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Alisa Perren is Associate Professor in the Department of Radio-Television-Film and Co-Director of the Center for Entertainment and Media Industries at The University of Texas at Austin. She is co-editor of Media Industries: History, Theory, and Method (2009), author of Indie, Inc.: Miramax and the Transformation of Hollywood in the 1990s (2012), and co-founder and editorial collective member of the journal Media Industries. Her most recent book is The American Comic Book Industry and Hollywood (2021), co-authored with Gregory Steirer for BFI’s International Screen Industries series. Perren also is the organizer and host of Media Industry Conversations, a speaker series in which industry professionals discuss today’s evolving media landscape.

Author

The American Comic Book Industry and Hollywood (International Screen Industries)

2021

The American Comic Book Industry and Hollywood traces the evolving relationship between the American comic book industry and Hollywood from the launch of X-Men, Spider-Man, and Smallville in the early 2000s through the ascent of the Marvel Cinematic Universe, the Arrowverse, and the Walking Dead Universe in the 2010s. Perren and Steirer illustrate how the American comic book industry simultaneously has functioned throughout the first two decades of the twenty-first century as a relatively self-contained business characterized by its own organizational structures, business models, managerial discourses, production cultures, and professional identities even as it has remained dependent on Hollywood for revenue from IP licensing.

Media Industries: History, Theory, and Method

2011

Among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis, this book capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives. It also brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies and includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts.

Videos

Three Things to Know About the Future of TV

Showcasing thought leadership and insight useful for professional or personal life. Take a look back on the future of TV.

If you’re a fan of streaming “Friends” or “The Office” online, check out what Radio-Television-Film Professor Alisa Perren has to say about the future of TV.

Transmedia Hollywood: Designing Personalities Who Play Across Platforms

Explore the ways in which the concept of a good character changes as decisions increasingly get made on the basis of transmedia logic.