topic or trend that you need to know about including:

  • Generation Alpha: The New Kids on the Block
  • The top trends of 2022
  • Gen Z: The Future of School-Leavers
  • Why Research Eats Strategy for Breakfast


Gen Z Defined: The Five Characteristics

Gen Z are the first fully global generation, shaped in the 21st century, connected through digital devices, and engaged through social media. Understand more on these emerging generations and their learning habits through the five characteristics of today’s students.

Why Storytelling is So Powerful in the Digital Era

This TedX talk speaks about how in the era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this talk, Ashley Fell shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.